Jack Moore Email & Phone Number

Cary, NC

Cary, NC

Raleigh-Durham, North Carolina Area

--Use Today's Performance to Earn Tomorrow's Customers--LeadsNearby helps local service businesses take control of their online reputation and use it to generate leads, opportunities and sales. Using the Nearby Now platform, we help clients increase their search engine positioning, grow their local service area and highlight their good work to future.

Cary, NC

• Program Promotions Manager & Grant Writer--
• Design and execute marketing communications plans for organization programs and services by laying foundation for social media networking, community outreach and media relationships.
• Create and distribute event material – including authoring press releases, laying out brochure, writing calendar and social media announcements – that boosts attendance by at least 43% each quarter.
• Write and distribute press releases which has earned us coverage in regional magazines and newspaper
• Wrote grant materials which earned CHH more than $16K in funding from various sources.

Raleigh-Durham, North Carolina Area

• Marketing Professional and Story Planner--
• Author press releases for healthcare software company that resulted in a 23% boost in national coverage in healthcare supply chain publications and electronic newsletters.
• Ghost wrote monthly blog column discussing president’s perspective of industry events, which garnered many new sales leads.
• Plan industry events that each generate dozens of new, qualified healthcare leads for supply chain and spend management software.
• Assisted in the planning and implementing of semi-annual focus group, which netted 26% increase in lead generation in spring 2012.
• Interview clients regarding success with software product and write case studies highlighting savings.

• PR Professional & Tech Writer--
• Produced complete marketing and communications strategy and tactics for company’s new computer security software, saving the organization nearly $4,000 monthly in staff salaries; implement tactics, including.
• Wrote content and oversaw design for product’s new web site; planned trade show attendance and wrote and designed trade show brochures and banners.
• Interviewed and managed consultants and vendors to ensure cost control and work quality.
• Tested software, provided feedback on flow and design and produced technical documentation.

• PR Writer & Technical Communicator--
• Created content and layout of monthly e-mail newsletter and author blog posts for an independent sales consultant of premier in-home parties for women, increasing Web visitors by 58%.
• Developed media plan, brainstormed creative direction, tag lines, brochure copy and logo design, for Northeast Pennsylvania Mountain Region’s advertising and marketing campaign.

• Process Improvement Expert & Communications Specialist--
• Supervise six interactive design professionals; Establish all internal workflow methods and practices; Integrate new project management technology into company processes.
• Write direct marketing banners, e-mails and popup ads for a several Fortune 1000 interactive clients.
• Schedule, write and edit all content for company’s electronic newsletter, Subscription Insights.
• Create Statements of Work, project estimates and task schedules. Ensure all creative work is completed on time and invoiced properly.

• Online Content Expert & Active Team Leader--
• Manage Interactive Content Development Team of eight communications and marketing professionals.
• Ensure content developers meet 100% of contracted content deliverables on time and at the highest quality for < 500 interactive marketing clients.
• Responsible for hiring, firing, disciplinary, professional development and salary decisions for all content and editorial roles. Provide daily feedback, ongoing training and annual reviews.
• Monitor content “service” pricing structure; Align resources with quality and quantity requirements and recommend pricing changes as needed.
• Lead team in client communication strategies and industry best practices; develop and update training material; deliver all team and sales training.

• Established PR and article-writing guidelines. Administered process for all PPC creatives across a variety of industries.• Managed 400 content pages per month using branding messages for more than eighty B2B & B2C clients.• Assisted in staff development, management and mentoring of content development team.• Used creative SEM/SEO copywriting skills to.

• Editorial Planner & Publications Strategist--
• Analyzed and streamlined editorial process, accelerating publication time-frame by two weeks.
• Set editorial direction for magazine and coordinated work flow of all designers and freelance resources.
• Maintained strong rapport with Pace’s client, Teradata, to improve client relationship and publication quality.

• Public Relations Manager & Special Events Coordinator--
• Coordinated ISA tech conference and event press releases, marketing them to 223 media outlets and garnering worldwide exposure for ISA.
• Created ISA Marketer newsletter to promote advertising, contributing to a 30% sales boost.
• Booked and coordinated ISA Section Training and online education events; responsible for $150K budget.

• Managed all member publications and corresponding $400K budgets; created marketing proposals and executive board presentations.• Directed editorial staff and design team on projects that increased member satisfaction to 87% from 62%.• Oversaw content development, developed cohesive messages and managed schedules for ISA News & Views newspaper.

• Led redevelopment of PNN’s editorial structure and policies.• Directed editorial, design, printing and advertising activities for organization’s monthly Nonprofits & Technology newspaper.• Supervised daily news efforts for PNN Online, increasing unique visitors to PPN website by 45%.