• Collaborate seamlessly with account management and media buying teams to refine clients' media strategies, ensuring alignment with business objectives and market trends.• Develop, present, and implement comprehensive digital media marketing strategies, including the meticulous setup of UTM tracking for accurate campaign monitoring.• Analyze extensive analytic data to uncover actionable insights and identify opportunities for campaign optimization, leading to enhanced performance and engagement.• Define precise targeting segmentation and strategic approaches for campaigns, ensuring tailored messaging reaches the appropriate audience for maximum impact.• Provide strategic budget allocation recommendations, optimizing resources to maximize return on investment and campaign effectiveness.• Evaluate potential traffic sources and emerging media opportunities, strategically integrating them into client campaigns for diversified reach and engagement.• Oversee and optimize campaign performance, making data-driven adjustments to ensure continuous improvement and achievement of client goals.• Monitor and analyze campaign results data rigorously, ensuring all campaigns meet or exceed client and agency performance goals.• Develop and maintain customized reporting frameworks based on each client's specific marketing goals and key performance indicators, including data and creative elements needed for co-op submissions.• Stay at the forefront of advertising trends in display and video, integrating innovative practices into client strategies to maintain competitive advantage.• Foster and maintain strong working relationships with external partners and agency colleagues, ensuring collaborative efforts drive successful outcomes.

• Developed and built new web pages, maintained content, created assets, and ensured the smooth functionality of client websites including management of hosting and security, and pre and post launch testing• Enhanced web presence by developing captivating web pages, landing pages, and themes in WordPress & marketing automation systems; used best practices which resulted in a 20% increase in user engagement, driving brand visibility and customer interaction• Ensured website functionality and aesthetics by conducting comprehensive audits, addressing Search Engine Optimization (SEO) gaps, rectifying issues like missing images and broken links for an optimized experience• Spearheaded the deployment and testing of innovative website features, guaranteeing seamless responsiveness across browsers and devices—this proactive approach resulted in an increase in user satisfaction, enhancing the overall online experience for the intended audience• Maintained website content, including backups and updates, and the troubleshooting and correction of HTML and CSS issues• Optimized and compressed site code and elements to meet industry standards for site performance including implementation of title tags, meta descriptions, and page headers• Developed and managed various components of website projects that dictated the content layout and information architecture: wireframes, navigation charts and copy matrices• Applied conversion rate optimization techniques for higher analytical conversions, and made recommendations to team leaders, clients, and followed through with web enhancements• Worked collaboratively with team members, clients and project managers to develop new enhanced web strategies• Sustained a strong awareness of web security best practices and implemented measures to protect user data and ensure a secure online environment• Ensured the quality and accuracy of web content, reviewing updates and changes to verify consistency and alignment with user expectations

• Managed and optimized online advertising campaigns, analyzing performance and following current trends to maximize client Return on Investment (ROI)• Elevated online visibility by maintaining and optimizing paid search accounts in Google Ads and Facebook through strategic keyword testing and ad enhancements and achieved a 30% increase in ROI, driving impactful results and maximizing campaign effectiveness• Maintained and optimized paid search accounts (PPC) in Google Ads and Microsoft Advertising (Bing/Yahoo), as well as various social media platforms• Planned, implemented and managed client’s overall Search Engine Marketing (SEM) strategy aligned with client goals• Orchestrated comprehensive Search Engine Optimization (SEO) strategies, oversaw planning, implementation, and management resulted in a steady improvement in organic search rankings, enhancing the company’s online presence and visibility• Conducted meticulous PPC audits and implemented data-driven optimizations, and this precision led to a 20% increase in conversion metrics, ensuring targeted and high-performing paid search campaigns• Defined requirements and key performance indicators (KPIs) to align with client goals across various PPC and social advertising channels• Engaged in competitor research to identify industry trends and stay ahead of the competition.• Prepared reports and custom analyses to determine the effectiveness of Search Engine Management (SEM) strategies for team and client review • Ensured Agile methodologies were applied; managed and maintained appropriate related Standard Operating Procedures (SOPs)• Improved campaign Quality Scores by optimizing ad relevance and landing page quality resulting in reduced Cost Per Click (CPC)• Conducted and monitored industry research related to SEM and audience trends, processes, compliance guidelines and regulations and make recommendations for client and/or process improvement

