John Phan Email & Phone Number

New York, NY, US

London, England, GB

• Client: General Motors

London, England, GB

• Client: Disney+

New York, NY, US

• Supervised and trained five media buyers to execute across social and programmatic platforms
• Created, implemented, and documented processes that better optimized my team’s workflow and reduced the potential for human error
• Led weekly status and optimization calls with the client
• Worked with supervisor and associate director on bigger picture projects such as creatingbenchmarks and actualizing spends
• Client: Kroger

New York, NY, US

• Served as a primary point of contact between clients, vendors, and other partners to ensure all campaigns were properly planned, executed, and measured between relevant parties
• Managed junior analysts’ day-to-days and took responsibility for their professional growth
• Created a new workflow between the client and agency, then successfully taught and implemented the process across both parties. This reduced the occurrence of trafficking errors from twice a month to almost never
• Clients: Comcast and Xfinity

New York, NY, US

• Executed and optimized media buys across Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, Pinterest, and Programmatic Display
• Improved display viewability from 54% to 90% while simultaneously achieving a lower CPM on Mondelez’s belVita brand. This saved the client over $253,000 in non-viewable impressions
• Delivered brand campaign reports and insights on a weekly cadence, including a monthly portfolio-wide report for the North American Digital Director of Mondelez.
• Provided the client with best practice media recommendations that involved budget allocation, audience targeting/segmentation, measurement solutions, and creative strategy
• Clients: JPMorgan Chase & Co. & Mondelez International

Los Angeles, CA, US

• Analyzed data across Facebook, Instagram, Twitter, Snapchat, and Pinterest to consolidate quantitative information into qualitative insights
• Was responsible for designing and delivering decks covering monthly reports, campaign wrap-ups, competitive analysis, and ad hoc requests
• Ran and optimized paid advertising campaigns
• Used social listening tools to gauge audience sentiment and deliver real-time feedback about brand health and perception to clients
• Continued to perform all responsibilities outlined under the Production Coordinator position
• Clients: Scooby-Doo, Tom & Jerry, Looney Tunes, DC Comics, Disney Channel

Los Angeles, CA, US

• Originally assisted in producing content and managing editorial calendars for the Scooby-Doo, Tom and Jerry, and Looney Tunes brands, and later became the point of contact for my client
• Worked with Strategists and Creative team to brainstorm ideas for future content
• Utilized Photoshop and After Effects to edit creative assets as needed

Los Angeles, CA, US

• Organized and prepared materials for events attended by Chief HR Officers of Fortune 500 Companies
• Supported supervisor during events, including client face-time, planning, and photography
• Helped to modernize the company website by converting it from HTML5 to Wordpress
• Optimized the processes of calendar and email management and trained others to improve overall efficiency

Los Angeles, CA, US

• Performed data entry that required a high level of accuracy and discretion as it pertained to student transcripts, housing, and health
• Interfaced with students/parents on the phone for problem identification and resolution
• Navigated through student grades database to find and fix data errors

Garden Grove, California, US

• Assisted the VP of Sales & Marketing by taking notes, researching potential retailers, and other duties as needed to market Lee's Sandwich products

Bachelor Of Arts (B.A.), Psychology, Specialization In Computing

High School