Jack Koch work email
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Jack Koch personal email
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Insights and marketing leader that has established teams and led innovative research/measurement strategies to achieve significant data-driven revenue growth, substantial brand partnership generation, and industry-wide methodology recognition. With experience on the platform, brand, and agency sides, I’m passionate about pushing the boundaries of research to elevate industry intelligence, and strive to inspire and drive action through insights emphasizing telling the story rather than just facts and figures.
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Svp, Research And InsightsIabNew York, Ny, Us -
Svp, Research & InsightsIab Dec 2022 - PresentNew York, New York, Us
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Global Head Of Marketing SciencesReddit, Inc. 2019 - 2022San Francisco, California, UsEstablished the Marketing Sciences organization at Reddit from zero, building an incredible global team responsible for Ad Measurement, Partner Insights, and Marketing/Thought Leadership Research. Drove initiatives that influenced substantial revenue growth and valuation increase, and powered Reddit's 2021 S1 filing.• Responsible for the scaling and management of 1P/3P measurement and brand safety/suitability solutions (Kantar, Oracle/Moat, Nielsen/NCS, Samba, Foursquare, conversion lift, etc.) and research service integrations (GWI, Comscore, Quantcast, Brandwatch, Pulsar, Suzy, etc).• Executed core narrative thought leadership work demonstrating the power of Reddit's online community, it's role in the path to purchase, and the comparative value of advertising on Reddit. • Leveraged Reddit's unique conversation graph to analyze and uncover deep contextual insights, identify and package trends, and ultimately tell the world about their world through the lens of Reddit. -
Sr. Director, Head Of Insights & MeasurementReddit, Inc. 2018 - 2019San Francisco, California, Us
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Global Director, Head Of Advertiser Research & MeasurementSpotify 2016 - 2018Stockholm, Stockholm County, SeLed global measurement, insights, and research for Spotify’s ad supported business - demonstrating the platform's significance as a media channel through multi-platform measurement & effectiveness, thought leadership, and audience intelligence. Managed three teams of group managers, leads, and analysts delivering initiatives driving to IPO readiness and a successful NYSE direct listing in 2018. -
Head Of Audience ResearchLinkedin 2015 - 2016Sunnyvale, Ca, UsLed a team responsible for global thought leadership research across all three LinkedIn LOBs: Talent Solutions, Advertising Solutions, and Sales Solutions. Blended primary/partner research with LinkedIn's unique workforce platform data to deliver insights-fueled narratives that drove sales, marketing, event, and PR/press efforts - culminating in a successful acquisition by Microsoft in 2016. -
Director, Global Marketing InsightsElectronic Arts 2011 - 2015Redwood City, Ca, UsLed insights, research, and measurement for Global Media Solutions, EA’s advertising sales and brand partnerships division - including audience and industry insights, advertising effectiveness, positioning and product analysis, optimization analytics, and thought leadership initiatives. Managed a team of research and insights specialists as well as multi-million dollar budget lines and vendor relationships supporting a global sales team. -
Associate Director, Media InnovationAt&T Adworks 2010 - 2011Dallas, Tx, UsLead innovation strategist for AdWorks, AT&T’s advertising sales division. Developed custom multi-screen advertising strategies and measurement solutions for top strategic accounts leveraging the company’s pioneering mobile, TV, and online offerings. -
Head Of Marketing, In-Game AdvertisingMicrosoft Advertising 2009 - 2010Redmond, Washington, UsLed global marketing for Microsoft’s in-game advertising sales and brand partnerships division. Oversaw insights, research, corporate positioning & communications, PR, events, and collateral. Managed a team of marketing, insights, and research specialists alongside multi-million dollar budget lines. -
Head Of Marketing Research, In-Game AdvertisingMicrosoft Advertising 2007 - 2009Redmond, Washington, UsLed global marketing research - including measurement, audience/client/competitive insights & intelligence, thought leadership research, and industry analysis. Designed and ran hundreds of custom measurement studies, leveraged research to increase repeat business and drive new business, owned data-centric creative best practices, and developed numerous breakthrough ROI focused closed-loop research methodologies partnering with companies such as Nielsen and Comscore.
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Manager, MarketingDigitas 2006 - 2007Boston, Massachusetts, UsInteractive marketing strategy manager for American Express’s Global Advertising & Brand Management team. Managed a team of marketing strategists, and worked directly with executive clients and creative teams to develop campaign strategy, assess campaign metrics and extrapolate key learnings, and initiate optimization strategies. Led discussions with American Express to develop its digital video content strategy. -
Interactive StrategistIbm 2002 - 2006Armonk, New York, Ny, UsHeld positions in interactive strategy, brand strategy, and product sales that had a broad impact across the business on revenue, awareness, footprint growth, and cost efficiency.
Jack Koch Skills
Jack Koch Education Details
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Washington University In St. Louis - Olin Business SchoolMarketing -
Washington University In St. LouisAdvertising Strategy & Design
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Bergen County AcademiesAcademy For The Advancement Of Science & Technology
Frequently Asked Questions about Jack Koch
What company does Jack Koch work for?
Jack Koch works for Iab
What is Jack Koch's role at the current company?
Jack Koch's current role is SVP, Research and Insights.
What is Jack Koch's email address?
Jack Koch's email address is ja****@****dit.com
What is Jack Koch's direct phone number?
Jack Koch's direct phone number is +120145*****
What schools did Jack Koch attend?
Jack Koch attended Washington University In St. Louis - Olin Business School, Washington University In St. Louis, Bergen County Academies.
What skills is Jack Koch known for?
Jack Koch has skills like Research, Marketing Research, Advertising Research, Strategic Insights, Sales Research, Cross Functional Team Leadership, Management, Marketing Communications, Research Design, Mobile Research, Online Research, Qualitative Research.
Who are Jack Koch's colleagues?
Jack Koch's colleagues are Emmanuel Raji, Pascal Faro, Ahmad Rusli Abdul Gani, Sk Gaming, Katherine Brown, Nouha Gattoussi, Nalin Deshapriya.
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