LiveOak Fiber exists to improve the quality of life in our communities through technology.

I oversee client go-to-market, brand strategy and sales enablement initiatives. • Improved gross profit margin by 65% by reshaping product positioning and market personas.• Drove 75% increases in qualified leads that contributed to 80% growth in Annual Recurring Revenue.• Guided cross-functional teams to align marketing and product development, reducing customeracquisition costs by 60% and increasing customer satisfaction scores by 74%.• Advised customer advocate teams and created product messaging guides, helping increase salesclose rates by 92%.• Oversaw agency and influencer partnerships, achieving 130% ROI on marketing initiatives.• Collaborated with sales and product teams to integrate product USPs with website landing pagedesigns, increasing sales growth by a minimum of 62% YOY.• Spearheaded brand campaigns that boosted customer consideration 5x and increased social mediaengagement rates by 200%.

I lead content development and content marketing initiatives, collaborating with subject matter experts and journalists to produce white papers, podcasts and video series for our clients.• Launched and managed creative campaigns resulting in 10% conversion rates and 5x increases in site traffic.• Established multi-platform content production and distribution network, enhancing brand engagement by 8x, tripling revenue streams.• Oversaw thought leadership and content marketing initiatives for executives that delivered 4x ROI.• Developed case studies, white papers, podcast and video series achieving achieving a 55% increase in audience growth and a 60% increase in new business.• Led email marketing campaigns that contributed to a 50% growth in online sales.

I help brands produce content that builds trust and wins business. This includes coordinating and leading concept ideation, video production and training and leading in-house creative teams. Highlights:• Produced multi-platform content responsible for 150% increase in client brand engagement.• Developed content strategies resulting in 70% reduction in production costs and 90% increase in customer acquisition .• Trained production teams resulting in 80% increase in output efficiency.• Directed and produced video/film operations for client productions. • Coordinated and led concept ideation for scripted, documentary series and social media . • Trained and led top performing video production staff. • Well versed in production strategies for Facebook, Instagram, Tiktok and Youtube.

The Arena is a series about amazing people who take their unique perspectives and talents out into the world and create.

The Forbes Agency Council is an invite-only organization for industry-leading experts. My column covers media and brand strategy, advertising and more.