- Led a team of demand generation and content marketers to execute comprehensive GTM marketing strategies, collaborating closely with Sales and the executive team to drive targeted multi-channel strategies. - Drove marketing-sourced revenue to account for 38% of overall company revenue, showcasing the direct impact of strategic marketing initiatives on business growth. - Increased ad ROI by 20% year-over-year through advanced segmentation and retargeting strategies, optimizing campaign performance and driving higher audience engagement. - Utilized marketing software and tools, including CRM and analytics platforms, to enhance campaign effectiveness and align marketing efforts with business goals.

Strategic Leadership:-Led 6 brand awareness campaigns across diverse digital channels, catapulting our lead conversions by 6% in one year.-Created a launch plan and digital campaigns on LinkedIn including posts and promotions, growing our follower base by 4% in 9 months. -Led the development of a new long-term brand media strategy, including implementation of new virtual branding guidelines and a new website supporting fast-growing pipeline. Digital Optimization & Demand Generation:-Boosted SEO/SEM traffic by 80%, optimizing user journeys and slashing the cost per lead from $21 to as low as $8.-Propelled leads by 19% in one year through strategic brand awareness campaigns, account-based marketing (ABM), and demand generation focused on 8 target industries.Partnership Marketing: -Crafted and initiated co-branded marketing strategy, allowing for promotion of multiple partner products under Avetta synergistic theme, and increasing interest in messaging while supporting key marketplace relationships.

Team Management: -Developed global brand strategies and annual KPIs for an 8-person team in collaboration with the VP, Global Marketing. -Managed projects and led staff from multiple departments, facilitating on-time and on-budget completion of cross-functional initiatives.-Increased marketing ROI by 15% in 2020 and 19% in 2021.Strategic Campaign Analysis and Optimization:-Analyzed and optimized prospect campaigns,, achieving impressive YOY increases of 114% MQL conversions and 132% email engagement for asset downloads.-Tested and improved landing page design resulting in consistent open rate lift of 5%.-Boosted Net Promoter Score by 20%, devising a robust lead generation program encompassing organic, SEO/search, social media advertising, email campaigns, partnerships, content syndication, and virtual event sales funnels.-Developed data-driven strategies to enhance meaningful interactions with the customer base, influencing engagement, retention, and personalization throughout the customer journey.

Cross-functional Team Management: -Managed a multi-disciplinary team to coordinate digital marketing activities, including content creation, SEO, social media, and email campaigns.Comprehensive Marketing Oversight:-Created and maintained both organic and paid social media channels, delivering measurable social media campaigns.-Collaborated with stakeholders to define and implement the company's strategy for increasing customer loyalty and acquisition.-Developed a program to measure online success through brand awareness.

As part of a multi-disciplinary marketing team, worked with cross-functional teams in the execution of a variety of business proposal and internal marketing projects across digital, experiential & traditional creative arenas from concept to production.

Managed all social media platforms and developed a variety email strategies, presentation materials and interactive event materials. Worked in collaboration with the leadership team to push the brand forward.

Under the guidance of the Art Director, I focused on producing political event and tradeshow collateral telling stories through a variety of aesthetics and techniques.