Jack Harper Email & Phone Number

Cincinnati, OH, US

• Directly supporting station and corporate management in strategic decision making through clear analysis, interpretation of data, and communication of insights.
• Lead data analysis projects utilizing television and digital audience measurement data in addition to available operational data relevant to business questions.
• Segmenting out audiences into demo, geo, and behavioral groups, especially on digital platforms.
• Provide guidance and direction on data needed to answer key business questions, recommend appropriate visualizations, and foster a culture of data-informed decision making.
• Provide ad hoc analysis support related to financial, audience measurement, or content-related projects
• Consolidate data sets and verify data accuracy ensuring it meets required business standards for each project.

Cincinnati, OH, US

• I am working as an internal media consultant and buyer for 60 local news stations in 42 DMAs across the country. I closely working with Creative Services Director at stations to communicate the station's brands.
• Design, plan and implement marketing programs that achieve audience growth goals
• Manage overall audience development testing strategy - including funnel optimization, channel mix and creative strategy
• Partner with internal leaders for consumer retention, product development, analytics and outside consultants/agencies to build, manageand optimize the audience development pipeline
• Ensure audience development strategies and tactics are aligned to brand equity and the needs and motivations of the targeted audiencesegments
• Manage budgeting and forecasting for all acquisition channels and assess program effectiveness and ROI

Chicago, Illinois, US

Worked on several accounts ranging from CPG, QSR, retail, and cosmetics as a digital media buyer. Would be responsible for strategy development, planning, buying, technical implementation, and campaign stewardship with direct media partnerships and with programmatic buying. Gained experience with National and Local media, buying across channels that.

Covington, KY, US

Helped develop a proprietary KPI and dashboard that I would then use to write strategic reports for clients. The data was collected social data that would then go through a Natural Language Processing (NLP) algorithm that would categorize the conversations and engagements between the users. I worked directly with the tech team of developers and data.

Covington, KY, US

Responsible for maintaining and growing the Urbana Cafe brand. Managing the online presence of Urbana Cafe, along with growing new revenue channels. I built an e-Commerce platform for the company. After Urbana opened a new storefront, I was responsible for attracting and establishing a new customer base.I have worked for Urbana Cafe since July 2017, but it.

Responsible for customer acquisition, managing digital social campaigns, and building the Pyxis brand. Worked on both B2B and B2C social campaigns.

Watch Write Now was a mobile film club. We would go into local middle and high schools to set up a regularly occurring after school program where students watch films and then write about those films on a blog (https://watchwritenow.com).I would advise the founder of the organization what I thought would be a good direction for the non-profit. This could.

Master Of Science - Ms, Marketing

Bachelor’S Degree, Marketing