Jackie Kelliher Email & Phone Number

Sunnyvale, Ca, Us

Part of the Integrated Brand media marketing team, providing thought leadership on paid media strategies -sharing best practices and delivering innovative marketing solutions to drive LinkedIn’s business globally. Collaborating with Brand and Communications marketing partners and driving all paid media programmes for the Brand teams in EMEA.

Leopardstown, Dublin 18, Ie

Responsible for insight led, multi channel communications strategy that deliver both on brand and commercial goals and ensure continuous cycle of improvement. Manage all aspects of advertising campaigns ensuring fully integrated campaigns - both offline and online (through e-mail, PPC, always on DR & social media strategy)Digital marketing strategy: A key element is to ensure an holistic approach to campaign planning. Managing delivery and strategy including key aspects: SEO, PPC, display, e-mail and integrated social media.Agency management: Responsible for multiple agencies to ensure best return on investment and quality of output. Manage research, media, creative, digital and PR agencies. Led tender process for new creative agency (digital and traditional creative) and developed new brand positioning for SSE Airtricity - multi-channel launch in October 2018, This is Generation Green - winner of All Ireland Marketing Awards 2019 best Integrated Marketing Campaign. Responsible for managing significant annual media budget (online and offline) and communications strategy, supporting the development of the brand and the delivery marketing communications objectives and campaigns across all areas of the business.Manage research and insights – Brand insights, Segmentations studies, proposition development and cascading findings and developing and influencing recommendations. Budget Management: control of phasing multi-million marketing budget; ensure efficient use of budgets in order to achieve cost savings and maximize ROI. Ensure agency and supplier efficiencies through all Marketing activity. Leadership - Provide direction and leadership. Create a positive team climate and ensure regular cross functional team work. Extensive Senior stakeholder management.

Kilkenny, Ie

• Develop and implement the overall Marketing Communications Strategy. • Develop marketing plans (including 2016 Strategy) for Vhi that support the company objectives. • Manage and maximise the effective use of substantial marketing budget.• Manage external agencies – research, creative, media and digital. • Manage the research and insights function in VHI – interpreting insights and cascading findings and recommendations to relevant stakeholders.

Reading, Berkshire, Gb

Responsibilities included.Strategic Planning & Positioning: Led the strategy and insight plan to reposition Three’s new vision post-acquisition of O2. A four phased approach led to the new brand positioning for Three. Rolled out the new positioning to the business and used inform all strategic briefs e.g. rebranding of all assets such as 3Arena campaign, Priority music etc. ATL & BTL Campaign Management: Responsible for the development of the positioning and communications strategy for consumer segments. -Manage Campaign KPI’s and ensure continued cycle of improvement: Champion campaign proposals at the highest level, ensuring team follows up with insightful campaign results and communicate campaign outcome to all relevant parties. Ensure campaigns are delivered through the line, on budget and on deadline, deliver against all campaign and financial KPI’s-Sponsorship Communications Management: Delivered all Three sponsorship communications and branding since 2009. -Brand Health: Delivered insights and developed successful strategies.-Budget Management: control of multi-million marketing budget.-Agency Management: management of multiple agency partners in delivery of best in class integrated advertising campaigns. Campaign creative is executed across media, PR, digital, retail and ATL. Close monitoring and management of agencies ensured outputs were aligned with Three commercial and brand health objectives.-Team Management: Recruit, provide direction and leadership, set goals and objectives for highly effective brand managers. Created a positive team climate and ensure regular feedback and development plans. - PR & Event Management: Managed the 3Arena launch campaign, including through the line Communications plan supported by PR & Event Management. -Digital marketing strategy & planning: Experienced digital campaign delivery covering all key aspects on line: SEO, PPC, display, e-mail and integrated social media.

Dublin , County Dublin, Ie

Dublin , County Dublin, Ie

Supported Three through customer insights from multiple research and strategic studies to ensure that Three delivered an excellent Customer Experience. Responsible for tracking Three Brand Awareness and Health Studies as well as evaluating success of Three and competitor advertising. Ensure findings were used to inform Marketing Communications strategy. Managed relationships with external agencies – both research and advertising.

4, Ie

Managed the core Personal Lending Business product lines. Developed and delivered new customer propositions and enhanced existing products and services. Implemented Loans Marketing Plan, including product review, competitive landscape, communications and sales strategy. Travelling from June 2006 – Jan 2007

Madrid, Es

Ba, English & Geography

Postgrad Diploma, Marketing

Digital Marketing Diploma

Esomar Accredited Certificate, Principles Of Marketing Research