Daxue Consulting

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Daxue Consulting is a market research and strategy consulting firm focusing on the Chinese market. Through our four pillars of market research, marketing strategy, management consulting, and branding, we guide businesses to holistic growth in China and beyond. Contact us at dx@daxueconsulting.com for China market research, consumer research, branding, brand naming, and crafting your China market strategy. Or visit our website (daxueconsulting.com) to know more about our methodologies and how we can support your development in China. Our international vision and identity along with our strong roots in the Chinese market allows our team to better your needs and ambition and to provide the best service adapted to your Chinese environment. What are our strengths? 1. Our research and consulting methodologies are efficient and results-oriented. We tailor our research designs to your objectives in China and your resources. 2. Our team includes international and local project managers with years of experience in the Chinese market and perfect understanding of your stakes as an international brand. 3. We use unique data-collection methods, especially using innovative tech-solutions (Eye-tracking, mobile APP for store-checks, digital solutions for quantitative surveys). 4. We have served some of the largest international companies in various sectors including telecommunication, automotive, food & beverage, education, healthcare, sport, clothing. In the same time, our teams work on a daily basis with SMEs and start-ups to support China’s business development. With more than twenty project managers based in Beijing, Shanghai and Hong Kong, we manage every step of about 100 consulting and research projects annually.
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Viral success, ethical controversy: Dissecting Shein’s marketing strategy - Daxue Consulting

Viral success, ethical controversy: Dissecting Shein’s marketing strategy Daxue Consulting

China's EV market: The rise of a global bellwether - Daxue Consulting

China's EV market: The rise of a global bellwether Daxue Consulting

China’s spirits market: strong demand for imported spirits - Daxue Consulting

China’s spirits market: strong demand for imported spirits Daxue Consulting

Lego in China: Conquering the toy market one block at a time - Daxue Consulting

Lego in China: Conquering the toy market one block at a time Daxue Consulting

POP MART in China: How it became a brand that pops to mind - Daxue Consulting

POP MART in China: How it became a brand that pops to mind Daxue Consulting

Nike in China: A sportswear giant’s journey back to the top - Daxue Consulting

Nike in China: A sportswear giant’s journey back to the top Daxue Consulting

China’s semiconductor industry: A bumpy way to self-sufficiency - Daxue Consulting

China’s semiconductor industry: A bumpy way to self-sufficiency Daxue Consulting

Tesla in China: Dominating the EV market with 0 budget - Daxue Consulting

Tesla in China: Dominating the EV market with 0 budget Daxue Consulting

Sustainability in China: Green growth, policy shifts & impact in 2025 - Daxue Consulting

Sustainability in China: Green growth, policy shifts & impact in 2025 Daxue Consulting

Chinese Counterfeit Products Dominate the World's Fakes Industry - Daxue Consulting

Chinese Counterfeit Products Dominate the World's Fakes Industry Daxue Consulting

Despite lingering stigma, the male beauty market in China remains resilient - Daxue Consulting

Despite lingering stigma, the male beauty market in China remains resilient Daxue Consulting

How the zoo and aquarium industry in China is overcoming monotony - Daxue Consulting

How the zoo and aquarium industry in China is overcoming monotony Daxue Consulting

Costco's winning strategy in China: Less variety, more value - Daxue Consulting

Costco's winning strategy in China: Less variety, more value Daxue Consulting

Living and exercising with style in the sportswear market in China - Daxue Consulting

Living and exercising with style in the sportswear market in China Daxue Consulting

In the healthy snacks market in China, are snacks replacing real meals? - Daxue Consulting

In the healthy snacks market in China, are snacks replacing real meals? Daxue Consulting

An in-depth look at China’s consumer electronics market - Daxue Consulting

An in-depth look at China’s consumer electronics market Daxue Consulting

The ice cream market in China: Healthier, cheaper, and aesthetically pleasing - Daxue Consulting

The ice cream market in China: Healthier, cheaper, and aesthetically pleasing Daxue Consulting

Dewu in China: How Gen-Z is redefining social commerce - Daxue Consulting

Dewu in China: How Gen-Z is redefining social commerce Daxue Consulting

Soft toy, hard day: Jellycat in China brings emotional comfort to young professionals - Daxue Consulting

Soft toy, hard day: Jellycat in China brings emotional comfort to young professionals Daxue Consulting

