Responsible for research, definition, planning, integration and development of new and updated features on B2B SaaS proprietary deep fake/generative AI ML powered avatar video generation platform, including its new UX end-to-end new site-tree and page content, new mobile web UI, and KPIs definitions and achievements, reaching, among other results :- revenue increase with 3x more paid subscribers (purchase conversion) per month- user-base growth with 4x higher average new users (signup conversion) per month- performance increase with 6x higher average user engagement per session- quality increase with 20% fewer critical incidents per month- maintaining platform usage performance within the optimum rateAccountable for initiatives such as strategy, design, functional/non-functional requirements and release plan of new features; closely partnering with CEO, Head of Marketing and Sales team to get agreement on priorities, go-to-market execution and sales enablement; customer discovery, onboarding and support; competitor analysis execution; integration with other solutions in the generative AI industry; idealizing and releasing the new company website; Google Tag Manager events implementation for a full understanding of website navigability and conversion tracking, Product Analytics using Google Analytics and internal data to determine traffic engagement, deep analysis of both website and platform performance. People Manager of global web engineering team (hiring/retaining), composed of 5 full-stack engineers, 1 QA and 1 designer, developed and implemented several different processes such as on-call engineering rotation, incident management, performance and release quality, multiple internal policies, company updates, customer success interaction and NPS survey.

Responsible for the process engineering and global team of technical consultants management, handling inbounds received by both internal and external clients, aiming for high quality, alignedservice level agreement, and above-average client satisfaction. Mainstakeholder to position the team between Client Sucess Organization andTech Organization, being the voice of the client in the Engineering and Productteams to expedite troubleshooting with an in-depth investigation, processmanagement, and client impact alignment. Additional key achievements while in this role: idealization and execution of proactive investigation processes for key clients, partnering with Product and UX team for improvements on MediaMath Platforms focused on leveraging user autonomy for operations and troubleshooting; working closely to Client Services and Trading to provide exceptional support to some of key clients (both Agencies and Brands), helping them to achieve their committed results and bouncing back their confidence on the service provided; working closely to C level stakeholders to develop an upgraded service to a new joint venture in Japan (MediaMath and D.A.Consortium Japan); advocating and implementing a new initiative focused in tier 1 support partnered with an offshore company - determining both content, process, success metrics and initiating a new structure with 8 contractors doing 24x7 ongoing investigation focusing in reducing response time; advocating and implementing two internal programs focused on individual growth - a people management workshop to prepare potential candidates for that position within the team and also a cross-department program focused on leveraging skills and career growth. Leading global accounts tiering project, determining thresholds and new support service offerings for different client tiers, having a 50% service quality improvement and bringing resolution time for critical incidents affecting Tier 1 clients to lower than 24 hours.

Responsible for managing 3 region-based teams: LATAM (Sao Paulo), APAC (Sydney and Singapore) and EMEA (London and Berlin) and support all technical inbounds received by internal and external clients from those regions. Key stakeholder on the merger of Platform Support and Engineering Support team in June 2020, resulting in addition of responsibilities like in-depth investigation, strong collaboration with Engineering, Product and Product Marketing teams and on-call schedule on weekends, resulting in a decrease in resolution time and number of escalations. Developed a detailed gamification-inspired framework to be used to my direct reports ir order to leverage transparency on the company's quarterly review process. As part of the Client Success Organization, managed to keep the team stimulated and focused on provide an even more assertive support during the pandemic, recognized by clients feedbacks, and closely collaborating with Sales, Client Services and Trading teams, indirectly resulting in an impressive YoY revenue growth on Q3 2020.

Key player in the merge of Ad Operations and T1 Support teams, resulting in the new MediaMath Support team. Keeping LATAM team stimulated, challenged and determined. Providing additional daily support to EMEA team to handle the growth in demand received in that region until managing officially the team and moving to the UK in May 2018 - the second largest company regional revenue. Guiding a highly-experienced support team across company’s many different products, offerings and integrations. Leading LATAM team to be the first MediaMath Support regional one capable of meeting the new SLA standards – both response time and follow-up - followed by EMEA team 3 months after the management takeover. Leading projects capable of impact not only MediaMath global team but the company as a whole: a customer success guideline & philosophy and a new on-boarding training scheme based on a journey through digital advertisement under an advertiser point of view.

First MediaMath Ad Operations team member based overseas focused on US campaign troubleshooting demand remotely – additionally trafficking. The main player on MediaMath LATAM Ad Operations team growth (4 people in total), responsible by interviewing, hiring and training thus achieving a recognized high standard of service in this region. Narrowing the relationship with different teams providing a trustful environment, successfully meeting the company’s and team’s high expectations. Acting as the dedicated technical resource for 3 of LATAM top key clients – leading technical communication and integrations. Also, acting as a fallback of other client’s dedicated resources.

Leading a highly experienced Engineering team and working directly with the company´s CEO, COO and CTO, responsible for the maintenance and new features of all solutions – including a fresh new DMP, ad server for advertisers, tag manager and operations workflow and automation - filling the roles of both product and project manager, meeting the company's high expectations and others involved in the project, apart from being the central point of contact for the implementation process with the client. Acting as Predicta’s Board Leader and strong acting on new partnerships.

Leading two different software development teams (eleven people in total) and working directly with the company´s CTO, responsible for the maintenance and new features of four platforms - behavioral targeting, ad server for publisher and operations workflow and automation. Main leading of company´s first real-time bidding / ad exchange scenario’s product - filling the roles of both product and project manager, meeting the high expectations of sponsors and others involved in the project, apart from being the central point of contact for the implementation process with the client. Also main leading of a new integration between internal systems and customer platform, syncing schedules and deliverables with customer’s project leader.Responsible for building from idealization to launch an online marketplace for offline newspaper ad placement, to simplify the buying process for agencies and brands and have in one single place the capability to check main publishers' available inventory and book it directly on the platform.

Specification of Ad Server’s new features, release notes and Project management, including Maestro AD third-party Ad Server’s new version and e-commerce and overlap modules launch.Internal and external client service, third-party tags certification, troubleshooting execution, expectation management, products presentation and advanced training of other teams in the company, working together with sales and operation teams.Responsible for the development team and their tasks and for the interface with clients/other teams in the absence of the manager.

Responsible for the start and development of Technical Support Area and its team coordination, also internal and external client service, pattern identification and definition of operating procedures, troubleshoot execution, expectation management, products presentation and advanced training of other teams in the company. The main demands were the ones related to Maestro AD third-party ad server, business intelligence tools and web analytics, working together with development, operation and sales teams.

Java developer allocated to develop proprietary ad tech platforms as of web analytics (Atmosphere), ad servers (Maestro for Advertisers and Maestro for Publishers) and business intelligence system modules.

Developed Universidade Federal do Rio de Janeiro’s (SIGA Project) academic management system modules.