Jaap Van Der Heijden Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

'S-Hertogenbosch, North Brabant, Netherlands

• Leading our multi-channel ATL & BTL brand campaigns to drive brand consideration & preference.• Manage our creative & media agency as well as other suppliers.• Providing strategic direction to senior leadership

Amsterdam, North Holland, Netherlands

• Redefine our positioning and developing a new brand strategy, visual identity & TOV • Leading on (ATL & BTL) brand campaigns to drive brand consideration & preference• Line-managing our in-house creative team (design, video & copy)• Working closely with different areas within the business such as the product and growth teams to ensure brand consistency across all of our touchpoints• Providing direction and aligning with local teams on localisation of global campaigns, guidelines & playbooks across our key markets• Defining new marketing processes to improve efficiencies across the company• Manage creative agencies, partners, freelancers and other suppliers we work with

London, England, United Kingdom

• Leading multi-channel brand campaigns to drive consideration for the Barclays brand and services - from strategy brief and creative development to media planning and campaign evaluation• Providing strategic direction to senior leadership• Managing creative and media agencies (such as BBH and OMD) and working with key media partners like Facebook, Google, LinkedIn and Snapchat to drive innovation

London, United Kingdom

• Rebranding mobile payments app Pingit, from shaping its visual identity to building the long-term integrated comms/marketing strategy to drive measurable business impact• Partnering with cross-functional internal teams and senior stakeholders, as well as external agencies and media partners across a wide range of projects and campaigns

London, United Kingdom

• Managing and optimising award-winning, global, multi-million dollar integrated paid social campaigns and budgets across channels for Shell• Guiding our international teams with a centralised global strategy and best practice guidance to ensure a cohesive and best-in-class social execution• Analysing and reporting on campaign performance to quantify the effectiveness of campaigns and drive scalable learnings• Line-managing and coaching an international team of paid social planners

Amsterdam Area, Netherlands

• Creating and executing high-impact (social) strategies and content for several major clients such as Holland Casino, Unilever, Bosch, Siemens, HTC, Histor, BiFi and Coca-Cola• Driving innovation with cross-agency teams within the Dentsu Aegis Network resulting in several award-winning performance campaigns

Amsterdam, Provincie Noord-Holland, Nederland

• Creating and executing high-impact (social) strategies and content for several major clients such as Opel, Microsoft and Bacardi• Driving innovation with cross-agency teams within the Dentsu Aegis Network resulting in several award-winning performance campaigns

Utrecht Area, Netherlands

Managing a variety of digital campaigns including social, live event coverage, email marketing and web for a range of clients like PON, Oracle, Ikea, Sodexo, The Salzburgerland Tourism Board and the Dutch Ministry of Health, Welfare and Sport

Tilburg Area, Netherlands

Building the social strategy and executing the advertising, content creation and planning for several Dutch shopping malls

Netherlands

Overseeing shopper activations and promotional activity of a team of 4-5 people and representing clients like FrieslandCampina, Beiersdorf (Nivea), Kraft Foods (Milka) and Perfetti Van Melle (Mentos).

Netherlands

Working on shopper activations and promotional activity and representing clients like FrieslandCampina, Beiersdorf (Nivea), Kraft Foods (Milka) and Perfetti Van Melle (Mentos).

Hong Kong - Vietnam - Thailand - Malaysia - Singapore

Den Bosch

Activities during my internship: strategy, copywriting and creative concept.

Leading Teams

- The essentials of modern teamwork within changing workplaces - Reflection and self-awareness to work effectively with others and get.

Master Of Arts (Ma), Business Communication & Digital Media

Bachelor Of Arts (Ba), Business Communication & Digital Media