Research HighlightsCreator a new strategic management tool for value creation strategies optimisation and selection, based on a new understanding of cost of capital within valuation framework.1- Introducing new Value Based Management model (Value Based Risk Management) encouraging a new understanding of value creation strategies based on each corporate strategy and its embedded risks.2- Developing and implementing new metrics for cost of equity (COE) assessment through the minimum risk-adjusted required return (MRARR) concept, overcoming the conceptual and methodological obstacles of the existing COE assessment methodologies based on expected returns or implied returns and its explanatory factors.3- Developing of a new data driven decisions framework for corporate management and investor relations.