Jacklynn Ramos Email & Phone Number

Philadelphia, Pa, Us

New York City Metropolitan Area

Instructor of a weekend workshop "Creative Careers: Digital Marketing" to middle and high school students. The lesson covers an overview of my experience at FIT, my career in digital strategy, and the paid social media advertising industry. Students complete a social media research project and create their own digital ad to present to the class.

New York City Metropolitan Area

- Supervised campaign planning, activation, and reporting across social media platforms such as Facebook, Instagram, SnapChat, Twitter, TikTok, Reddit, and LinkedIn - Responsible for overseeing Paid Social Senior Associates and Associates including daily task management as well as long-term career development- Partnered with Media Planning, Strategy & Analytics teams to understand the role and impact of paid social within the larger paid media campaign- Oversight for all day-to-day… Show more - Supervised campaign planning, activation, and reporting across social media platforms such as Facebook, Instagram, SnapChat, Twitter, TikTok, Reddit, and LinkedIn - Responsible for overseeing Paid Social Senior Associates and Associates including daily task management as well as long-term career development- Partnered with Media Planning, Strategy & Analytics teams to understand the role and impact of paid social within the larger paid media campaign- Oversight for all day-to-day budget and billing activity (pacing, Prisma management, flowcharts) totaling up to $3 million per month- Maintained and optimized campaigns to improve overall performance against pre-determined Monthly Reach benchmarks on an ongoing basis- Developed complex targeting parameters including Lookalike and Retargeting behaviors, 3rd party list-matching and Native interests and demographics Show less

New York City Metropolitan Area

New York City Metropolitan Area

- Digital ad campaign management on platforms including: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google, display, and SEM.> Audience development and targeting.> Budget planning and allocation.> Campaign reporting and performance interpretation.- In-depth research of brands, audiences, topics and causes using social media listening tools such as Crimson Hexagon and Affinio. Crafting data-driven insights from research to inform project strategy.- Auditing… Show more - Digital ad campaign management on platforms including: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google, display, and SEM.> Audience development and targeting.> Budget planning and allocation.> Campaign reporting and performance interpretation.- In-depth research of brands, audiences, topics and causes using social media listening tools such as Crimson Hexagon and Affinio. Crafting data-driven insights from research to inform project strategy.- Auditing social media accounts to recommend platform optimizations and content ideas.- Drafting copy for paid and organic social media posts.- Creating lead generation landing pages using web development programs such as Squarespace, Strinkingly and Wordpress, incorporating basic HTML coding. Show less

New York City Metropolitan Area

New York City Metropolitan Area

New York, Ny

- Created social media posts for advocacy initiatives, current news, days of historical significance, and events. - Used Sprinklr to examine social media analytics. - Conducted email outreach for upcoming events. - Monitored Google Alerts to keep track of media press coverage. - Compiled daily news reports as a source of information and content. - Proofread and edited documents such as press releases, newsletters, and emails.

New York, New York, United States

New York, Ny

- Researched and tracked social media coverage for clients.- Assisted with social media planning and posted pictures for Instagram account.- Organized and packaged press kits with products for magazine editors, social mediainfluencers and makeup artists.- Edited materials such as press releases, email blasts and product pitches.- Updated company documents such as expense reports, contact lists and portfolios.

New York, Ny

- Pitched and created the museum’s first Instagram account to grow social mediapresence and reach new audiences.- Updated company’s social media accounts to promote exhibitions and events.- Conducted research to compile media lists for email outreach.- Assisted with event planning and execution.- Updated company documents and helped with general office tasks.