Ivy Hanks Email & Phone Number

Denver, CO, US

Denver, CO, US

Denver, Colorado, United States

Denver, Colorado, United States

Atlanta, Georgia, United States

• 2022 recipient of Tropical Smoothie Cafe’s Relationships Rule Award, acknowledged by executive leadership and peers for demonstrating a servant leadership mentality and unwavering dedication to the brand.
• Directed the flawless execution of multiple promotional and test windows annually while leading cross-functional collaboration by coordinating all product and promotional aspects across diverse teams, including supply.
• Influenced all phases of the menu innovation process, from refining product descriptions and managing food costs to creating promotional briefs for agency partners covering 20-30 menu items annually.
• Mentored and guided marketing interns in the summers of 2022 and 2023, offering hands-on experience in comprehensive brand marketing strategies and nurturing their professional growth.

• Guided creative asset development for brand and sports partnerships with agency partners, meeting expectations with franchisees and the field marketing team.
• Managed the end-to-end creative development process, establishing timelines, briefing agency partners, and maintaining ongoing project communication.
• Served as a liaison between Tropical Smoothie Cafe and brand merchandise materials vendor, streamlined intranet functionality to ensure franchisee satisfaction, and simplified the ordering process for essential.

Greater Atlanta Area

• Orchestrated strategic and budget-conscious grand opening marketing plans, elevating awareness for 15-30 new franchisee store launches.
• Conceptualized the Grand Opening Playbook, a comprehensive 20+ page guide, to optimize franchisee success post-opening.
• Directed and managed the grand opening marketing agency, ensuring effective communication with franchisees to facilitate successful grand opening celebrations.
• Acquired profound insights into marketing and franchising dynamics through hands-on experience and collaborative efforts with franchisees and external agencies.

Greater Atlanta Area

• Led the execution and staff management of biannual sales meetings, successfully meeting all event requirements, like staying under the budget of $280,000.
• Liaised with CEO and EVP of Sales during planning of sales events to ensure events provided an environment conducive to enabling and celebrating sales teams.
• Developed and distributed attendee communication materials pre- and post-events to engage teams and create excitement about upcoming events while communicating important details.
• Led on-site execution and staff management of food and beverage, registration, awards ceremony, and all other event logistics.

Greater Atlanta Area

• Key team member in planning six internal and external events throughout the year, including the company’s annual user conference of 1,200 attendees.
• Provided crucial support to the trade show manager, managing housing blocks, coordinating booth material shipments, and setting up booths onsite for 10-15 trade shows annually.
• Exercised creativity in developing branded event materials, including an exclusive incentive trip information packet designed to generate momentum for the upcoming President's Club trip.
• Developed and updated planning tools, such as event timelines, to meet appropriate deadlines and coordinated logistics for 100+ attendee registrations.

Greater Atlanta Area

Greater Atlanta Area

Athens, Georgia Area

Bachelor'S Degree, Marketing, Spanish Minor

Activities and Societies: American Marketing Association, Alpha Omicron Pi Sorority, Young LifeZell Miller Scholarship Recipient: Earned.

Education record

Studied abroad for six weeks in Sevilla, Spain with other UGA students through the UGA en España study abroad program. Developed an.