Thomas Allen Email & Phone Number

LiveOak Fiber exists to improve the quality of life in our communities through technology.

• I oversee client go-to-market, brand strategy and sales enablement initiatives.
• Improved gross profit margin by 65% by reshaping product positioning and market personas.
• Drove 75% increases in qualified leads that contributed to 80% growth in Annual Recurring Revenue.
• Guided cross-functional teams to align marketing and product development, reducing customeracquisition costs by 60% and increasing customer satisfaction scores by 74%.
• Advised customer advocate teams and created product messaging guides, helping increase salesclose rates by 92%.
• Oversaw agency and influencer partnerships, achieving 130% ROI on marketing initiatives.

• I lead content development and content marketing initiatives, collaborating with subject matter experts and journalists to produce white papers, podcasts and video series for our clients.
• Launched and managed creative campaigns resulting in 10% conversion rates and 5x increases in site traffic.
• Established multi-platform content production and distribution network, enhancing brand engagement by 8x, tripling revenue streams.
• Oversaw thought leadership and content marketing initiatives for executives that delivered 4x ROI.
• Developed case studies, white papers, podcast and video series achieving achieving a 55% increase in audience growth and a 60% increase in new business.
• Led email marketing campaigns that contributed to a 50% growth in online sales.

• I help brands produce content that builds trust and wins business. This includes coordinating and leading concept ideation, video production and training and leading in-house creative teams. Highlights:
• Produced multi-platform content responsible for 150% increase in client brand engagement.
• Developed content strategies resulting in 70% reduction in production costs and 90% increase in customer acquisition.
• Trained production teams resulting in 80% increase in output efficiency.
• Directed and produced video/film operations for client productions.
• Coordinated and led concept ideation for scripted, documentary series and social media.

The Arena is a series about amazing people who take their unique perspectives and talents out into the world and create.

The Forbes Agency Council is an invite-only organization for industry-leading experts. My column covers media and brand strategy, advertising and more.