Paid Social Management for Aspire Software and FieldRoutes Software

Notable Clients: Michigan Economic Development, Honda, Natrol, LT Foods, Vari- Drive user acquisition through Paid Social channels.- Design and implement social media strategy aligned with business goals to increase visibility through hyper-targeted tactics.- YoY 138% increase in Key KPI goals; 247% above BM. - Creative recommendations based on performance.- Manage direct reports, contributing to their career growth.- Provide cross-channel support to collaborating Search, Programmatic, and Organic Social teams to ensure brand consistency. Daily Tasks: Oversee Account’s Performance, Reporting, Client Communication, Recommend and Implement Forward-Thinking Optimizations, Oversee Budget Pacing, A/B Test Strategies/Ad Placements

Notable Clients: Levis, GoPro, Henkel (Snuggle, Borax, Got2B, Dial, Purex, Purel, Loctite, etc), Amazon Go, Norton Lite and Life Lock, Nintendo- Plan, develop, and implement comprehensive paid media strategies to increase visibility, and brand recognition, and drive user acquisition through Paid Social channels (i. e. Facebook, Instagram, Pinterest, Tiktok, Snapchat, Twitter, etc.) - Day-to-day maintenance/management for all paid social platform campaigns- Develop and implement a thorough and regular testing cadence for all social ad platforms- Monitor daily/monthly spending and utilize data to make strategic optimization adjustments - Assist advertising strategy and execution- Compile results and analyze data to uncover learnings and ways to improve efficiency- Collaborate with Partners, Brand Marketing, Media, and Creative teams to secure content needed to market products, campaigns, and initiatives.- Responsible for overseeing client pacing and performance across digital media portfolio recommending forward-thinking strategies.- Assist accounts across agencies ( Reprise, Initiative, and UM) in LA and NY.

- Formulated the paid-social strategy for clients and ensured recommendations and decisions were consistent with the client's long and short-term goals.- Responsible for overseeing client pacing and performance across digital media portfolio while also recommending forward-thinking strategies.- Fully managing campaign set-up, activation, and day-to-day client communication.- Analyzed and presented the campaign's results on a biweekly, monthly, and quarterly basis

- In charge of execution, performance, and reporting of the paid social campaigns for Warner Brothers across multiple social platforms. - Work with the data and the analytics team to provide dashboards and analytical insights to the client. - Responsible for overseeing client pacing and performance across digital media portfolio while also recommending forward-thinking strategies.

Plan, develop, and implement comprehensive paid media strategies to increase visibility, brand recognition, and drive user acquisition through Paid Social channels (i. e. Facebook, Instagram, Pinterest, Reddit, Twitter, etc.) - Conducting competitive research to stay informed about the overall success of advertising campaigns. - Acquire (or reacquire) the perfect customers for brands, constantly recommending creative and copy variants to invigorate ads and optimize ROI.

- Oversee all digital paid and organic campaigns. Strategize plans of action to increase brand awareness and reach planned goals. Managed the marketing and creative team on all digital campaigns. - Provide feedback to the CEO and VP with competitors, emerging trends, online community activity, campaign performance, and outsourced partners' performance. Coordinate and execute the company’s events and build strong relationships with digital content creators and external partners.