Prasad Iyer Email & Phone Number

As a Senior Artist Manager at REPRESENT, I strategically guide the careers of talents under my representation - OAFF, Savera, and Yashraj. Highlights include:For OAFF and Savera:1. Curated their first-ever live show at VH1 Supersonic, acclaimed as one of the best audio-visual experience at the 3-day festival.2. Collaborated with Coke India to deliver 'Udja,' the inaugural single of the Coke Studio Bharat series.3. Delivered two fresh wave singles to Sony Music India under the talent-label deal.4. Developed the Title Track for the Amazon Prime Docu-Series 'Rainbow Rishta.'5. Teamed up with T-series for three songs in the film 'Starfish,' featuring Arijit Singh, Ankur Tewari, Nikhil D'souza, Lothika Jha, and Medha Sahi.6. Delivered two chart-topping songs for the Netflix feature film 'Kho Gaye Hum Kahan.'7. Released indie music for OAFF and Savera's independent catalog.For Yashraj:1. Achieved chart success on Spotify's Top 50 Viral Songs in India with 'Dhundhala.'2. Curated Yashraj's first ever live band with some of the most uber cool talent on the lineup for his showcase performance at NH7 Weekender.3. Strategised 9 successful independent single releases and an EP within just two years.4. Facilitated Yashraj's debut film single, 'Ishq Nachaave,' featured in 'Kho Gaye Hum Kahan' on Netflix.5. Executed series of live shows to enhance Yashraj's on-ground visibility, as well as public interactions to build his media presence.Other Significant Achievements Include:1. Managed booking and touring for 100+ shows at REPRESENT for talents such as Anuv Jain, Lost Stories, OAFF x Savera, Yashraj, and Zaeden.2. Expanded responsibilities with the REPRESENT brands team, securing deals for talents across the roster.3. Co-curated a songwriting camp at KAIA Goa, with the intent of pushing artistic boundaries with 16 talents to create authentic and meaningful music.Past representations at REPRESENT include Raja Kumari and Raman Negi.

4Z4DI Entertainment was a collaborative venture between 4/4 Experiences and Azadi Records. In my expanded role, I continued to handle my existing responsibilities at 4/4 Experiences while taking on additional duties that included:1. Managing day-to-day operations for renowned artists such as Seedhe Maut, Prabh Deep, and Tienas.2. Driving sales, booking, and touring logistics for artists across 4/4 Experiences and Azadi Records' comprehensive roster.3. Driving business development and overseeing brand-led projects for talents across 4/4 Experiences and Azadi Records' comprehensive roster.4. Leading label business initiatives for artists on the combined roster to elevate collective success.

Mumbai, Maharashtra, India

At 4/4 Experiences, I seamlessly navigated a multifaceted role as an Artist Manager, IP Consultant, and Festival and Event Support Specialist, where I undertook a range of key responsibilities.Artist Management:Spearheaded day-to-day operations for renowned artists like Zake, Swadesi, Daira, FuzzCulture, and B-Boy Flying Machine, fostering their professional growth and ensuring sustained success.Product-oriented IP Consultation:Collaborated with 'Ultrahuman' during its pre-launch phase, focusing on curating music libraries. Identified key mood enhancers using confidential user data, secured licenses from artists and labels worldwide for music usage, and onboarded artists globally to curate bespoke music pieces. Additionally, I scouted voiceover talent for adult bedtime stories, enhancing the app's mental wellness category. This strategic initiative not only enriched the app's content but also ensured a unique and diverse wellness experience for subscribers.Event-driven IP Consultation:Consulted and executed Intellectual Properties (IPs) for high-profile events such as VH1 Supersonic, Red Bull Spotlight, Bollywood Music Project, Udaipur World Music Festival, Epic Fam Jam, and more.Festival and Event Support:Provided expert support for music festivals and large-scale events, handling show running, stage management, tech management, vendor management, TBL support, and overall operations. Ensured flawless and timely execution, significantly contributing to the success of each event.

During my freelance journey, I partnered with artists, artist management agencies, and event companies, actively contributing support and bridging gaps to deliver valuable outcomes.

At BlueTree, I played a key role in elevating business operations. My responsibilities included strategic consultancy, talent bookings, and ensuring the seamless execution of self-produced BlueTree show bookings and tours.

Mumbai Area, India

I started my music industry journey with Ennui Dot Bomb, taking on various roles and gaining diverse skills:1. Managed and toured with FuzzCulture, mastering bookings, logistics and coordination.2. Collaborated on impactful music projects with 'Vans,' including building their own IP - 'Vans New Wave Music Festival' and 'Vans Live Nights'.3. Serviced numerous musical IPs, contributing significantly to curation and execution (Ranthambore Music Fest, Control ALT Delete, Nariyal Paani, BIG 69, Pepsi MTV Indies).4. Curated talent bookings for venues like Social, Blue Frog, The Humming Tree, Hard Rock Cafe, MTV FLYP and other alike

Bachelor Of Arts, Socio And Psychology

Mass Communication/Media Studies