Jackie Byrd Email and Phone Number

Proven skills and extensive experience in a wide range of marketing, advertising, media and media-related activities including:--Media research and analysis leading to development of targeted, results-driven media buys for clients involved in a variety of business activities. Experience in television, radio, print and digital media in both corporate departments and advertising agencies, with research and buying experience in over 70 percent of the DMAs in the country. Thorough knowledge of the media landscape in the Carolinas.--Demonstrated ability to be a consistent revenue producer handling direct sales and multi-platform advertising programs for print and broadcast outlets. A self-directed sales professional adept at building and maintaining productive client relationships based on superior customer service.--Supported a top-performing real estate agent in Florida on marketing and advertising objectives in upscale markets. Developed content and layout for website and worked directly with an industry leading solution provider on Real Estate Web Design and MIS Integration. Developed content for Realtor® listings on single property websites, as well as residential content for MLS listings. Placed ads in newspapers and magazines for property listings, and also to build brand for the Realtor®. Coordinated high-level invitation-only open house events. --Work directly with political campaigns and consultants to create effective media programs based on targeted, efficient buys. Experience includes working with congressional, presidential and issue campaigns on a local, regional and national basis. Demonstrated ability to operate within a fast-paced environment.