Jack Clark Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

• Helped lead Clearcover rebrand and all related collateral, evolving styleguide, creation of sub-branding/logos, branded assets, and overall brand evangelist across company.• Creative lead of teams and projects including 360° marketing campaigns & new product launches with multi-channel deliverables: video, environmental, social, web, email, direct mail, etc.• Owner of web site and all related creative including immersive home page (2023 Webby Award) that led to increased engagement, increased conversion rate with more valuable leads. App adoption increase by ~50% and decreased customer support calls through various experiments and tactics. • Concepted and animated most paid ads: boosted conversion by 12% in first quarter alone and oversaw/contributed to organic social media. • Concepted, directed and created videos for product launches, sizzle, training, pitches and explainers. • Motion Graphics animator for logos, video graphics, paid ads, product launches, training videos, web. • Concepted, illustrated and animated 2D and 3D branded illustrations to effectively communicate complex concepts in differentiated manner. • Utilized next-gen images and AI tools for image manipulation and ideation. • Envisioned/designed Insurance Wizard tool that doubled conversions (from 10% to 20%). • Creator of pitch decks, graphics and animations for B2B partnerships.

Chicago

• Partnered with Sapient Razorfish for enterprise-level responsive web redesign for Caterpillar (cat.com)• Video editor/graphics creator for Stigma, winner of Google’s 2023 App for Good. • Art Director on brand identity, theme graphics, ads, promotions, posters, infographics, look-books, etc.• Designer/Project Lead for family of sites (2000+ pages) resulting in +39% pg/visit, +221% avg/pg duration and increased monitization.

Chicago

Designer of next-gen T-Mobile Tuesday mobile app and promotion including,* Motion design animator between frames and elements* Enhanced design themes for promotional events that include custom illustrations and animated headers* Rethink and wireframe prominent flows to streamline process, refine layout and labels, and integrate new features such as mapping, social media and reviews.* Thorough audit of existing app with recommendations to help move app from responsive-web to native-app experience.Jack also participates in brainstorming and proposals including,* new features/enhancements for T-Mobile Tuesday app;* “tentpole” events which include social media buzz, other media promotion and app integration. * other brand proposals and initiatives.

Embedded Fulltime At Discover Financial Group

While working for Cognizant, Jack was fully devoted to Discover Financial and was creative/team-lead as main client contact and Art Director to a team of visual/UX designers. Several highlights include:* Lead designer for responsive Personal Loan portal that led to 33% increased conversions.* Designed Student Loan marketing site that won 2016 CIO 100 Award.* Motion designer for app establishing motion principles and using motion to add celebration, make connections between UI elements, highlight a change, or simply add polish. * Led ongoing restyling of native bank app including enterprise-level styleguide revisions, new features such as biometric login and numerous augmented features such as mobile check deposit and bill pay. * Designed high-profile “Balance Transfer” native app module for iOS and Android utilizing credit card scan to import account information. Over 100 frames were designed.Additionally, Jack met with the Discover business owners weekly as the design lead to receive input and provide strategic recommendations. Jack attended and participated in usability testing, persona creation and market research.

Chicago, Illinois, United States

I was an Art Director/Project Lead on various brand identity, digital/print design and marketing projects.Several highlights include… • Early Learning App: I designed this start-up Brand and app. Design features progressive onboarding, ecommerce integration and intelligence display of content based upon subscription model. • Data Portal Application: I was UX & visual designer for responsive online portal that used on-demand content. A mobile-first approach was essential for a simple, intuitive interface of complex content • Flagship Medical Web Site: I wore two hats as designer & project lead for a responsive, multilingual, database-driven web site. • Manufacturing/Publishing Sites: Designer for 3 db-driven sites (2,000+ pages). Streamlined design simplified the interface resulting in +39% pg/visit, 221% avg/pg duration. • Early Eduation Web Site: Designer & project lead for brand evolution and site redesign. Mobile users automatically prompted when location(s) nearby. • Insurance Calculators: UX & visual designer for essential calculators including streamlining of interface, “smart” features that automatically hide/reveal content which led to dramatic increase in use.