Jack Harper Email & Phone Number

Cincinnati, Oh, Us

• Directly supporting station and corporate management in strategic decision making through clear analysis, interpretation of data, and communication of insights. • Lead data analysis projects utilizing television and digital audience measurement data in addition to available operational data relevant to business questions. • Segmenting out audiences into demo, geo, and behavioral groups, especially on digital platforms.• Provide guidance and direction on data needed to answer key business questions, recommend appropriate visualizations, and foster a culture of data-informed decision making.• Provide ad hoc analysis support related to financial, audience measurement, or content-related projects• Consolidate data sets and verify data accuracy ensuring it meets required business standards for each project. • Create and present data requirements whole working with IT to define necessary data curation activities.• Using data and analytics to inform media buys, user acquisition, and marketing efforts

Cincinnati, Oh, Us

I am working as an internal media consultant and buyer for 60 local news stations in 42 DMAs across the country. I closely working with Creative Services Director at stations to communicate the station's brands, fulfill strategic objectives, and engage viewers. I primarily focus on guiding the stations into a more digital world. I have executed dozens of digitally focused marketing campaigns that have increased our Nielsen share by 4x, outperformed linear campaigns, and organized cutting edge measurement studies using Automated Content Recognition (ACR) methods.• Design, plan and implement marketing programs that achieve audience growth goals• Manage overall audience development testing strategy - including funnel optimization, channel mix and creative strategy• Partner with internal leaders for consumer retention, product development, analytics and outside consultants/agencies to build, manageand optimize the audience development pipeline• Ensure audience development strategies and tactics are aligned to brand equity and the needs and motivations of the targeted audiencesegments• Manage budgeting and forecasting for all acquisition channels and assess program effectiveness and ROI• Continually evaluate and make timely adjustment of marketing strategies and plans to respond to changing markets and competitiveconditions

Chicago, Illinois, Us

Worked on several accounts ranging from CPG, QSR, retail, and cosmetics as a digital media buyer. Would be responsible for strategy development, planning, buying, technical implementation, and campaign stewardship with direct media partnerships and with programmatic buying. Gained experience with National and Local media, buying across channels that include Display, Audio, Video, Mobile, Native, and Social.

Covington, Ky, Us

Helped develop a proprietary KPI and dashboard that I would then use to write strategic reports for clients. The data was collected social data that would then go through a Natural Language Processing (NLP) algorithm that would categorize the conversations and engagements between the users. I worked directly with the tech team of developers and data scientists on how the AI could improve for more insights to our clients. Clients would range from Fortune 500 banks to boutique agencies seeking to gain more insight into their social presence and customers. My reports would cover topics such as creative/content, copywriting, crisis management, new product opportunities, and implementing new workflows for their social teams.

Covington, Ky, Us

Responsible for maintaining and growing the Urbana Cafe brand. Managing the online presence of Urbana Cafe, along with growing new revenue channels. I built an e-Commerce platform for the company. After Urbana opened a new storefront, I was responsible for attracting and establishing a new customer base.I have worked for Urbana Cafe since July 2017, but it was only in April 2018 that I was given the opportunity to manage the marketing for Urbana.

Responsible for customer acquisition, managing digital social campaigns, and building the Pyxis brand. Worked on both B2B and B2C social campaigns.

Watch Write Now was a mobile film club. We would go into local middle and high schools to set up a regularly occurring after school program where students watch films and then write about those films on a blog (https://watchwritenow.com).I would advise the founder of the organization what I thought would be a good direction for the non-profit. This could involve how I would do something or finding inspiration for how we should do something. I have also participated in getting funds for the organization through grants. To get these grants, I have had to present in front of possible donors about what the organization does and why it's valuable.

Master Of Science - Ms, Marketing

Bachelor’S Degree, Marketing