Plural Communications is a marketing agency formed by the union of three veteran agencies with brand, digital, PR and communications specialties. While continuing to operate independently, the businesses would combine as Plural to service projects and clients who required excellence across the entirety of the marketing mix. I was involved in the initial inception of the business, supporting the partners in establishing processes, branding and prospective clients. From this point onward I was responsible for managing brand and graphic design requirements on projects. I also sourced and directed video, signage, print and media for our clients both locally and nationally. This diverse and collaborative environment facilitated the growth of my strategic thinking, stakeholder communication and broader marketing knowledge. Working with the directors and staff of the allied businesses greatly augmented my abilities in PR, communications, social media, digital marketing and SEO. We represented industry leaders in property, renewable energy, mining, healthcare and engineering.

I began at Portfolio as an Account Coordinator. The company has operated for 30+ years so I began updating operational processes and adopting appropriate software to streamline workflow, resource allocation, sourcing and accounting. I contributed and executed business development strategies, liaised with executive stakeholders, sourced talent and collaborated with our business partners under the joint venture Plural Communications. My role requires the ability to reliably research and understand new industries and their markets, dealing with local SMEs and multinational corporations alike. I have made principal contributions to the development of strategic marketing proposals, the execution of national marketing campaigns, communication plans and company rebrands. I strongly advocate for data-driven decision-making and measurable results and as a result, I initiated the incorporation of several marketing technologies. These include Salesforce, ZOHO, Campaign Monitor, MailChimp, GA4, Semrush, HubSpot and Figma. My responsibilities in the role include but are not limited to:- Strategic communications consulting- Project management- Budget setting & oversight- Stakeholder relationship management- Negotiation & dispute resolution- Brand management- Copywriting & content creation- Procurement & sourcing- Resource and workflow allocation- Reporting and metric tracking- Business development & administration- Organisational leadership- Employee hiring and training- Corporate communication