Jackie Nadel Email & Phone Number

New York, Ny, Us

- Designed content for various incentive experiments encouraging users to sign up for Robinhood's subscription product, Gold- My resume contains more details on this role.

New York, New York, United States

- Wrote microcopy for various B2B and B2C products, including Valley's online banking, account opening, and mobile apps - Designed content for the org's first walkthrough experience for small business clients, which allowed users to access key features 64% percent faster than users who hadn’t seen the walkthrough - Developed an effective messaging strategy for an upgrade project requiring the bank to shut down over a holiday weekend, which contributed to a faster than expected reduction… Show more - Wrote microcopy for various B2B and B2C products, including Valley's online banking, account opening, and mobile apps - Designed content for the org's first walkthrough experience for small business clients, which allowed users to access key features 64% percent faster than users who hadn’t seen the walkthrough - Developed an effective messaging strategy for an upgrade project requiring the bank to shut down over a holiday weekend, which contributed to a faster than expected reduction in temporary call center staff- Created the bank’s first UX writing style guide, which was incorporated into the UX design system Show less

Remote

- Implemented content library in Ditto to ensure consistency in platform-wide UX copy,determining the information architecture, and cataloging over 300 individual text strings- Drove cohesive brand voice via B2B and B2C user flows by collaborating with UXresearch, design, and product to implement new features- Pitched and designed A/B tests to help improve both the user experience andconversion rates in the marketing funnel- Improved user- and cross-departmental empathy… Show more - Implemented content library in Ditto to ensure consistency in platform-wide UX copy,determining the information architecture, and cataloging over 300 individual text strings- Drove cohesive brand voice via B2B and B2C user flows by collaborating with UXresearch, design, and product to implement new features- Pitched and designed A/B tests to help improve both the user experience andconversion rates in the marketing funnel- Improved user- and cross-departmental empathy across the organization by leadinginternal design-thinking workshops Show less

New York, New York, United States

- Brought in $3M+ annually by developing a dozen branded microsites, serving as UX writer,researcher, and project manager- Drove leads by writing and editing marketing copy for various channels including casestudies, microsites, product sheets, sales decks, video scripts, and blog posts- Developed franchisee marketing content strategy for several brands including AnytimeFitness, Kubota, Subaru, and Taco Bell- Achieved 67% success rate for nominations and wins across 30+… Show more - Brought in $3M+ annually by developing a dozen branded microsites, serving as UX writer,researcher, and project manager- Drove leads by writing and editing marketing copy for various channels including casestudies, microsites, product sheets, sales decks, video scripts, and blog posts- Developed franchisee marketing content strategy for several brands including AnytimeFitness, Kubota, Subaru, and Taco Bell- Achieved 67% success rate for nominations and wins across 30+ industry awardsubmissions as a writer and creative director- Ensured consistency throughout marketing copy by developing and maintaining styleguide for voice, tone, and grammar Show less

New York, Ny

- Wrote or edited marketing pieces including case studies, white papers, POVs, e-books, microsites, product sheets, sales decks, video scripts and blog posts- Managed a sales collateral program that assisted in gaining over $1MM in incremental revenue- Collaborated with design team to produce marketing collateral

New York, Ny

- Virtually managed a team of 8 direct reports, supervising all digital media buying for Northeast and North Central regions, representing $9MM worth of campaigns per quarter- Motivated direct reports to reach 90%+ of campaign performance goals each quarter - Steered department initiatives - testing and reporting on new optimization algorithms, developing best practice documentation and vetting sites for private marketplace deals- Collaborated with regional head of sales to develop… Show more - Virtually managed a team of 8 direct reports, supervising all digital media buying for Northeast and North Central regions, representing $9MM worth of campaigns per quarter- Motivated direct reports to reach 90%+ of campaign performance goals each quarter - Steered department initiatives - testing and reporting on new optimization algorithms, developing best practice documentation and vetting sites for private marketplace deals- Collaborated with regional head of sales to develop client reporting and insights and attend client presentations- Served as a key contact point for vendor relationships Show less

New York, Ny

- Managed 100+ programmatic display campaigns daily with a total worth of $1.5 MM per quarter- Hit internal performance goals 14 out of 14 months since inception of performance program- Negotiated rates with vendors to reduce media buying costs and increase company profits- Tested and analyzed new vendors and technologies, reporting on results to Media and Sales teams- Conducted research utilizing various tools to create individualized media plans for clients

Greater New York City Area

- Managed several search and display campaigns both individually and as a team to generate $40MM+ in revenue yearly- Oversaw 70+ monthly email marketing campaigns including creative, production, testing, tracking, deployment and reporting to generate $500K+ in revenue yearly- Executed multivariate tests which improved campaign conversion rates as much as 15%

New York, Ny

- Planned all marketing events, including national & regional tradeshows, and company sales & training seminars by managing action plans, timelines, budgets and resources- Managed all email marketing campaigns from design to deployment; including reports and analysis- Coordinated advertisement & collateral production; led weekly meetings between management & creative team - Hired and supervised interns

New York, Ny

- Managed various marketing campaigns across print, SEM and email- Coordinated trade show logistics, and planned marketing events such as roundtable dinners