Jackie Post Email & Phone Number

Irvine, Ca

• Agency partner who serves on executive team to oversee media operations for all domestic accounts • Provides strategic direction for development, execution and management of traditional, digital and mobile cross-platform campaigns• Directs performance tracking and engagement of Exacta’s proprietary technologies and has contributed to the functional design of agency tools that consistently and closely assess campaign analytics• Ensures overall campaign success and optimal client experience by way of strategic direction and development, supporting an adaptive and customized media planning approach, leveraging strong, wide-spanning media contacts, and giving central focus to campaign success and client objectives• Plays a key role in pitching and securing traditional, digital and mobile accounts and largely contributes to revenue growth

Irvine, Ca

• Managed a team of Media Coordinators and Media Buyers • Supervised the development and execution of Direct Response marketing plans • Developed creative media ideas and strategic solutions for client marketing and advertising objectives • Managed ongoing performance and efficiencies of campaigns and marketing plans that included Television, Radio and Out-of-Home Advertising for direct response clients • Responsible for reporting campaign performance to clients using various metrics and methodologies • Worked closely with Account Services to forecast annual budgets and goals

Irvine, Ca

• Responsible for training and supervision of Media Coordinators• Oversaw day-to-day operations of Media Department • Planned and purchased Direct Response Television, Radio and Out-of-Home advertising • Developed proposals based on market segments, client expectations and campaign goals• Worked closely with Media Director and VP of Account Services to report and develop new media niches for problem markets• Managed performance of each market

Irvine, Ca

• Planned, negotiated, purchased, and maintained strategic media buys using Spot Television, Radio and Out-of-Home advertising in multiple markets, including those in top 10 DMA's• Developed advertising campaigns by researching demographics, competitive markets, and various channels such as print, broadcast, and interactive media• Responsible for approving station and client billing• Analyzed, implemented and monitored traffic• Researched and analyzed market segmentation, customer profiling, and demographics• Tracked and performed in-depth analysis on all media campaigns • Developed and managed strong working relationships with media representatives

Carlsbad, Ca

• Media buying, placement, and market research• Creation, development, and production of advertisements for television, radio, Yellow Pages, and print• Successfully executed multiple national advertising campaigns for Regional Offices• Co-authored monthly newsletter• Planned and implemented variety of employee recognition and incentive programs• Coordination and execution of National Sales Conference• Creation and production of marketing materials and promotional items

San Diego, Ca

• Produced detailed news clipping reports for clients • Media demographic and rate research• Implemented marketing communications project by distributing news releases to media• Communicated with editors, reporters, and advertising representatives