At P&G's and Heineken media hub, I've been helping the team to leverage digital media penetration in brands like Gillette, Amstel, Oral-B, Devassa, Schin, Old Spice, P&G Health, and Pampers. I led the digital media execution of the Gillette ULT campaign, a reality show that aimed to bring the brand closer to the "gamer" audience. As a result, we had significant brand awareness growth in the targeted audience.I also led the digital media campaign for Super Mega, which is P&G's largest annual sales promotion. 2019 was the first year that the promotion was primarily focused on digital execution, and as a result of the strategy based on the consumer journey, we had the highest sales volume of all previous editions.Role:> Responsible for managing all the deliverables for Google Creators and influencers projects for P&G, such as Manual do Mundo for Oral-B and Pipocando for Old Spice. > The main point of contact for our client, P&G. Responsible for the digital paid media operation for Gillette, Oral-B, P&G Health, Old Spice, Pampers, and MBCI.> Immersion in clients' business: understanding their challenges, objectives, external economic environment, industries; also knowing their business model, how it is performing and what success looks like. > Managing the team’s overall workload and deliverables to ensure timelines are met and deliverables are as expected by clients;> Identifying areas of opportunity to explore ways of further supporting the clients be deepening the relationship;> Accountable for the operational success of outcomes to ensure deliverables are met on time and within budget. > Monitoring account revenue growth and taking accountability for accurate billing and forecasting to ensure the financial health of accounts;> Leading preparation for and participating in quarterly business review meetings and other client meetings.> Responsible for the structure, monitoring, and business relationship for all initiatives with the integrators.

I was invited to join Grey´s team as soon as they won Pantene's digital execution for all of Latin America. My role was to implement the digital process, ensuring that all offline execution was thought from the beginning in an integrated way with online, in addition to managing the digital production.I also led the digital and offline production of the reality show Cabelo Pantene, which integrated several platforms such as Youtube, Google Search, Facebook, Influencers, and Twitter. As a result, we had increased penetration of the brand in the younger audience. The program received an incredible reception, making consumers perceive the brand as "cool".> Manage the digital execution for Pantene in LATAM (Brazil, Argentina, Mexico, Chile, Peru, Colombia, Venezuela, Panama).> Interface with P&G regional team, based in Panama, ensuring visual and strategic equity across the region.Clients: P&G, Pantene.

At Sunset I had the challenge of managing digital execution for Pantene in Latin America. The challenge was to guarantee the brand equity respecting the country´s local flavor. We were not only translating content but creating according to the needs of each region.As a result, we increased the share of investment in paid digital media for Pantene in Latin America, leading the change of mindset from offline to digital.√ Responsible for managing and develop a team with 20 people. √ Responsible for managing projects such as websites, landing pages, banner production, films, apps, systems. Finally, all the assets needed to bring the planned results to the campaign.√ Monitor and drive efficiency across all processes, analyzing and fixing the root cause of problems. √ Evaluate and resolve complex processes improving performance against KPIs.Clients: P&G, Pantene. P&G, MBCI.

√ Account and/or product management in a fast-moving advertising agency;√ Build strong internal relationships across the team and client. Clients: P&G, Pantene. Walmart. Sodexo.

√ Manage campaigns focused on TEST Set up, QA, UI, UX, and A/B tests for digital properties (web, mobile, email). √ Lead weekly and monthly KPIs checkpoints regarding new customer acquisition and lifetime value.√ Manage growth hacking initiatives with innovative ways for our clients. Clients: Voxy, Brookfield.

√ Digital advertising project managementClients: CAIXA, SECOM, Cyrela, Kimberly Clark, Ambev, Localiza.

√ Increased social media adn digital presence (Facebook, Twitter and Youtube).Clients: SECOM, Ministério da Saúde, Ministério das Cidades.

Taught a variety of courses within the Communications Department, includingDigital Marketing, at the Undergraduate level.