China’s local fast-food industry: The next battleground for foreign and local brands in lower-tier cities - Daxue Consulting

China’s local fast-food industry: The next battleground for foreign and local brands in lower-tier cities Daxue Consulting

Foreign flavor, local twist: How the chocolate market in China is evolving - Daxue Consulting

Foreign flavor, local twist: How the chocolate market in China is evolving Daxue Consulting

Building a pop-up store in China that leaves a lasting impression - Daxue Consulting

Building a pop-up store in China that leaves a lasting impression Daxue Consulting

China’s pet food market: The engine behind China’s pet economy - Daxue Consulting

China’s pet food market: The engine behind China’s pet economy Daxue Consulting

How Chinese consumers and TikTok refugees are shaping Little Red Book in China (RedNote) - Daxue Consulting

How Chinese consumers and TikTok refugees are shaping Little Red Book in China (RedNote) Daxue Consulting

Coach in China: A successful affordable luxury brand - Daxue Consulting

Coach in China: A successful affordable luxury brand Daxue Consulting

China's Daigou industry: resilience, challenges, and novel avenues - Daxue Consulting

China's Daigou industry: resilience, challenges, and novel avenues Daxue Consulting

China’s video games market: From being regulated to cultural export - Daxue Consulting

China’s video games market: From being regulated to cultural export Daxue Consulting

2025 China’s pet economy report - Daxue Consulting

2025 China’s pet economy report Daxue Consulting

From beauty ideals to black market: The changing face of plastic surgery in China - Daxue Consulting

From beauty ideals to black market: The changing face of plastic surgery in China Daxue Consulting

A comparison of international and local theme parks in China - Daxue Consulting

A comparison of international and local theme parks in China Daxue Consulting

Following the vibes of music streaming platforms in China - Daxue Consulting

Following the vibes of music streaming platforms in China Daxue Consulting

Spiritual or Xuanxue (玄学) economy in China - Daxue Consulting

Spiritual or Xuanxue (玄学) economy in China Daxue Consulting

Mass-market in Canada, premium in Asia: The strategy of Tim Hortons in South Korea - Daxue Consulting

Mass-market in Canada, premium in Asia: The strategy of Tim Hortons in South Korea Daxue Consulting

How the cheese market in China is developing despite widespread lactose-intolerance - Daxue Consulting

How the cheese market in China is developing despite widespread lactose-intolerance Daxue Consulting

China’s automotive industry triumphs from local to global - Daxue Consulting

China’s automotive industry triumphs from local to global Daxue Consulting

Coconut water in China: Soaring popularity in China’s wellness economy - Daxue Consulting

Coconut water in China: Soaring popularity in China’s wellness economy Daxue Consulting

Sephora in China: Losing ground in a new era of beauty - Daxue Consulting

Sephora in China: Losing ground in a new era of beauty Daxue Consulting

How China’s Gen Alpha is reshaping consumption - Daxue Consulting

How China’s Gen Alpha is reshaping consumption Daxue Consulting

How China’s luxury e-commerce market brings fresh, authentic shopping experiences - Daxue Consulting

How China’s luxury e-commerce market brings fresh, authentic shopping experiences Daxue Consulting

Starbucks in China: Will it lose the battle against Luckin Coffee? - Daxue Consulting

Starbucks in China: Will it lose the battle against Luckin Coffee? Daxue Consulting

BYD's dream and the electric vehicles market in China - Daxue Consulting

BYD's dream and the electric vehicles market in China Daxue Consulting

China’s sneaker market thrives as middle class grows - Daxue Consulting

China’s sneaker market thrives as middle class grows Daxue Consulting

Ultimate guide to e-commerce platforms in China - Daxue Consulting

Ultimate guide to e-commerce platforms in China Daxue Consulting

With only four stores in 2024, does this mark the end of Carrefour in China? - Daxue Consulting

With only four stores in 2024, does this mark the end of Carrefour in China? Daxue Consulting

Latest innovations and trends China’s automotive market - Daxue Consulting

Latest innovations and trends China’s automotive market Daxue Consulting

AI in Chinese healthcare: From medical imaging to AI hospitals - Daxue Consulting

AI in Chinese healthcare: From medical imaging to AI hospitals Daxue Consulting

China’s medical device investment: Key trends for the future - Daxue Consulting

China’s medical device investment: Key trends for the future Daxue Consulting

Digital healthcare in China: Sustained expansion and transformation post-pandemic - Daxue Consulting

