𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄Employed on a short-term contract to build and implement the start-up's content and copy strategy and foundational infrastructure.𝗖𝗼𝗿𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗲𝘀• Created copy and marketing strategies for short-term (12 months) and medium-term (2-3 years).• Crafted value propositions targeting high-profile prospective clients (e.g., EY, The Football Association, and the British Olympic Association).• Cultivated and expanded a community of high-performance contributors and thought leaders, enhancing the brand's credibility and industry reach.• Developed SEO-optimised long-form content, including blog articles, insights and thought leadership, expanding reach across multiple platforms and increasing organic traffic.𝗨𝗫 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗟𝗲𝗻𝘀• Designed the 'Insights' section of the company website and crafted its microcopy for optimal engagement and user experience (UX).• Designed the microcopy and user flow of the newsletter sign-up process, focusing on enhancing user experience (UX) and interaction, and minimising user friction.• Created user feedback messages and call-to-action (CTA) buttons for User Interface (UI) flows.• Conducted user research to define key target audiences and user profiles.

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄Produced and maximised the impact and engagement of copy and content across the company's commercial function.𝗖𝗼𝗿𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗲𝘀• Regularly collaborated with cross-functional teams, inc. Product, Business Development, Ops, Comms, Implementation, Analytics and Client Success.• Defined the narrative during an employer-charging project, helping the company maintain its 99% client retention rate.• Wrote clear, digestible copy on complex topics, including Quarterly Business Reviews, case studies, blog articles, sales decks, and testimonial campaigns.𝗨𝗫 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗟𝗲𝗻𝘀• Used the written word to simplify complex financial products, topics and processes to aid user understanding. • Assisted the Product team with UX Writing for digital interfaces (UI).• Created short-form user-centric content including email copy, complex product descriptions and social media posts.• Contributed to client and customer (user) research surveys.• Partook in Design Thinking practices to understand user requirements, identify pain points and ideate solutions.

The Complete University Guide | WhatUni | Postgraduate Search | Blend Group | DD London | Julian Abrams Photography | The 41st Wink𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄Attained and grew commercial relationships with clients who operate in markets that included sports, travel, digital, education and lifestyle.𝗖𝗼𝗿𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗲𝘀• Specialised in presenting my clients’ messages and producing evocative, informative and entertaining written content to drive commercial activity.• Built and maximised working relationships to ensure client retention and satisfaction.• Crafted long-form content including blog articles, thought leadership pieces, Q&A write-ups and technical reports.𝗨𝗫 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗟𝗲𝗻𝘀• Designed and wrote onboarding flows to maximise User Experience (UX).• Crafted short-form copy including website microcopy, email marketing and social media posts.• Defined mission, brand identity and tone of voice.

• Undertook holistic investigations into financial disputes between consumers and businesses, to achieve reasonable and balanced outcomes. • In-depth and critical analysis of substantial case files and documentation to produce reasoned and impartial conclusions. • Communicated decisions to both parties in writing in a clear and detailed manner, in line with in-house writing style. • Strong focus on research and impeccable attention to detail.• Often exceeded quality and productivity targets.

• Employed to manage the needs of the England men's football team's family and friends group whilst in Russia, during the FIFA World Cup 2018. • Responsibilities involved planning and executing travel and match day arrangements, resolving any issues with our various providers and generally being the first point of call for our clients, on the ground.

• Produced high-quality written content across various platforms, predominantly brochure and website, achieving results that were always concise and effective.• My output allowed consumers to learn about the various worldwide tours and experiences offered by the company, contributing to sales and customer retention. • Work required excellent attention to detail, in-depth research and the ability to write in a persuasive and comprehensive manner. • Regularly proofread travel writing from affiliate agents, including STA Travel, before publication.

• Planned and booked travel experiences for clients throughout the world. • Communicated with clients, over the phone and email, and assessed their needs before liaising with travel providers to book tours, flights and accommodation. • Won a company-wide competition to produce a business plan in order to sell more tours to the United States, resulting in winning a tour of the West Coast of the U.S.A.

• Communicated with clients to research, plan and book bespoke ski trips across Europe, regularly hitting the sales targets that were in place.

• Took annual leave from my position at Flexiski to lead a Welsh FA supporters group across France following the Wales European Football Championships campaign.• Organised and managed the group's travel, accommodation and match day activity on a 10-day tour of France.

• Operated within the club's Commercial Department, building and maintaining relationships with current and potential clients.• Devised and executed proactive plans for developing new business and corporate members.• Predominantly focused on the promotion and sale of the club's corporate assets, including its corporate hospitality, advertising and sponsorship opportunities.

• Took annual leave whilst working at Rangers and was re-employed by Sportsworld to work on behalf of first-tier event sponsor EY as a tour leader for the duration of the Games.• Entrusted with looking after EY's corporate clients whilst transferring them to and from events.• Guest groups ranged in size and demographic and several different event venues and suppliers were utilised. • Extensive planning and preparation was required for each program, to ensure guests received the best experience possible.

• Provided the face of the company in Tignes, France, maintaining constant contact with clients to ensure they maximised their holiday experience.• Worked alongside suppliers to ensure the best delivery of service.• Roles included airport transfers, welcome meetings, accommodation visits, maintaining accounts, reports and paperwork, as well as selling ski essentials and luxuries.

Worked as a tour leader on behalf of first tier sponsor BT for the duration of the London 2012 Olympic Games.