I work closely with the leadership team and program staff to identify and capture data, and leverage technology to improve, accelerate and evaluate organizational progress toward the mission. Responsible for administering and coordinating internal and external projects related to data management, systems and implementations.

Although I consider marketing my "first" career, I am fascinated with how technology and information systems continue to transform how we do business. Unfortunately, marketing and IT don't always get along. Having a background in both functional areas helps me bridge that gap and keep projects moving in a positive direction. I am a communicator that enjoys working with diverse businesses and individuals.

As Director of Marketing and Information Technology for the YMCA of Greater Omaha, I oversaw both the marketing and IT departments. During my 11 year tenure, I was responsible for managing all aspects of promotional campaigns, web development and public relations for the multi-location, non-profit organization. I also provided project management and oversight of the Y’s technology department and decisions relating to system developments and implementations.

Owned and operated graphic design company concentrating on printed communications and Website development. Clients: University of Nebraska Medical Center; Principal Health Care of Nebraska; University of Nebraska Omaha; American Lung Association; Omaha Jazz & Blues Festival.

• Maintained marketing budget and negotiated discounts and promotions with suppliers.• Coordinated sales meetings, trade shows and product introductions targeted at large retail client base.• Created, deployed and maintained company Website.

• Created dining/activity coupon books for local and nationwide distribution.• Designed advertisements for participating clients and developed promotional material.

• Became subject matter expert on custom software applications and wrote corresponding reference guides and software documentation.• Gathered and communicated user experiences and preferences to team of in-house software developers.• Wrote copy and designed sales literature and newsletters.