With 15 years of experience in product strategy, product and user experience design and digital strategy.I am an expert in consumer behaviour, product design, business strategy and technology and on how to successfully design innovative solutions that empower people’s lives and creates value for businesses. I am also a social entrepreneur and co-founder of Sou Quarteira, a Government-funded Social Impact Venture in Portugal.Most recently at BCG Digital Ventures, my most notable assignments include:• Business model disruptions sprint Nestlé Waters - reviewing potential sources of disruptions, identifying and qualifying the most interesting business models: from value proposition, to the operating model, to shareholder value creation, and to societal impact• Future portfolio validation sprint for HSBC Global – driving customer-validated demand, product-market fit, client alignment, and strong evidence for investment case for new HSBC products targeting SMEs in South East Asia• Design, product vision, and development for Kenz’up, a mobile payment and loyalty platform developed with AKWA Group in Morocco – fuelling a new local economy of mobile payments• Design, product vision, and development for Florio, a MedTech solution developed with SOBI a global Pharma company – enabling life beyond haemophiliaPrior to DV, I’ve led the development of global platforms, mobile and watch app, marketplaces, IoT, AR/VR and VUI products for clients such as Google, Siemens, 3 Mobile, EE, Visa, Lloyds, Aviva, JPM, Honda, Ubisoft, WWF. Most notably, I was a Lead Experience Designer at AKQA and R/GA.Before carving out a career in Strategic Design, I started my career in advertising with TBWA and Ogilvy, in Paris, where I worked on campaigns for Coca-Cola, Ford and La Poste among others. Education• Master’s in Communication and Media, Science Po Paris (France)• Diploma in Design and Communication from IADE, Art and Design Institute of Lisbon (Portugal)