• Defined dedicated analytics service including project-based and retainer offerings• Support Business Development teams to qualify clients and create statements of work, often joining and leading sales calls directly• Helped grow new service line to over $100k in fees in under one year and managed six figures in project fees during H1'2023• Migrated Google Analytics 4 (GA4) migrations for 50+ web and app properties

• Managed high-performing analyst team responsible for client accounts totaling seven figures in ARR • Worked closely with VP of Client Services on recruitment during a critical rebuilding period for the SEO team• Worked with individual team members to define personal and professional development goals and track progress towards reaching them• Executed SEO strategies and account management for clients including The PGA Tour, Twitter, and Brink’s Money

• Managed $1MM marketing budget across paid search, Facebook, Instagram, SEO, direct mail, and radio campaigns• Defined and automated closed-loop reporting and attribution processes to tie marketing campaigns to in-store revenue and customer lifetime value

• Helped grow SEO department from 3 to 8 full-time employees with 100% retention rate over 2 years• Worked with individual team members to define personal and professional development goals and track progress towards reaching them• Supervised and directly executed SEO practices for over 100 client sites ranging from local and regional SMBs to enterprise organizations including Land O’Lakes, Purina Mills, and Twitter• Developed and implemented new organizational and workflow processes including team training, meeting structures, and core SEO activities• Worked closely with other department managers and company Founders to guide integrated marketing campaigns, account strategies, and broad organizational initiatives

As an analyst and contributing member to the DWS team, I am to improve the visibility of my clients' web properties through ethical search engine optimization. Through careful research, analysis, planning and execution of technical and content strategies, I produce long term growth in qualified organic search traffic.

Provided consultation on and analysis of strategies concerning advertising, design, human resources, sales, and development of business model. Acted as member of sales team for nation’s premier used-car consignment store.•Marketing and Design: Provided consultation on initial advertising, including strategies for web, radio, print, and social media. Executed grassroots campaign to appraise vehicles throughout the local market to generate leads for the sales team. Managed design and development of advertising literature and promotional products. Assisted team of designers to create brand images including store interiors and website.•New Store Launch: Organized and coordinated set-up and launch of first three CarLotz locations. Purchased all necessary materials required for operation of all three stores. Documented process to create formula for setup of additional locations. •Sales: Greeted customers and educated them on CarLotz process, helped customers set optimal prices for vehicles, coordinated with vendors and service providers to prep vehicles for sale, planned and set vehicle marketing strategies, and assisted buyers in the research and purchase of vehicles.