Spearheaded all university digital marketing initiatives including SEO, paid search, social media, paid social, email marketing and inbound marketing.Orchestrated website content and SEO improvements that led to a 90.3 percent increase in website form submissions and an 18.7 percent increase in website traffic.Overhauled the digital advertising strategy and improved conversion rates 22.5 percent, increased leads 52.9 percent, and decreased cost per lead 37.2 percent. Analyzed website performance metrics; generated regular search and social campaign reports.

Developed content for marketing, advertising and media relations campaigns.Managed the development of nine landing pages for regional hospital client; coordinated content strategy, creation and approval, managed edits and supervised web development team.Strategized AdWords campaign builds; conducted keyword research, wrote ad copy and optimized landing pages to improve keyword quality scores.Conducted regular audits of on-page and technical SEO factors; optimized page titles, meta tags and descriptions to increase organic traffic and conversions.

Managed SEO and paid search programs for a Chicago nursing home, increasing organic traffic 46 percent and contact form submissions by 74.3 percent.Conducted regular website audits, analyzing on-page SEO ranking factors, links, content and calls to action.Researched, edited and updated 7 marketing white papers covering a range of topics including search engine optimization, mobile marketing, social media and using value messaging for food retailers.Grew Facebook following of a popular incense manufacturer by over 10,300 fans by engaging with the community, curating/distributing valuable content and executing targeted Facebook advertising campaigns.

Built and maintained a new website using the Wordpress publishing platform, increasing the conversion rate for Class Signups and Group Events by 41 percent over 2013. Implemented new social media marketing campaigns to help increase engagement with the Comedy Shrine's Facebook page and to sell more tickets online.Oversaw weekly Email Marketing campaign for a list of over 6,000 contacts. Designed a new email template, wrote content, and developed a publishing schedule to help increase email open rates and customer engagement.Managed budget and booked performers for weekly Standup Comedy shows, bringing in national headliners like Andy Kindler and Rick Overton, as well as a number of local performers.

Generated online sales and leads for a diverse group of E-Commerce and B2B clients through a combination of SEO, PPC Management, Content Marketing and Social Media.Wrote bi-weekly blog posts designed to inform small business owners about the latest trends in online marketing, including a Google Penguin recovery guide and a breakdown of keyword rankings which were reblogged by the American Marketing Association.

Co-hosted a weekly podcast about internet subculture.Coordinated with other hosts to develop episode topic, recurring segments and new characters. Recorded, mixed and edited audio for weekly episodes.Designed, built, and maintained website on the Squarespace platform. Built an online fanbase through a combination of social media marketing strategies including: Facebook contests, live Tweeting of episodes in progress, fan polls and blogging.

Wrote 75+ creative, diverse stories for daily university newspaper with 13,000 daily circulation Investigated facts, events, people, and trends; conducted interviews; while meeting daily deadlines in a fast paced newsroom environmentProduced articles on relevant topics such as: a new $3 million housing facility; policy and procedure changes; a “Freshman Survival Guide” feature; and a popular monthly profile, “ Dorm of the Month”

Represented Honors Program at Open Houses, Admitted Student Days, and Junior Preview Days; by meeting with high school students and their parents, providing information, answering questions, and leading tours of the Honors HouseCollaborated with Honors staff to develop new recruitment and outreach strategies, promotional materials Worked with other House Leaders to coordinate academic and social events for approximately 800 program membersAdvertised events by creating and distributing fliers and using social networking sitesCreated the popular "Floor Wars" Competition, a yearlong series of events designed to help build community amongst the 200 + Honors House residents