Digital healthcare in China: Sustained expansion and transformation post-pandemic Daxue Consulting

What China’s persisting low consumer confidence means for the 2025 China marketing calendar - Daxue Consulting

What China’s persisting low consumer confidence means for the 2025 China marketing calendar Daxue Consulting

Chinese beverage brand Mixue disrupts the industry with $1 drinks - Daxue Consulting

Chinese beverage brand Mixue disrupts the industry with $1 drinks Daxue Consulting

Beer market in China: Is premiumization the right move amid the slowing economy? - Daxue Consulting

Beer market in China: Is premiumization the right move amid the slowing economy? Daxue Consulting

Latest trends of medical device manufacturing in China: From local rivals to global partnerships - Daxue Consulting

Latest trends of medical device manufacturing in China: From local rivals to global partnerships Daxue Consulting

Chinese ski market: From niche luxury sport to a mass, year-long sport - Daxue Consulting

Chinese ski market: From niche luxury sport to a mass, year-long sport Daxue Consulting

Second-hand luxury market in China: Once a social taboo, now a badge of smart consumption - Daxue Consulting

Second-hand luxury market in China: Once a social taboo, now a badge of smart consumption Daxue Consulting

2024 Double 11 festival: The record returns behind the “record” GMV - Daxue Consulting

2024 Double 11 festival: The record returns behind the “record” GMV Daxue Consulting

China’s healthcare market: Reform, innovation, and investment shifts - Daxue Consulting

China’s healthcare market: Reform, innovation, and investment shifts Daxue Consulting

Meituan’s market strategy in China now includes private traffic - Daxue Consulting

Meituan’s market strategy in China now includes private traffic Daxue Consulting

Navigating the new wave: how livestream redefine luxury e-commerce shopping in China - Daxue Consulting

Navigating the new wave: how livestream redefine luxury e-commerce shopping in China Daxue Consulting

China’s lazy economy 2.0: The new trend in modern living - Daxue Consulting

China’s lazy economy 2.0: The new trend in modern living Daxue Consulting

How Gen Z and Millennials celebrate Christmas in China - Daxue Consulting

How Gen Z and Millennials celebrate Christmas in China Daxue Consulting

How Gentle Monster in China appeals to its consumers - Daxue Consulting

How Gentle Monster in China appeals to its consumers Daxue Consulting

Adidas in China: a brand seeking its redemption - Daxue Consulting

Adidas in China: a brand seeking its redemption Daxue Consulting

China’s nighttime economy after 996: Work hard (and play hard?) - Daxue Consulting

China’s nighttime economy after 996: Work hard (and play hard?) Daxue Consulting

Uniqlo in China: Maintaining its unique position amidst the competitive Chinese market - Daxue Consulting

Uniqlo in China: Maintaining its unique position amidst the competitive Chinese market Daxue Consulting

KOL marketing in China: from live streaming to virtual influencers - Daxue Consulting

KOL marketing in China: from live streaming to virtual influencers Daxue Consulting

The sauce and condiment market in China - Daxue Consulting

The sauce and condiment market in China Daxue Consulting

Leveraging WeChat mini programs for enhanced brand engagement and independence - Daxue Consulting

Leveraging WeChat mini programs for enhanced brand engagement and independence Daxue Consulting

The Chinese beverage market: health trends shape preferences - Daxue Consulting

The Chinese beverage market: health trends shape preferences Daxue Consulting

Has China's coffee market already reached its full potential? - Daxue Consulting

Has China's coffee market already reached its full potential? Daxue Consulting

China's luxury market: shifting consumer values & retail experience - Daxue Consulting

China's luxury market: shifting consumer values & retail experience Daxue Consulting

Unraveling ANTA's decline and rebirth - Daxue Consulting

Unraveling ANTA's decline and rebirth Daxue Consulting

Navigating China’s food delivery: A soon-to-be half-trillion dollar billion industry - Daxue Consulting

Navigating China’s food delivery: A soon-to-be half-trillion dollar billion industry Daxue Consulting

Agricultural tech in China: Feeding 20% of the world’s population with 7% of its arable land - Daxue Consulting

Agricultural tech in China: Feeding 20% of the world’s population with 7% of its arable land Daxue Consulting

