Jack Koch Email & Phone Number

New York, Ny, Us

New York, New York, Us

San Francisco, California, Us

Established the Marketing Sciences organization at Reddit from zero, building an incredible global team responsible for Ad Measurement, Partner Insights, and Marketing/Thought Leadership Research. Drove initiatives that influenced substantial revenue growth and valuation increase, and powered Reddit's 2021 S1 filing.• Responsible for the scaling and management of 1P/3P measurement and brand safety/suitability solutions (Kantar, Oracle/Moat, Nielsen/NCS, Samba, Foursquare, conversion lift, etc.) and research service integrations (GWI, Comscore, Quantcast, Brandwatch, Pulsar, Suzy, etc).• Executed core narrative thought leadership work demonstrating the power of Reddit's online community, it's role in the path to purchase, and the comparative value of advertising on Reddit. • Leveraged Reddit's unique conversation graph to analyze and uncover deep contextual insights, identify and package trends, and ultimately tell the world about their world through the lens of Reddit.

San Francisco, California, Us

Stockholm, Stockholm County, Se

Led global measurement, insights, and research for Spotify’s ad supported business - demonstrating the platform's significance as a media channel through multi-platform measurement & effectiveness, thought leadership, and audience intelligence. Managed three teams of group managers, leads, and analysts delivering initiatives driving to IPO readiness and a successful NYSE direct listing in 2018.

Sunnyvale, Ca, Us

Led a team responsible for global thought leadership research across all three LinkedIn LOBs: Talent Solutions, Advertising Solutions, and Sales Solutions. Blended primary/partner research with LinkedIn's unique workforce platform data to deliver insights-fueled narratives that drove sales, marketing, event, and PR/press efforts - culminating in a successful acquisition by Microsoft in 2016.

Redwood City, Ca, Us

Led insights, research, and measurement for Global Media Solutions, EA’s advertising sales and brand partnerships division - including audience and industry insights, advertising effectiveness, positioning and product analysis, optimization analytics, and thought leadership initiatives. Managed a team of research and insights specialists as well as multi-million dollar budget lines and vendor relationships supporting a global sales team.

Dallas, Tx, Us

Lead innovation strategist for AdWorks, AT&T’s advertising sales division. Developed custom multi-screen advertising strategies and measurement solutions for top strategic accounts leveraging the company’s pioneering mobile, TV, and online offerings.

Redmond, Washington, Us

Led global marketing for Microsoft’s in-game advertising sales and brand partnerships division. Oversaw insights, research, corporate positioning & communications, PR, events, and collateral. Managed a team of marketing, insights, and research specialists alongside multi-million dollar budget lines.

Redmond, Washington, Us

Led global marketing research - including measurement, audience/client/competitive insights & intelligence, thought leadership research, and industry analysis. Designed and ran hundreds of custom measurement studies, leveraged research to increase repeat business and drive new business, owned data-centric creative best practices, and developed numerous breakthrough ROI focused closed-loop research methodologies partnering with companies such as Nielsen and Comscore.

Boston, Massachusetts, Us

Interactive marketing strategy manager for American Express’s Global Advertising & Brand Management team. Managed a team of marketing strategists, and worked directly with executive clients and creative teams to develop campaign strategy, assess campaign metrics and extrapolate key learnings, and initiate optimization strategies. Led discussions with American Express to develop its digital video content strategy.

Armonk, New York, Ny, Us

Held positions in interactive strategy, brand strategy, and product sales that had a broad impact across the business on revenue, awareness, footprint growth, and cost efficiency.

Bsba, Marketing

Bfa, Advertising Strategy & Design

Academy For The Advancement Of Science & Technology