I was raised by parents who supported our small family by selling spices at the market. Realizing that in Indonesia the majority of industry players are MSMEs and in fact, they have major contribution for economic growth of Indonesia, I decided to dedicate my life to contributing to the field of entrepreneurship and business development.I have a business administration background as my undergraduate. In 2018, I got a scholarship from the LPDP Ministry of Finance of the Republic of Indonesia, and I took my master's degree in Small Business and Entrepreneurship at the University of Groningen. I learned how startups create their unique value proposition and their strategies for growth through key activities such as strategic management, marketing, customer relations, content creation, branding, sales and so on.I was working in Business Incubator for several years and it becomes my thesis topic. Today, I consistently learn those topics in my daily activities. I have learned the basics of digital marketing, selling strategy, and B2B marketing through my work experience in this field, reading, watching videos, and seeking out experts. I am sharing my experiences and knowledge with my position as a lecturer at Universitas Indonesia and being a speaker for some business discussion events.Currently, I am working in software company with more than 10 years experiences, partners with 100+ notable brands and handling 350+ IT Projects. We have expertise in digital transformation for High-Growing Company using scalable technology stack. My activities here are create strategic planning for marketing (outbound and inbound), sales negotiation, and customer retention to ensure the company has a sufficient number of projects. I was able to Increase average sales value by 150% in 2021 and boost the annual profitability until 300%.My primary skills and expertise are sales and business development strategy, digital marketing, copywriting and content management, people and performance management.
Listed skills include Microsoft Office, Public Speaking, Leadership, Management, and 8 others.
