Jacqueline Gutierrez Email & Phone Number

Playa Vista

Responsible for the implementation and auditing of media campaigns, as well as the primary point of contact for inquiries regarding campaign tracking and setup. Managed traffic for multiple and simultaneous campaigns for clients. • Support the overall daily operations of the interactive media team • Prioritize traffic requests for all department campaigns based on launch timelines • Process traffic requests and ensure proper tracking of advertiser campaigns • Deliver assets to media team for internal pre-launch approval • Ensure timely delivery of assets to vendors and work with media team to approve media tests for launch • Stay advised on campaign launch details, client specific tracking and internal reporting system setup • Serve as a first tier troubleshooter and escalation point for all live campaign related issues • Perform quality assurance checks and monitor continued accuracy of reporting for trafficked campaigns

El Segundo, Ca

Entry-level associate working in the CPA & Lead Gen Team. Responsible for the technical setup and support of campaigns. Worked closely with an ad operations team of traffickers, developers, and account managers. • Campaign setup and maintenance (building posting specs, mappings, packaging creatives)• Testing data delivery (format, compliance)• Creative and Campaign QA (posting failures)• Manage lead gen data with Excel/database• Provide support efforts for Sales and Campaign Managers• Basic knowledge of setup, test and monitor autoresponders in 3rd party email system (Lyris)• Prepare and post batch lead files upon request• Assist in the creation of pixel requests

Responsible for the day-to-day operation of a staff of 4 Content Production Assistants in the creation of timely and accurate race day information from over 180 tracks for an international on-line wagering site with over 100,000 users. Members depend on the accuracy and timeliness of this information to determine wagering strategies. • Assist with the overall administration of the department • Troubleshoot and resolve service and system failures • Oversee content and quality assurance of Youbet.com, and Youbet.net which includes:• Maintenance of all web content for Youbet.com through a proprietary Content Management system• Basic HTML creation and editing• Generation of web-optimized graphics• PDF file creation/security• Streaming A/V quality assurance (audio correction; color correction using waveform/vectorscope)• Content creation and management for Horse Racing sections of both CBS Sportsline.com and ESPN.com (powered by Youbet)• Content and graphics for online harness racing magazine called the Youbet Insider• Composition, graphics, editing and deployment of bi-monthly electronic newsletter called the Youbet Update, which goes out to over 100,000 horse players nationwide and appears on CBS Sportsline.com