- Founding member of the new division at Mark Anthony Group.- Lead the development of the division goals and operational processes.- Member of two leadership teams to contribute to their strategic direction and deliverables. - Onboard new suppliers and manage supplier relationships- Gallo & Whitehaven Wines.- Grow and develop talent of two direct reports. - Lead the transition of all Marketing, trade marketing and sales promotions and strategies from Gallo.

Head of Trade Marketing Team- Responsible for the creation and growth of the Trade Marketing Team for Canada- Created new internal rewards programs- Led the integration of Trade Marketing across International Business Units - Collaborated with Senior & Executive leadership to achieve organizational objectives and implement new corporate structures- Partnered with sales to build joint business partnerships with their key customers - Managed two direct reports and coached brand and sales team- Launched & built new brands & innovations, such as New Amsterdam Pink Whitney, High Noon Seltzers, Barefoot Fruitscato, etc.

- Managed the trade marketing strategy and execution for total Gallo portfolio in Canada - Standardized and implemented new processes for trade and sales cross-functional planning - Developed and managed all shopper marketing partnerships, such as Hershey Canada, Canadian Country Music Association, Eatable Inc., etc.- Created innovative promotions that delivered double digit sales growth and millions of media impressions- Managed one direct report

- Responsible for trade marketing strategy & activation for Apothic, Barefoot and Longshot Wines.- Brand building through leveraging customer and consumer strategy to develop go-to-market strategy and execution plans - Launched new brands & innovations such as Longshot Wines and Barefoot Spritzers (the first canned wine at E. & J. Gallo Winery- Developed and managed partnerships for retail & on-premise- Montreal Pride, Toronto Blue Jays, Calgary Stampede, etc.- Managed one direct report

- Responsible for developing and implementing the Trade Strategy and tools for the Skin Care Portfolio (Jergens Lotions, Jergens Natural Glow, Curel, Biore & Ban).- Led national pricing and distribution analysis -Developed strategies to drive volume and revenue by securing new listings and programming with Key Accounts, such as Walmart, Loblaws and Shoppers Drug Mart -Collaborated with the sales team to build joint business partnerships & plans with their customers

- Supported Walmart Key Account Manager on the U By Kotex, Depend and Poise business.- Built the full year promotional calendar for the portfolio to drive incremental sales- Contributed to the annual promotional spend customer negotiations - Managed inventory analysis & fulfillment for promotional activity with Walmart inventory team

- Responsible for the Light Premium Portfolio in Canada- Bud Light Family, Michelob Ultra- Developed & executed shopper marketing programs and sales strategies for retail and on-premise- Negotiated and executed agreements with Tier 1 partners - Toronto Blue Jays, NFL, UFC.- Collaborated with cross-functional departments to implement promotional strategies and programs - Worked with agencies on new product launches, such as Bud Light Apple (#1 beer innovation in Canada in 2015). - Developed promotional packaging for innovation and promotional offers- Bud Light Summer Mix Pack & Blue Jays Partnership.

- Built a new role for managing and executing total portfolio trade programs, nationally, to drive cost efficiency & synergies.- Responsible for execution of total portfolio- Budweiser, Bud Light, Corona, Stella Artois, Shock Top, Alexander Keiths, etc.- Developed programming for all Liquor Board retailers across Canada- Created the national retail sampling program to drive trial and awareness - Built & managed internal processes for national retailer innovation listing submission process- Collaborated with sales, brand and trade managers for total portfolio, nationally

- Built a new role for developing innovative new-to-market tools to drive incremental sales in retail- Managed the National Trade Team month-end budget process. - Executed test and learn projects to identify high-return solutions to driving volume growth in retail- Created, trained and implemented new team budget processes and analysis by partnering with the finance team.

• Developed and managed monthly objectives and goals for SBU business growth and development. • Managed internal projects for the creative studio. This included the creation of project and creative briefs as well as the monitoring of timelines. • Created new protocols and procedures for internal operations, such as studio change requests, project briefings, studio initiations and quote requests.• Managed and performed weekly and monthly analytics on SBU budget.• Developed marketing materials, such as a digital portfolio for the creative studio to increase external awareness and attract new customers.• Led internal studio initiatives to increase employee morale.

• Developed the design and product selection criteria for in-store pop-up displays.• Updated and verified product information and placement in the seasonal flyers, and coordinated with vendors to acquire product information, displays and samples for promotional activities.• Performed trend analysis on all product returns. • Led the snowbrush product category line review and reviewed new product offerings.

• Performed detailed analytic testing on corporate financial statements.• Communicated with executives and clients for information exchanges and approvals. • Worked on multiple audit tasks simultaneously and presented results to senior management.

• Led a work team of four to conduct monthly audits to create executive, monthly reports. • Maintained and created several complex Excel worksheets for reporting metrics, estimates, and project budget costs. • Created internal bi-monthly newsletter that was distributed to over 100 employees. • Reviewed and monitored expense budgets as assigned. • Created templates and online resources for Project Managers across Sun Life Financial.