Jackie Ou Email & Phone Number

Shanghai, China

Shanghai, China

Shanghai, China

1st rotation: Marketing Manager of MG & Beauty• Managed overall go-to-market strategy, planned and executed e-commerce campaigns with TMall & JD to drive online and offline sell-out• Developed short-and-long-term category portfolio strategy based on a solid understanding of the market trend and consumer needs; executed through pricing simulation, channel priority etc. 2nd rotation: TikTok E-commerce• Co-established new TikTok e-commerce channel and continued to optimize livestreaming and sales performance

Shanghai, China

Shanghai City, China

• Structured market analysis for clients and gathered consumer insights through organizing focus groups, social listening etc. to predict the future development of the market• Responsible for the overall SEO marketing functions, including optimizing the search results and improving the ranking of the company

Cambridge, Ma

• Made social and event marketing strategies for movie studios including Warner Bros., Lionsgate, Paramount, Netflix etc. to promote their projects against competitors• Conducted researches based on demographics and media consumption habits to compile lists of Word of Mouth groups for exclusive film screenings

Shanghai City, China

• Operated two social media platforms including Weibo and Zhihu (Chinese’s Twitter and Quora), and developed content marketing plans on a weekly and monthly basis• Monitored and analyzed platform data to prepare the weekly social reports presenting growth of channels• Gained 100k+ active followers and increased engagement by 110% on both platforms over three months

Boston

• Started up a food blog for Asian communities in Boston and generated social content for those who are passionate about authentic food and life experience• Developed efficient marketing strategies and achieved strong social presence across multiple platforms including Instagram, WeChat, and Weibo with a total of 50k followers• Consulted business development plans with over 20+ local businesses and secured advertising contracts with a total value of $10k+

London, United Kingdom

Shanghai City, China

• Prepared weekly media reports detailing all media impressions of the customers and presented to clientswith visible data• Conducted researches on the media consumption habits of targeted audience independently

Shanghai

Responsible for daily e-mail correspondence;Write print advertising on newspaper for clients, such as local restaurants;Prepare media kits for customers.

Master'S Degree, Integrated Marketing Communications

Bachelor Of Science - Bs, Public Relations, Cum Laude

Activities and Societies: Amber in BUTV10, PRSSA

Minor, Business Administration And Management, General