James Carson Email & Phone Number

Winchester, Gb

Winchester, England, United Kingdom

I support businesses looking to grow long term audiences and communities through content.

London, United Kingdom

History Hit is dedicated to making the past more accessible in the digital age. In the last two years, we’ve launched a series of innovative digital platforms that have met audience demands and grown fast. Dan Snow’s History Hit is now broadcast seven times a week and is the most listened to podcast in the UK for curious minds. Our website, HistoryHit.com has been packed with historical reference and trivia, transforming it into a serious market competitor with superb reading times. Our… Show more History Hit is dedicated to making the past more accessible in the digital age. In the last two years, we’ve launched a series of innovative digital platforms that have met audience demands and grown fast. Dan Snow’s History Hit is now broadcast seven times a week and is the most listened to podcast in the UK for curious minds. Our website, HistoryHit.com has been packed with historical reference and trivia, transforming it into a serious market competitor with superb reading times. Our online TV channel, HistoryHit.tv, has attracted the most passionate history fans from the UK and beyond in its first three years, and continues to grow. Our collective social media reach is at 1m followers.Our ability to constantly test new approaches has led to us reaching previously untapped audiences and we’re dedicated to helping our partners do the same. 2022 will be an exciting time to work with us. Show less

London, United Kingdom

Key Achievements: Vastly increased the performance of Autumn schedule TV coverage in my first few months – key programme audience increased by more than 150% YoY UK search visits. Grew global Facebook Likes from 4 million to 11 million in less than two years and tripled our UK audience. Growth across all social networks outpaced the period before my arrival by a long way. Used automation and rota resource to ensure our key social channels were constantly updated, leading… Show more Key Achievements: Vastly increased the performance of Autumn schedule TV coverage in my first few months – key programme audience increased by more than 150% YoY UK search visits. Grew global Facebook Likes from 4 million to 11 million in less than two years and tripled our UK audience. Growth across all social networks outpaced the period before my arrival by a long way. Used automation and rota resource to ensure our key social channels were constantly updated, leading to a doubling of social traffic since September 2015 - despite a drop in traffic from social media affecting other publishers.  Ensured top search visibility for major global events such as the 2016 EU referendum and US Presidential election through advanced planning. Telegraph.co.uk was the most visible UK publisher on Google for these events.Key responsibilities:• Set the SEO and Social Media strategy for Telegraph editorial – a major role on a website with over 80 million Unique Users a month. • Key role in digital content creation process, with focus on data based planning, distribution across search and social and content performance. • Headed up audience department in SEO, social media, Snapchat Discover and sports social teams. • Oversaw a 7 day 18-hour rota, ensuring our 100+ social media accounts were well maintained, and content was effectively distributed. • Key stakeholder for audience development, liaising with marketing and tech teams on new launches and product developments. • Briefed technical enhancements and process improvements to website front and backend. • Responsible for training staff in SEO and social.• Key digital transformation stakeholder, regularly introducing new process enhancing tools and providing training when doing so. Show less

London, United Kingdom

I worked with a range of clients across both media and ecommerce to develop content strategy that built audiences. I assisted with content planning and strategy, editorial process management and assessment, SEO & social media integration into publishing workflow. I've also written white papers for Smart Insights and Econsultancy, and have published 4 industry research papers.

Covent Garden, London

I was responsible for all website content strategy and planning for Bauer Media’s lifestyle division. I worked with editorial teams to create content plans that will grow digital audiences and engagement and ensure they are executed correctly. My remit also included SEO and social media integration into editorial workflow alongside digital insight and research. I had two direct reports and work with eight different brand content teams. Key Remit:• Planning content strategies to… Show more I was responsible for all website content strategy and planning for Bauer Media’s lifestyle division. I worked with editorial teams to create content plans that will grow digital audiences and engagement and ensure they are executed correctly. My remit also included SEO and social media integration into editorial workflow alongside digital insight and research. I had two direct reports and work with eight different brand content teams. Key Remit:• Planning content strategies to drive growth in audience and engagement. • Creating and writing SEO, content strategy and social media training materials and agenda.• Dramatic improvement in natural search traffic – 180% on FHM.com, 100% on graziadaily.co.uk in 12 months.• Product management (including UX and information architecture) of graziadaily.co.uk.• Pushed for social media advertising development bringing the business significant advertising revenue. • Leading a social application platform project and being the go to person in the company for social media, SEO and analytics. • Regular presenting at board level and externally. • Speaker at numerous industry events. Show less

While I was initially employed to edit and update the main SEGA Europe websites, this role soon evolved so that I oversaw SEO, email marketing and social media campaigns.Major Responsibilities and Achievements:Overseeing editorial and content (screenshots and video) uploads via a CMS system on all SEGA Europe websites, which had over 1,100,000 unique users a month.Responsible for bringing the official brand onto Facebook and overseeing the steady growth of our gaming… Show more While I was initially employed to edit and update the main SEGA Europe websites, this role soon evolved so that I oversaw SEO, email marketing and social media campaigns.Major Responsibilities and Achievements:Overseeing editorial and content (screenshots and video) uploads via a CMS system on all SEGA Europe websites, which had over 1,100,000 unique users a month.Responsible for bringing the official brand onto Facebook and overseeing the steady growth of our gaming fanbase to well over 500,000 fans worldwide. Producing the SEGA Europe email newsletter, sent to 180,000 subscribers in six countries across Europe. Ensuring SEO was implemented on all SEGA websites and game microsites, particularly overseeing Playsega.com's SEO campaign with an agency. Show less

I worked for this leading search agency first as a copywriter, writing articles and onsite copy to aid SEO campaigns to a diverse range of top clients, including Proctor and Gamble, Expedia, Alliance and Leicester and ASDA Finance. The role developed my long copy skills, and I was soon involved with client document and white paper writing, as well as extensive keyword research. I wrote a 6,000 word paper on web communities but decided to leave to pursue my interest in community and… Show more I worked for this leading search agency first as a copywriter, writing articles and onsite copy to aid SEO campaigns to a diverse range of top clients, including Proctor and Gamble, Expedia, Alliance and Leicester and ASDA Finance. The role developed my long copy skills, and I was soon involved with client document and white paper writing, as well as extensive keyword research. I wrote a 6,000 word paper on web communities but decided to leave to pursue my interest in community and social media at SEGA. Show less

In my first role after university I learned skills in HTML coding, Adobe Photoshop, using a content management system and SEO. With a designer I oversaw the production of a theme parks breaks website www.play-and-stay.co.uk, and worked in a team updating www.holidayextras.co.uk, the leading website for supplying airport parking in the UK, to aid search engine rankings.

Ba (Hons), English And History

English, History, Fine Art, Theatre Studies

Activities and Societies: Hockey and rugby teams. Also played hockey for Canterbury, Kent County and South East England.

Short Course Certificates, How To Form A Creative Team, Adobe Premiere With After Effects, Pass