Experienced Senior Marketing Leader with extensive property experience and insight across multiply market sectors, including complex and large-scale Residential, Urban Regeneration, Retirement, Commercial, and Mixed Use. Highly skilled in Marketing Strategy, Market Research, Brand Development, Integrated Marketing, Communications, and Stakeholder Management. My expertise is underpinned by my incredible passion, creativity, and commitment to creating sustainable and dynamic places of the future that are embedded in their local community.I have led and worked on complex and large-scale developments nationally, driving growth, value, and results in collaboration with business leaders, cross-functional teams, and external partners. My expertise spans the entire development process, from pre-acquisition to brand development and vision, sales and marketing strategy, execution, and driving advocacy through authentic storytelling, programming, and partnerships.I have worked in private and public companies, partnered with social enterprises, artists, and connect places with country. Additionally, I have collaborated with some of the biggest brands and led large-scale placemaking projects such as St Jerome’s Hotel, Nike Training Club, and Rooftop Tennis Club. As a brand and experience-led marketer, I am customer and future-community-focused and data-driven. Ultimately, I inspire others through my passion, knowledge, and strategic thinking, enabling us to achieve more together.
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Head Of MarketingLowe LivingMelbourne, Vic, Au -
Fractional Marketing ConsultantMila Marketing & Strategy ConsultingMelbourne, Vic, Au
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Freelance Marketing ConsultantMila Marketing & Strategy Consulting Jul 2024 - PresentMelbourne, Victoria, AustraliaFor leaders and innovators in property development and design. With my extensive experience and passion, I can seamlessly integrate into your team and business at any stage, from pre-acquisition to post-completion.STRATEGY: Brand, marketing, placemaking and partnerships.BRAND: Development, including naming, visioning, positioning, personality, and value proposition.MARKETING: Collaborations, storytelling and PR. Collateral development, event management, and digital marketing.SALES: Pitch proposals and business development. Lead generation, conversion, and nurturing tactics. Display suite strategy and execution.CUSTOMER: Profiling and experience journey mapping. Move-in experience. Catchment analysis and research.INSIGHTS: Competitor, trends (macro and micro). Sales reporting, analysis, and optimisation.STAKEHOLDER ENGAGEMENT: Occupants, retailers, government, media, VIP guests, social enterprises, and First Nations.
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National Marketing Manager DevelopmentKeyton Aug 2023 - May 2024Melbourne, Victoria, Australia -
National Marketing Manager -DevelopmentLendlease Jan 2023 - Jul 2023Australia -
Property Marketing Manager, VicLendlease Aug 2019 - Jan 2023 -
Senior Marketing ManagerThe Gpt Group Dec 2018 - Jul 2019Melbourne Central -
Marketing ManagerThe Gpt Group May 2011 - Dec 2018Melbourne Central -
National Advertising SpecialistMyer Mar 2008 - Dec 2010Responsible for the national marketing of Menswear, Intimate Apparel and the Youth Businesses including Miss Shop. -
Advertising Media OfficerVisit Victoria Jan 2006 - Mar 2008Melbourne, Victoria, AustraliaResponsible for the creative development and tactical executions of the muti award-winning "Jigsaw" regional campaigns together with Melbourne "You'll Never Want To Leave" interstate and international tourism campaigns.MelbourneYarra ValleyThe DandenongsGippslandVictoria's High CountryMornington PeninsulaBellarine PeninsulaPhillip IslandSkiThe GoldfieldsGreat Ocean Road -
Public Relations GraduateVisit Victoria Jan 2005 - Dec 2005Melbourne, Australia
Jacqui Howden Education Details
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Communication -
Billanook CollegeVce
Frequently Asked Questions about Jacqui Howden
What company does Jacqui Howden work for?
Jacqui Howden works for Lowe Living
What is Jacqui Howden's role at the current company?
Jacqui Howden's current role is Head of Marketing.
What schools did Jacqui Howden attend?
Jacqui Howden attended Monash University, Billanook College.
Who are Jacqui Howden's colleagues?
Jacqui Howden's colleagues are Tamsyn Higgins, Eugene Kazantzis, Ben O'connell, Vaughan Halifax, Barry Devenny, Adam Warfe, Lowe Admin.
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