Jack Buchner Email & Phone Number

• Campaign Strategy
• Paid Media Optimization
• Reporting & Insights

Austin, Texas, US

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Implemented AI solutions to social campaigns that enhanced marketing efficiency and cost-effectiveness; including $XXM budget
• Leveraged machine learning algorithms to optimize ad placements and bidding strategies, reducing ad spend by 25% while maintaining conversion rates
• Center of excellence for social within the Growth Marketing program; including Web and App install-based initiatives
• Oversee and maintain effective relationships with external vendors and internal teams
• Facilitate the coordination and seamless integration of paid media solutions to drive growth, while also focusing on improving measurement through tools like conversion API

Austin, Texas, US

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Drive business growth by developing and executing comprehensive paid social media strategies aligned with marketing objectives; including $XX budget
• Boosted acquisition totals by 10X under our Paid Social program by ensuring efficient budget allocation, implementing bidding strategies, and optimizing campaign performance
• Collaborate with creative teams to create compelling ad content that drives engagement and performance in paid social campaigns
• Use analytics tools to track and analyze key performance metrics, leveraging insights for continuous improvement
• Facilitate the coordination and seamless integration of paid media solutions to drive growth, while also focusing on improving measurement through tools like conversion API

Minneapolis, Minnesota, US

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Boost retail client engagement by overseeing and implementing activation strategies for social, programmatic, and display; including $XXXk budget
• Define strategic directions for clients across diverse digital platforms
• Foster knowledge exchange by sharing key insights and best practices with colleagues
• Execute highly sophisticated, KPI-driven performance and brand marketing campaigns on various digital platforms
• Strengthen client relationships through effective communication and strategic collaboration𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:

Wayzata, MN, US

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Achieve positive ROI by overseeing and implementing activation strategies for social, programmatic, display, streaming radio, and in-stream video; including $XXk budget
• Define strategic directions for clients across diverse digital platforms
• Foster knowledge exchange by sharing key insights and best practices with colleagues
• Execute KPI-driven performance and brand marketing campaigns on various digital platforms
• Strengthen client relationships through effective communication and strategic collaboration

St. Paul, MN, US

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Manage and optimize client campaigns, including budget allocation, audience targeting, and ad creative, resulting in cost-per-acquisition reduction and on-site engagement
• Collaborated with creative teams to develop compelling ad content that drove engagement and conversion rates for clients
• Provided regular performance reports and strategic recommendations to clients based on data analysis and campaign results
• Managed client relationships, ensuring clear communication, understanding of goals, and alignment on strategies to achieve desired outcomes

New York, NY, US

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Empowered travel agents with social-sharing capabilities, increasing user-generated content and brand advocacy
• Enhanced engagement through innovative social strategies, resulting in a 30% increase in travel agent leads
• Managed a $XXk budget for both paid and organic social initiatives, optimizing spend for maximum ROI
• Implemented organization-wide social media management strategies, improving brand consistency and visibility
• Defined key performance indicators, analytics, and reporting methods

Minneapolis, MN, US

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Enhanced client partner engagement through compelling content creation, resulting in a 15% increase in brand visibility
• Collaborated with the marketing team to integrate social strategy into campaigns and promotions, aligning content with brand objectives
• Generated detailed weekly, monthly, and quarterly reports on social metrics, providing insights for strategic decision-making
• Monitored and engaged in online conversations, effectively representing the brand's voice and values
• Developed and managed editorial calendars for all social platforms, ensuring timely and relevant content delivery

• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Streamlined cross-departmental coordination for weekly projects, resulting in a 20% increase in project efficiency
• Managed pagination for client's digital and print ads weekly, ensuring timely and accurate delivery of ad content
• Collaborated closely with the project manager to oversee projects from inception to completion, maintaining meticulous attention to detail
• Cultivated relationships with client merchants to ensure the inclusion of planned products and events in each weekly ad, enhancing brand visibility and sales