Jackie Vowell Email & Phone Number

San Francisco, California, Us

I was originally hired to develop and execute a new event series with MuleSoft before the division merged with Salesforce’s Strategic Events team. Currently, I’m focused on optimizing employee engagement and operations across Salesforce’s customer-facing events.

Provide freelance event and project management services, ranging from developing event strategies to project management and execution.

Pleasanton, Ca, Us

I was initially hired to manage vendor partner relationships to ensure the right eco-system of partners, however, I quickly transitioned to being the resident virtual event expert when it became obvious the event industry was changing. I created a contingency plan for our spring 2020 live events and then pivoted them quickly to virtual. I worked across various internal teams globally, as well as multiple technology partners and agencies to plan and execute 2 multi-day customer conferences in 8 weeks.

Seattle, Wa, Us

I oversaw overall design and logistics for AWS Summit events in U.S. LATAM and Canada ranging from 3,000 to 13,000 attendees.▸PROGRAM EXPANSION◂Expanded Americas Summits from four summits in 2017 (San Francisco, Chicago, New York City, Sao Paulo) to eight in 2018 (added Mexico City, Toronto, Atlanta, Anaheim). ▸ATTENDEE EXPERIENCE◂I have worked to ideate, develop and execute innovative event concepts that enhance participants experience. In 2018 I introduced a “Silent Disco” format to breakout sessions at AWS San Francisco - six simultaneous sessions in one room with 4,000 attendees! It was so well received that the concept was implemented across all AWS summits in the Americas and other marquee AWS events.Additionally, after noticing that 30% of participants were coming from out of state for to attend free one-day events, I introduced a room block to AWS Summit attendees, which has already led to more than double the commission to date. ▸BUDETARY FORESIGHT◂Because of my sheer obsession with numbers, I have also worked to create a forecasting model for projected registration and attendance based on historic data and current trends, which estimates budgeting and execution needs within 5% accuracy.

Seattle, Wa, Us

I partnered with the AWS sales and product marketing teams on overall development for North American field marketing events. Oversaw all logistics, event execution and strategic effectiveness reporting.▸PROGRAM EXPANSIONWe successfully increased number of 2018 events by 33% and significantly reduced overall spend while remaining customer obsessed and meeting overall event goals and objectives.I spearheaded the launch event for AWS Canada region and subsequent major events in Canada.▸ROLE DEVELOPMENTI worked to formalize the Field Marketing Event Manager role, which centralized all U.S. field marketing events. Throughout my tenure, I worked to implement operational best practices still used by the team today.

Emeryville, Ca, Us

I was the day-to-day contact and account manager for the consultancy’s flagship client, CSC (now DXC), managing the entire event life cycle for events ranging from executive dinners for 10 to global sales conferences for 5,000. ▸CLIENT WINS◂Throughout my tenure managing CSC sales and tech conferences, I partnered with the company as events grew from 500 attendees each in 2009 to more than 5,000 each in 2015 and built procedures that allowed for last minute growth. I also ensured the accuracy and accountability of event budgets ranging from $10,000 to $8.5M. Consistently under budget, reducing expenses while maintaining event quality. ▸AGENCY DEVELOPMENT◂I partnered with leadership to created/revised Event Management template documents and procedures used by the Event Management team and mentored onboarding employees, ensuring agency methodology remained consistent across the organization.I also developed a clear forecasting model that accurately demonstrated booking trends to prevent loss of room blocks for all clients. ▸CLIENT SERVICES◂Throughout my tenure, I shifted the agency toward a digital communications model, which improved processes and reduced materials cost. In an effort to enhance client services, I implemented a concierge-style service for VIPs and special guests, scaling on-site staffing to fit individual needs and ensuring an elite-level of customer service.

San Francisco, California, Us

I managed all small groups bookings and events with 10 – 25 sleeping rooms per night and was the sole point of contact for my book of client. Continuing my work with MLB teams, I ensured an unprecedented 100% contract renewal rate YOY.

San Francisco, California, Us

I oversaw servicing of major corporate accounts for this luxury San Francisco Hotel. I was the primary point of contact for custom event clients and VIP hotel guests and managed event details, room blocks, budgets, and overall guest service whilst maximizing hotel profits. In this role, I was assigned to all 10 MLB teams that used the hotel during away games. As the primary contact for team management and players, I coordinated rooms and ensured each room was stocked based individual needs.

San Francisco, California, Us

I managed PARC 55 Hotel front office OS change during the change over from Marriott to an independent hotel.

San Francisco, California, Us