Jackey Lau Email & Phone Number

New Zealand

Auckland, New Zealand

Primary Responsibilities:• Defines strategy and roadmap for the domain to help Spark adopt digital experience and journey Optimisation at scale.• Responsible for craft, process, tools, frameworks, and standards required for three chapters.• Champion the use of Marketing Technologies such as Adobe Analytics, Adobe Target, Adobe Launch, Tealium, Glassbox, SessionCam, ObservePoint and Audience Manager to ensure maximum business value from capability investments.• Acting as a coach, mentor and servant leader to the senior chapter leads to continuously improving the wider team's craft, performance, culture, and growth. • Build a team culture that thrives on collaboration, skills development, knowledge sharing, and continuous improvement.• Responsible for data tracking and digital data layer solution design and working with enablement tribes to ensure data tracking is implemented for all digital journeys.• Define performance measurement framework for customer journeys across multiple touchpoints, including digital and in-person.• Responsible for defining an assessment framework and executable plan to continuously improve and measure Spark's Optimisation maturity level and the company's adoption score for Adobe Analytics and Target.• Provide ongoing Optimisation recommendations to help Tribes and Squads deliver on key metrics and KPIs through continuous onsite and in-app testing and personalisation.• Use data insights to shape and manage the Optimisation backlog to drive an uplift across digital channels.• Democratise Optimisation by building an experimentation culture and providing effective training to the chapters and other Spark teams on experience Optimisation tools, CRO best practices & techniques, and adopt advanced Personalisation capabilities at scale.

Auckland, New Zealand

Senior solution consultant for external client work. Manager of the digital optimisation practice. Responsible for the craft development of the internal team in tag management, digital analytics, experience optimisation, and customer data platform.

Auckland, New Zealand

Lead online delivery architect in the Spark solution design team. Responsible for next generation capabilities within the online domain (e.g. Mobile Applications, eCommerce, digital marketing and others).Primary responsibilities:• Responsible for solution design and delivery of all major online initiatives related to Mobile self-service and eCommerce.• Provide assessments of technology options and overall guiding of solutions that meet the business’s needs and ongoing TCO requirements.• Produce high level architecture and design documents at appropriate points within the project lifecycle. • Provide input to the business planning activity to ensure required technology initiatives are captured, justified and budget is provisioned for their execution.• Review, validate and approve stakeholder and vendor outputs for projects to ensure deliverables meet business requirements and quality standards with the intended outcome aligned with domain roadmap.Key achievements: • Delivery of online transformation initiative replacing legacy online ecosystems with next generation digital capabilities using Adobe Experience Manager, Adobe Marketing Cloud and SAP hybris.• Delivery of Spark loyalty solution (Spark Thanks) as part of company rebrand.• Delivery of a fully automated eCommerce solution integrated with backend business support systems for all online mobile orders.• Delivery of next generation mobile self-service application solution integrated with Adobe marketing cloud.

Auckland, New Zealand

Lead online architect in the Vodafone IT architecture and standards team, working on all stages of a project from concept through to production. Responsible for all platforms and applications within the online domain from solution architecture and design perspectives. (e.g. Corporate Website, eCare Portal, Mobile Applications, eCommerce, On-Site Search and others)Primary responsibilities: • Define and maintain a 1-2 year technology roadmap for the online domain. • Work with enterprise architects to understand and define a 3-5 year technology roadmaps. • Capacity and lifecycle management.• Establish and maintain relationships and communication channels with key stakeholders both internal and external to Vodafone.• Initiate projects within the enterprise programme by preparing concept papers, business cases and capital expenditure approvals in accordance with the internal governance process.• Provide consultancy services to other Vodafone teams including Service, Marketing, Network, Operations, Development and other business units, as well as external groups such as partners, suppliers.

Auckland, New Zealand

Lead online systems integrator in the Vodafone IT operations team.Primary responsibilities: • Integrate new online systems and services. • Specifying non-functional requirements and ensuring that they are met.• Transitioning services to a fully production ready and supported state including writing support documentation and running training sessions.• Provide mentoring and support to other members of the team.

Auckland, New Zealand

Online systems support engineer in the Vodafone IT operations team.Primary responsibilities:• Managing 50+ application servers hosting 20+ different web applications over a vast range of technologies within the online domain.