•Developed CRM database and integrated into POS and Operations system•Managed and supported a 15 member inside and outside sales force; developed targeted marketing materials including newsletters, brochures, and letters to generate commercial customer response; culled leads for further development by outside sales personnel•Served as liaison for all manufacturers representatives for our 45+ brands, solicited opportunities for co-op money for various advertising mediums•Managed two showrooms, oversaw layout, product selection, pricing and POP materials to maximize sales•Led advertising campaigns in local newspapers and magazines; currently developing radio and TV •Created commission report to monitor inside sales staff, used data to implement rewards program to motivate selling

•Analyzed and reported on efficiency of various business functions including web presence, phone service, marketing initiatives, and database functionality; culminated in end-of-summer consultant’s report presented to executive staff•Evaluated competition’s marketing strategies to help determine the company’s direction going forward; realigned online presence to support those goals•Decreased quarterly newsletter production time by 50% by managing lead times and enforcing deadlines •Revamped PowerPoint marketing presentation used as primary marketing tool to clients•Coordinated mass mailings to both clients and major prospects while fulfilling day-to-day literature requests