Alec Smith Email & Phone Number

London, England, United Kingdom

As a Software Engineer at AdLib, I spearhead the enhancement and upkeep of our user platform. My role encompasses a wide array of responsibilities spanning API, Backend, Frontend, UX, and workflow management. I'm actively involved in creating queues, scheduling commands, maintaining testing protocols, and modernizing our codebase. Additionally, I play a pivotal role in implementing standardizations and exercising decision-making authority over critical aspects of platform and code structure.Since joining AdLib, my primary focus has been on driving the modernization and enhancement initiatives aimed at improving both performance and aesthetics of the platform.

London, United Kingdom

As a Tech Lead, I have successfully taken the lead on multiple projects, driving their success through effective solution design, providing accurate estimations of Level of Effort (LOE), and leading a team of engineers to ensure timely project delivery. I take responsibility for conducting thorough code reviews, ensuring code quality and adherence to best practices. Additionally, I actively contribute to sprint planning sessions, offering valuable insights throughout the project lifecycle. My role as a Tech Lead encompasses the coordination of project activities, mentoring team members, and consistently meeting project deadlines.

London, United Kingdom

As part of my role, I undertook the integration of a solution that seamlessly integrated walled garden advertising platforms into our Mediamath product. This proved to be a particularly challenging endeavor due to the need to cover multiple platforms. I took specific responsibility for the procurement, processing, and delivery of creative media and data, which played a crucial role in the project's success. This extensive undertaking involved the active participation of both the engineering and product departments.Additionally, I contributed to the development of deals that reconciled pricing between SSPs and Mediamath. This project had a significant impact on reducing lost revenue. It was during this project that I was introduced to AWS and Serverless technologies. I actively participated in designing and creating a solution architecture that utilised Circle CI and Docker for seamless deployment and testing processes.During this period, I underwent an internal transition to a different department that had a strong focus on delivering client-centric solutions. Drawing upon the skill set I had developed in my previous projects, I was able to bring immediate value to the team. Recognizing the potential of these skills within the TechSol stack, my initial project involved creating a cost-effective, scalable, and efficient platform for one-off cron jobs. These jobs performed time and cost-saving operations for both clients and internal teams, and I successfully delivered this solution within a fast-paced development environment.

As a Full Stack Developer, I played a key role in frontend development using Compass, an internal JavaScript component library, along with MySQL and PHP. Taking ownership of an important project, I created an SDK for PHP that facilitated the product API's response in JSON format, replacing the existing XML format. Additionally, I worked on various applications that were not originally available to clients, enabling them to unlock spend on our platform. Throughout these endeavours, I collaborated closely with teams both in New York and the London office, ensuring effective cross-functional communication and seamless project execution.

Consulted, designed and developed website new builds, upgrades and maintenance.Achievements:Developed a client marketing and lead generation framework, increased data integrity and reduced build lead time.Introduced reproducible virtual machine development environments into the development process, using Virtual Box, Vagrant, Puppet, and the puphpet web service.Successfully met and managed tight deadlines of multiple projects from the different sectors of the Progressive Digital Media Group.Integrated Webex Webinar Client with the current system using the Webex XML API.Recruited, trained and mentored an intern junior developer who shares the heavy work load.Responsibilities:Developed client marketing and lead generation sites.Support existing sites and applications.Support and manage junior developers.Consult, design and develop new web based implementations.

Assisted the IT Manager in all aspects of IT infrastructure including website development, network management and user support.Achievements:Redesigned and rewrote the company’s secure website portal in ASP.NET and C# used by clients and introducers to manage data and review confidential information. Restructured and rebranded the sister company’s website in HTML, CSS, JavaScript, PHP to advertise services and attract new customers. Optimised search engine results, achieving top results on industry key words.Assisted with the migration of the company domain from a Windows Server 2003 environment to a dual-server VMWare-based Windows Server 2008 environment.Set up an IT Outsourcing business. Designed and developed the business site; wrote site content, created graphics; carried out market research; devised marketing plans to attract new clients; and sourced a small group of graphic designers. Completed two projects through the business; a 5 page brochure site, and an online children’s clothing retail site.Learnt Adobe Photoshop CS6 and GIMP 2 for image alteration and graphic design.Transferred all IT services to a new office. Managed the installation of an ISDN2 telephone system and leased line, and temporarily relocated servers to a co-location facility.Responsibilities:Server administration including management of server backups.Provided end-user support, problem solving and system training.Created a variety of websites and software programmes to assist all aspects of the business, using technologies such as MSSQL, ASP.Net, C#, MySQL, PHP, HTML, and CSS.

Alec replaced the existing outsourced function, to provide a comprehensive IT service across all hotels and offices within the group.Achievements:Co-ordinated the implementation of the new hotel web based booking system.Project managed the installation of the telephone system, network and PCs for the newly built central reservations office, including all associated power, voice and data points.Upgraded all hotel PCs, established and maintained secure and efficient office LANs and introduced guest WLANs.Learnt to programme the POS software for pricing and seasonal changes.Responsibilities:Responded to support requests and independently identified areas within the IT Infrastructure that required improvement and development, researching and implementing solutions.Provided reports to the hotel directors on the quality of existing IT systems, areas of concern and proposed solutions.Prioritised time across each hotel to ensure that the IT service ran smoothly and efficiently.