Jack Du Email & Phone Number

Newcast AI uses hyper-realistic AI avatars and digital twins of real people to streamline social marketing, customer education, communication, and customer support.

Los Angeles, California, United States

Lost Abroad is a language game that is based on scenario-based immersion, instant feedback and contextual learning. Combined with sound pedagogy, it brings learning and fun to language learners anywhere, anytime. * Identified customer needs and pain points via qualitative (100+h of interviews, customer journey mapping etc.) and quantitative (surveys & data analysis) market research, validating product hypothesis and creating personas of the beachhead market* Formulated the go-to-market strategy based on the market research and competitor analysis to determine product features, value proposition, monetization models, marketing, and pricing strategies * Designed the game mechanics and core loop based on the market research insights, language acquisition and human motivation theories; created the wireframe in Figma for the game MVP which won 4 competitions and was turned into the product* Play-tested each game version and conducted regular customer analysis to test product-market-fit and collect user feedback; used regression and cluster analysis to iteratively improve the game via prioritization to meet user needs, raising 20pts in NPS in 10 months and achieving an average session length of 13+min, > 2x that of Duolingo* Built an organic marketing funnel and a company brand on TikTok, Instagram, YouTube & Discord by creating engaging content and community engagement among Gen Z and Millennials, gaining 2,600+ followers from scratch in 6 months; persuaded micro-influencers to produce gameplay and review videos on YouTube and Twitch as promotion with zero budget* Created and optimized the company’s website, game’s trailers, Instagram Ads and store front graphics via A/B testing to drive conversion; led the design of a referral system to further reduce CAC, achieving a ~$0.44 CPI on mobile in the U.S., <1/2 the Android game average ($1.15) and about 1/10 that for iOS ($4.3); acquired 6,500+ total and 1,500+ paid users with a <$5 daily marketing budget in 1.5 years

Los Angeles, California, United States

Designed and conducted qualitative (ethnographic research, IDIs, focus groups, etc.) and quantitative (survey, competitor & persona analysis etc.) market research and used both big-picture storytelling and specific recommendations to drive actionable insights for a wide range of clients

Los Angeles, California, United States

FAB9 is a community maker space pivoting into the EdTech space. As an MBA intern, I created convincing pitch decks for fundraising with customer pain-point focused storytelling, clear product positioning and unit economics, and a network-effect based growth model, helping the company to be admitted into accelerator programs. I also Introduced a new work-from-home related product differentiator to boost customer benefits and distinguish the product from the competition. In addition, I also replaced the info-heavy style of the pitch video with a passion-first approach to win over investors.

Wellington & Wairarapa, New Zealand

Paraparaumu College is a semi-rural public high school in New Zealand. Working there, I developed the Mandarin Chinese program from scratch and grew it from one class to one class at every year level. I also used data to analyze the effectiveness of various school-wide initiatives and provided recommendations for their implementation. Extracurricularly, I started a coding-and-robotic club for junior students and I coached boys' and girls' football (soccer) every year.

Nanjing, Jiangsu, China

For the 2014 Youth Olympic Games, I trained all the staff on the Culture and Education Program (CEP) to use a networking device named "YOGGER", and then oversaw its distribution to the athletes. I also supervised the interior design of the CEP Information Center, trained and supervised 3 deputy managers and 60 volunteers to promote all CEP activities, answer athletes’ questions, and give out prizes. On a regular basis, I resolved various unexpected crises with delicacy and gave media interviews.

Nanjing, Jiangsu, China

I provided technical support for the users of BD flow cytometers in various cities in east China, including researchers, doctors, university staff and students. I also facilitated BD headquarters' operations in China offering translation services, during due diligence inspections and company acquisition negotiations.

South Wairarapa, Wellington Region, New Zealand

I worked on a research project analyzing the level of expression of several stress proteins on the surface of the glioblastoma cells under drug treatment.

Master Of Business Administration - Mba

Dean's List 2021 Winner of 2021-2022 Price Foundation Fellowship for Entrepreneurship Winner of 2020 Anderson Product Innovation Challenge.

Graduate Diploma Of Teaching (Secondary School), Secondary Education And Teaching

Area: Science and Mandarin Chinese

Bs (Hons) In Marine Biology (Quantitative Genetics)

Bachelor’S Degree, Bachelor Of Biomedical Science, Human Genetics