Ian Smith Email & Phone Number

Lafayette, California, United States

Socratic is a marketing research consultancy that combines time-tested traditional research with cutting-edge methodologies and advanced statistics.At Socratic, I am a senior account manager who ensures the highest level of client service and satisfaction. I oversee project teams to ensure the quality and timeliness of data delivery, provide insightful analysis, and develop actionable recommendations that help propel our clients’ businesses.

San Francisco Bay Area

Dynata is the world’s largest first-party data company, where I was the senior member of West Coast Ad Solutions research team.• Recruited from Material to serve as a primary client contact, understand client business issues and design appropriate quantitative research for key decision makers to optimize media spending• Led digital and cross media advertising effectiveness programs across industry sectors. Clients included Albertsons, Ancestry.com, Just Media, MediaHub, New York Life, OMD, ServiceNow, Wells Fargo• Acquired and managed research focused on Wells Fargo's brand and credit card campaigns. Delivered insights that informed client how to optimize cross media campaign with 3-year revenue of over $1 million annually • Managed brand health tracking programs for Intel, ServiceNow, and Confluent with revenue of $1.5 million• Recommended that SaaS provider increase their multi-million dollar spend on digital ads. Time-series analysis showed correlation between volume of impressions and key brand health metrics

Emeryville, Ca

Global marketing research company specializing in custom marketing research surveys• Served as the primary client contact. Led team of strategists, analysts, and program managers• Delivered over $1 million in project revenue in 2019. Managed 3 direct reports• Crafted the story behind the survey results and delivered actionable insights to help clients including Apple, Dell, Electronic Arts, Stripe, The Cheesecake Factory, and PBS propel their businesses forward

San Francisco, Ca

Digital and crossmedia advertising effectiveness measurement• Hired to help manage and grow their digital advertising measurement business• Managed a book of clients totaling $1.5 million in 2018 and helped grow key client accounts• Led the annual Wells Fargo corporate advertising brand tracker and secured its renewal for 2019• Clients included Wells Fargo, Amazon Prime Video, Intel, Honda/Acura, Netflix, Red Bull, and Allergen• Tracked TV campaign for Red Bull TV focused on increasing brand affinity among Gen Z and female audiences. Recommended heavier late-night placements on MTV and similar networks versus more expensive prime time placements

San Francisco Bay Area

Global marketing research company specializing in custom marketing research surveys• Managed global quantitative customer satisfaction and branding surveys (both B2B and B2C) for leading Technology, Oil, and Financial Services companies including: YouTube, Google, Dropbox, Intel, Chevron-Texaco, ExxonMobil, and HPE Financial Services• Delivered $2 million in revenue annually as primary client contact. Mentored three junior Research Managers• Spearheaded online quantitative brand equity study. Key driver analysis revealed Chevron could transition its lubricants line in Europe from the Texaco brand to Chevron without suffering share decline• Resolved major issue created by prior research manager’s omission of key attribute questions in Wave 3 of Intel tracking study by working with data science team to impute attribute scores based on prior waves

San Francisco Bay Area

Global marketing research company specializing in custom marketing research surveys • Led the West Coast ad testing client service team• Conducted ad tracking, copy testing and brand equity studies for Clorox, Mattel, and Southwest Airlines

San Francisco Bay Area

Global marketing research company specializing in custom marketing research surveys• Led the client team responsible for Visa's $5 million annual brand tracking payment diary panel programs (US Consumer, US Small Business, Canadian Consumer & Brazil Consumer)• Spearheaded the in-house development of a mobile-friendly app that increased recorded diary transactions from 30 to 35 per month effectively preventing disruption of longitudinal analyses• Managed career development of five direct reports

Global marketing research company specializing in custom marketing research surveys• Served as the primary client contact and provided exceptional client service for key clients, including AOL, Dell, eBay, Hewlett-Packard, Intel, Seagate, VMware, and Yahoo!• Managed an average of $2 million in research annually with consistent profitability margins• Managed career development of four direct reports• Delivered insights from HP’s $1 million/yr proprietary online inkjet usage panel that led to the introduction of individual color ink cartridges, large capacity ink cartridges, and ink cartridge multipacks thereby increasing brand loyalty

Ba, Political Economies

Activities and Societies: Theta Chi National Fraternity

Mba

Activities and Societies: Teaching Assistant for Undergraduate Business Statistics