• Leading our multi-channel ATL & BTL brand campaigns to drive brand consideration & preference.• Manage our creative & media agency as well as other suppliers.• Providing strategic direction to senior leadership

• Redefine our positioning and developing a new brand strategy, visual identity & TOV • Leading on (ATL & BTL) brand campaigns to drive brand consideration & preference• Line-managing our in-house creative team (design, video & copy)• Working closely with different areas within the business such as the product and growth teams to ensure brand consistency across all of our touchpoints• Providing direction and aligning with local teams on localisation of global campaigns, guidelines & playbooks across our key markets• Defining new marketing processes to improve efficiencies across the company• Manage creative agencies, partners, freelancers and other suppliers we work with

• Leading multi-channel brand campaigns to drive consideration for the Barclays brand and services - from strategy brief and creative development to media planning and campaign evaluation• Providing strategic direction to senior leadership• Managing creative and media agencies (such as BBH and OMD) and working with key media partners like Facebook, Google, LinkedIn and Snapchat to drive innovation

• Rebranding mobile payments app Pingit, from shaping its visual identity to building the long-term integrated comms/marketing strategy to drive measurable business impact• Partnering with cross-functional internal teams and senior stakeholders, as well as external agencies and media partners across a wide range of projects and campaigns

• Managing and optimising award-winning, global, multi-million dollar integrated paid social campaigns and budgets across channels for Shell• Guiding our international teams with a centralised global strategy and best practice guidance to ensure a cohesive and best-in-class social execution• Analysing and reporting on campaign performance to quantify the effectiveness of campaigns and drive scalable learnings• Line-managing and coaching an international team of paid social planners

• Creating and executing high-impact (social) strategies and content for several major clients such as Holland Casino, Unilever, Bosch, Siemens, HTC, Histor, BiFi and Coca-Cola• Driving innovation with cross-agency teams within the Dentsu Aegis Network resulting in several award-winning performance campaigns

• Creating and executing high-impact (social) strategies and content for several major clients such as Opel, Microsoft and Bacardi• Driving innovation with cross-agency teams within the Dentsu Aegis Network resulting in several award-winning performance campaigns

Managing a variety of digital campaigns including social, live event coverage, email marketing and web for a range of clients like PON, Oracle, Ikea, Sodexo, The Salzburgerland Tourism Board and the Dutch Ministry of Health, Welfare and Sport

Building the social strategy and executing the advertising, content creation and planning for several Dutch shopping malls

Overseeing shopper activations and promotional activity of a team of 4-5 people and representing clients like FrieslandCampina, Beiersdorf (Nivea), Kraft Foods (Milka) and Perfetti Van Melle (Mentos).

Working on shopper activations and promotional activity and representing clients like FrieslandCampina, Beiersdorf (Nivea), Kraft Foods (Milka) and Perfetti Van Melle (Mentos).

Hong Kong - Vietnam - Thailand - Malaysia - Singapore

Activities during my internship: strategy, copywriting and creative concept.