• Planned, managed, executed, and optimized the complete lifecycle of all digital campaigns across various online platforms• Cultivated the entire lifecycle of digital campaigns, optimizing processes for efficiency and impact which resulted in a 20% increase in campaign performance, delivering measurable success throughout each phase• Facilitated regular campaign reporting requests by granting access to the dashboard—including troubleshooting dashboard mapping requests and data feed complications• Streamlined campaign reporting, troubleshooting dashboard mapping requests and resolving data feed complications by facilitating regular reporting requests, I ensured accurate and accessible insights, contributing to informed decision-making• Worked closely with other members of the digital advertising operations team to communicate digital campaign fulfillment needs• Completed ordering requests and billing, ensuring alignment with client accounts and campaign objectives• Served as primary liaison between Media Consultant, Digital Sales Strategist, Digital Fulfillment Specialist and corporate partners• Provided regular communication to Media Consultants and clients on status of digital campaigns ensuring campaign goals were met• Collaborated with Digital Sales Strategists to capture digital campaign strategy and translate successfully to our digital order tracking and order management system• Served as a critical backup for other members of the digital advertising operations team• Coordinated the creation of ad creatives, ensuring alignment with campaign objectives, brand guidelines and best practices• Collaborated with third-party vendors on email campaigns, and other web-related services as needed

• Planned, executed, and optimized broadcast adverting campaigns across digital, radio, print and television• Managed client accounts, including order processing, and billing reconciliation, ensuring accuracy and timeliness in all transactions• Optimized revenue potential by supporting Media Consultants, ensuring seamless delivery through strategic management of daily interactions, setup, creative processes, and billing, and achieved a 20% increase in overall revenue, maximizing client satisfaction and company success• Enhanced field efficiency by preparing Media Consultants through coordinated client proposals and increased field time utilization, empowering consultants for impactful client engagements and successful outcomes• Worked with sales teams, centralized ad operations, marketing and research teams to ensure seamless execution of advertising campaigns for clients• Developed and maintained strong agency and client relationships, serving as the primary point of contact for inquiries, issue resolution, and account management• Assisted in the development of marketing materials and creative content for print, and broadcast to support sales efforts and enhance brand visibility in the market• Collaborated with sales representatives to identify client needs and recommend appropriate advertising solutions, resulting in upselling opportunities

• Interpreted and processed broadcast copy, resolve copy-related issues, and discrepancies by communicating effectively with internal and external teams, ensuring minimal disruptions to campaign delivery scheduled tapes against booked inventory allocated from ad agencies• Refined copy handling operations, reviewing and addressing missing Copy/Instructions Reports through effective communication with the sales team and vendors, and achieved a 15% improvement in copy fulfillment, minimizing delays and ensuring timely broadcast execution• Utilized traffic management software to track, and update copy for commercials, promotional spots and sponsorships• Implemented rigorous quality control checks on broadcast materials, maintaining a centralized database for organized record-keeping. This meticulous approach led to a 25% reduction in errors for the department, ensuring the delivery of flawless broadcast content and enhancing overall quality• Coordinated closely with sales, production, programming teams and agencies to ensure accurate and timely airing according to client contracts and network guidelines• Collaborated with broadcast operations to manage last-minute changes and ensure seamless execution of programming

❖ Creation of graphics, logos, animation and code for websites. ❖ Illustration of artwork, color separation, and design for retail clothing.❖ Formulated an Invention and engineered the design of a product. ❖ Developed merchandise by collaborating with a project manager. ❖ Negotiated production process with overseas manufacturer. ❖ Designed and Engineered a web presence for the product. ❖ Produced an interactive experience as a showcase for consumers. ❖ Assets, installation and maintenance for content management systems.

❖ Prepared and finalized 24 hours of on air logs for broadcast. ❖ In charge of navigating advertiser commercial placement. ❖ Researched and scheduled elements for the production of a log. ❖ Ensured placement of house numbers on the log level and in Sims. ❖ Entered and edited IDs, promos and on air timings for programs. ❖ Maintained communication with the traffic manager to resolve conflicts.

❖ Oversaw the Internet Department and advertising budgets.❖ Created marketing campaigns by analyzing current market trends. ❖ Achieved monthly sales quotas and customer satisfaction index. ❖ Researched competitor product and consulted clients. ❖ Fielded inbound and outbound phone calls and delegated leads. ❖ Recorded and compiled data to maximize future financial growth.

❖ Ingested daily media provided from field shoots. ❖ Archived field shoots and press kits for future reference. ❖ Updated feeds, clips and B-roll with various information. ❖ Transcribed celebrity interviews, spots and shows. ❖ Created sub clips that producers used for on air broadcasting. ❖ Delivery of requested tapes to master control for use.