Top wine-producing regions in China - Daxue Consulting

Top wine-producing regions in China Daxue Consulting

Guochao 3.0: Chinese cultural Renaissance in consumer trend - Daxue Consulting

Guochao 3.0: Chinese cultural Renaissance in consumer trend Daxue Consulting

IKEA in China: the history of a great success - Daxue Consulting

IKEA in China: the history of a great success Daxue Consulting

The online education market in China at a crossroads - Daxue Consulting

The online education market in China at a crossroads Daxue Consulting

What is Bilibili: China's leading platform for ACGN and beyond - Daxue Consulting

What is Bilibili: China's leading platform for ACGN and beyond Daxue Consulting

China Chic: The Emergence of Chinese luxury brands - Daxue Consulting

China Chic: The Emergence of Chinese luxury brands Daxue Consulting

How to do Guochao marketing: In-depth interviews with Chinese gen Z - Daxue Consulting

How to do Guochao marketing: In-depth interviews with Chinese gen Z Daxue Consulting

New retail in China: Redesigning the consumer journey - Daxue Consulting

New retail in China: Redesigning the consumer journey Daxue Consulting

A cross-industry collaboration example in China: M.A.C and Honor of Kings - Daxue Consulting

A cross-industry collaboration example in China: M.A.C and Honor of Kings Daxue Consulting

China's pharmaceutical industry emerging as key R&D player - Daxue Consulting

China's pharmaceutical industry emerging as key R&D player Daxue Consulting

Five years later, Dolce & Gabbana in China is still struggling to regain popularity - Daxue Consulting

Five years later, Dolce & Gabbana in China is still struggling to regain popularity Daxue Consulting

Standing out in the competitive market through branding in China - Daxue Consulting

Standing out in the competitive market through branding in China Daxue Consulting

The fast-food market in China: rapidly rising domestic brands and evolving consumer tastes - Daxue Consulting

The fast-food market in China: rapidly rising domestic brands and evolving consumer tastes Daxue Consulting

China's Technology: 5G Networks are ready for global commercialization - Daxue Consulting

China's Technology: 5G Networks are ready for global commercialization Daxue Consulting

Chinese fitness market increasingly digital, outdoor & personalized - Daxue Consulting

Chinese fitness market increasingly digital, outdoor & personalized Daxue Consulting

Gentle Monster: A local eyewear brand goes global with creative luxury experimentation - Daxue Consulting

Gentle Monster: A local eyewear brand goes global with creative luxury experimentation Daxue Consulting

Shortage of English teachers in China: Opportunities for foreign agencies - Daxue Consulting

Shortage of English teachers in China: Opportunities for foreign agencies Daxue Consulting

Traditional retailers face the rise of premium supermarkets in China - Daxue Consulting

Traditional retailers face the rise of premium supermarkets in China Daxue Consulting

Vegan meat in China: a burgeoning industry - Daxue Consulting

Vegan meat in China: a burgeoning industry Daxue Consulting

Pinduoduo's record ascension in the e-commerce landscape - Daxue Consulting

Pinduoduo's record ascension in the e-commerce landscape Daxue Consulting

What to know about the newest special economic zone in China: Xiong’an New Area - Daxue Consulting

What to know about the newest special economic zone in China: Xiong’an New Area Daxue Consulting

Streaming platforms in South Korea: Fierce local vs foreign battle - Daxue Consulting

Streaming platforms in South Korea: Fierce local vs foreign battle Daxue Consulting

China’s food & beverage industry white paper - Daxue Consulting

China’s food & beverage industry white paper Daxue Consulting

Soft drinks industry in China: healthier, carbonated, & novel flavors - Daxue Consulting

Soft drinks industry in China: healthier, carbonated, & novel flavors Daxue Consulting

Personalization and customization in China: Is it worth the effort and how to create a campaign - Daxue Consulting

Personalization and customization in China: Is it worth the effort and how to create a campaign Daxue Consulting

Food delivery in China: An expanding battleground - Daxue Consulting

Food delivery in China: An expanding battleground Daxue Consulting

The many faces of virtual influencers in China: Vocaloids, KOLs, KOCs, idols and brand ambassadors - Daxue Consulting

The many faces of virtual influencers in China: Vocaloids, KOLs, KOCs, idols and brand ambassadors Daxue Consulting

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