Jackie S. Email & Phone Number

• Led the development of annual omni channel digital advertising roadmaps with agency contacts to grow major CPGs at Kroger showcasing my planning and execution skills.
• Applied strategic planning to orchestrate advertising initiatives, leveraging 1st party data insights to align with and surpass client objectives.
• Developed inspiring data-driven activation plans through storytelling to influence client decision making.
• Fostered strong relationships with cross-functional teams to facilitate collaboration and seamless co-presentation of final deliverables to clients.
• Managed large CPG accounts, fostering relationships with numerous CPGs to elevate partnerships and enhance brand performance.
• Spearheaded year-over-year increase in investment within the book of business demonstrating skill in strategic growth initiatives.

Cincinnati, OH

• Designed comprehensive digital advertising strategies for CPGs, focusing on enhancing customer loyalty acquisition.
• Educated brands about KPM’s media landscape influencing activation, proving my verbal and written storytelling skills to of comprehensive value propositions.
• Collaborated efficiently with key stakeholders across different teams, leveraging custom insights to activation plans to drive planning, strategy, and activation.
• Increased book of business’s investment YoY demonstrating proficiency in data story-telling and strength in cultivating client relationships.

Cincinnati, Ohio

• Led the execution of intentional digital advertising and loyalty marketing campaigns, ensuring alignment with project objectives and client expectations.
• Cultivated and nurtured client relationships, fostering trust and collaboration to drive successful campaign outcomes.
• Managed the enhancement of the “New at Kroger” direct mailer, influencing updated targeting methodologies. Through team training and coordination, consistently surpassed goals, showcasing leadership and project.

Cincinnati, OH

• Executed strategic advertising and loyalty marketing campaigns through direct mail, email, and digital media with the use of Kroger's 1st party data.
• Owned client interactions to grow meaningful relationships.

Cincinnati, Ohio

• Supported the development of tactical marketing & advertising initiatives for CPGs.
• Increased team efficiencies by automating executions of administrative tasks such as billing estimates & developing process documents for CPGs to reference.

Cincinnati, OH

• Developed content plans and oversaw content creation within non-grocery departments and brand webpages on Kroger.com.
• Coordinated content updates for seasonal landing pages affiliated with Kroger.com.
• Aided in evolving Kroger’s digital strategy to continue being a leader in the grocery industry.

Mason, Ohio

• Designed a marketing strategy to increase the sales and traffic for Sunglass Hut North America.
• Accountable for updating SEO tools across all brands.

Cincinnati, Ohio

• Developed creative content for 12 different Instagram accounts owned by Kroger Co.
• Increased the company’s Instagram followers by 40% and their overall engagement by 51%.
• Contributed to the development of marketing tactics for Kroger’s new store, Main & Vine.
• Created the social strategy for the second annual partnership with Campus Blitz, a nationwide campus giveaway event.