Graduate Customer Experience Analyst
CurrentCollaborated with marketing and sales teams to develop a comprehensive scope of work for a loyalty program, ultimately enhancing customer retention and engagement within the automotive industry.Conducted a thorough audit of customer-facing resources, working closely with relevant departments to identify areas for improvement and ensure alignment with the loyalty program's goals.Actively participated in cross-functional meetings with various teams, including marketing, sales, product development, and customer service, to ensure that the loyalty program harmonized with the broader company strategy.Cataloged and organized video media content for multiple model years, establishing an accessible and well-structured database to facilitate marketing and customer engagement efforts.Employed data analytics tools to analyze customer journey data, uncovering valuable patterns and insights that informed the development of the loyalty program and enhanced customer experiences.Gathered and analyzed customer feedback from diverse channels such as surveys, reviews, and social media to gain insights into customer sentiments and preferences, guiding adjustments to the loyalty program and marketing strategies.Generated comprehensive reports summarizing audit findings, data analysis results, and customer feedback insights, offering actionable recommendations to optimize the customer journey and loyalty program, ultimately boosting customer satisfaction and loyalty in the automotive industry.