Jackie S. Email & Phone Number

• Led the development of annual omni channel digital advertising roadmaps with agency contacts to grow major CPGs at Kroger showcasing my planning and execution skills. • Applied strategic planning to orchestrate advertising initiatives, leveraging 1st party data insights to align with and surpass client objectives.• Developed inspiring data-driven activation plans through storytelling to influence client decision making.• Fostered strong relationships with cross-functional teams to facilitate collaboration and seamless co-presentation of final deliverables to clients.• Managed large CPG accounts, fostering relationships with numerous CPGs to elevate partnerships and enhance brand performance.• Spearheaded year-over-year increase in investment within the book of business demonstrating skill in strategic growth initiatives.

Cincinnati, Oh

• Designed comprehensive digital advertising strategies for CPGs, focusing on enhancing customer loyalty acquisition.• Educated brands about KPM’s media landscape influencing activation, proving my verbal and written storytelling skills to of comprehensive value propositions. • Collaborated efficiently with key stakeholders across different teams, leveraging custom insights to activation plans to drive planning, strategy, and activation.• Increased book of business’s investment YoY demonstrating proficiency in data story-telling and strength in cultivating client relationships.

Cincinnati, Ohio

• Led the execution of intentional digital advertising and loyalty marketing campaigns, ensuring alignment with project objectives and client expectations.• Cultivated and nurtured client relationships, fostering trust and collaboration to drive successful campaign outcomes. • Managed the enhancement of the “New at Kroger” direct mailer, influencing updated targeting methodologies. Through team training and coordination, consistently surpassed goals, showcasing leadership and project management skills in optimizing campaign execution.

Cincinnati, Oh

• Executed strategic advertising and loyalty marketing campaigns through direct mail, email, and digital media with the use of Kroger's 1st party data.• Owned client interactions to grow meaningful relationships.

Cincinnati, Ohio

• Supported the development of tactical marketing & advertising initiatives for CPGs.• Increased team efficiencies by automating executions of administrative tasks such as billing estimates & developing process documents for CPGs to reference.

Cincinnati, Oh

• Developed content plans and oversaw content creation within non-grocery departments and brand webpages on Kroger.com.• Coordinated content updates for seasonal landing pages affiliated with Kroger.com.• Aided in evolving Kroger’s digital strategy to continue being a leader in the grocery industry.

Mason, Ohio

• Designed a marketing strategy to increase the sales and traffic for Sunglass Hut North America.• Accountable for updating SEO tools across all brands.

Cincinnati, Ohio

• Developed creative content for 12 different Instagram accounts owned by Kroger Co.• Increased the company’s Instagram followers by 40% and their overall engagement by 51%.• Contributed to the development of marketing tactics for Kroger’s new store, Main & Vine.• Created the social strategy for the second annual partnership with Campus Blitz, a nationwide campus giveaway event.