Jack Mccann Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, Us

About: I help create mission-focused initiatives, sustainable organizations, and market-driven products. Expect my approach to include first principles, hypothesis testing, design thinking, agile methologies, brandscripting, the business model canvas, and a learner's mindset.My expertise is evolving. Traditionally, it’s product marketing through a diverse entrepreneurial background. I’m strong with customer-centric narrative design, data-driven development, and go-to-market strategies. I've got a knack for connecting product marketing upstream to content marketing downstream.Approach:1) Research customer segments and key value propositions.2) Learn company mission, values, culture, processes, and communication patterns. 3) Develop rapport by helping stakeholders bridge gaps cross-organizationally. This really helps me get a handle on how the organization actually sees itself in the market and how well-aligned that narrative is communicated.4) Audit current business model, customer personas, positioning, messaging, and content.5) Research market, competition, and analyze customer feedback (both quantitative and qualitative).6) Team up with Product and Engineering for insight into usage data, product roadmap, and go-to-market alignment.7) Team up with Customer Success and Sales for insight into customer feedback, challenges, and opportunities. 8) Team up with Marketing on customer personas, segmentation, and content creation process.9) Workshop customer-centric narrative design for market positioning and customer-centric messaging.10) Create brand messaging battle cards for sales enablement and supportive content marketing with stakeholders.11) Collaborate on launching the go-to-market strategy aligned with product roadmap, targeted multi-channel marketing campaign, and supportive content for stakeholders.Measure, refine, scale, repeat.

Nashville, Tennessee, Us

Data Analytics Full-Time: Projects-based, application of the analytics workflow to real-world problems drawn from a wide range of domains, such as: digital marketing, supply chain, healthcare, retail and financial services. Hands-on experience communicating findings via presentations and storytelling, building reports, and creating dashboards.Project Examples:Capstone: “Streaming Amid the Pandemic” - Leveraged data from the Twitch.tv API to analyze how trends in video streaming behavior have changed since the coronavirus shelter-in-place measures. My analysis focused on two primary business questions: “How are consumer streaming trends changing amid the coronavirus pandemic? Based on those trends, how should companies reach consumers?” Approach: 1) I tracked down the data, cleaned it, and did an exploratory data analysis. 2) Extracted, transformed, and merged 106 datasets spanning 2016 - 2020 into one dataframe. 3) Created presentations and interactive Tableau dashboards where actionable insights could be visualized. Tools used: Python, Jupyter Notebook, Excel, Tableau, and data from Twitch.tv API. “Healthcare Bluebook” - Led a team of 6 data analysts to derive actionable insights for HCBB, specifically: 1) How did Medicare payments and counts change over time from 2015 to 2017? 2) Which procedures had the largest change in average payment and utilization those years?“The Joy of Dashboards” - A statistical visualization of Bob Ross’ paintings on The Joy of Painting. Basically, I combined datasets in Python which correlated to content painted in Ross’ work, encompassing color palette and elements used. Discovered color trends through each season of the show and visualized conditional probabilities for elements painted. Tools used: Python, SQL, pgAdmin, and PowerBI for visualization.“United Nations GDP and Internet Usage” - EDA of international gross domestic product and Internet usage by country. Tools: Python, Geodataframes, Jupyter Notebooks.

Nashville, Tennessee, Us

About: Growth-stage SaaS company providing unlimited stock media for creators. #68 on the Inc 5,000 Fastest Growing Companies, #5 in media, and Tennessee's fastest growing company by revenue (4,723% growth in 3 years). Responsibilities:- Crafted product positioning, messaging, go-to-market strategies, advertising, and Soundstripe's "Keep Creating" campaigns - all of which are recognized by Soundstripe's leadership as pivotal to aligning the company's core messaging and accelerating customer acquisition and retention from 9,000 active monthly users to 33,000 active monthly users in under 18 months - while also increasing MRR (monthly recurring revenue) 10-12% month-over-month. - Scaled content team output by adapting Agile and Scrum development principles for content creation. This strategy consistently delivered hundreds of assets per quarter for full-funnel marketing and sales enablement on-time and on-budget to departments and stakeholders, including: Marketing, Sales, Customer Success, Events, Music, Partnerships, Finance, Data Science, Product, external agencies, and the Founders.- Established OKRs, KPIs, and "Soundstripe Labs," centralizing and streamlining how content assets are requested, prioritized, created, distributed, and analyzed. Click the attached link to review a few case studies including content examples, objectives, process, and ROI.- Collaborated with stakeholders cross-functionally on go-to-market strategies, launch assets, and campaign content including: sales enablement materials, email campaigns, blogs, copywriting, messaging, customer tutorials, educational series, customer personas, market research, investment decks, presentations, style guides, digital magazines, graphics, infographics, product launches, social media assets, podcasts, photography, and video. - Awarded the title of "Cultural Co-Founder" by Soundstripe's leadership for impact on the company.

About: Digital Marketing Agency Startup- Crafted go-to-market strategies, product positioning, and brand messaging with SMB clients helping grow our agency from 2 to 25 clients spanning multiple industries including live events, martech, SaaS, e-commerce, healthcare, real estate, and wealth management.- Led discovery and strategy sessions with clients to determine brand assets, KPIs, core value propositions, and performed market analyses, etc.- Learned digital marketer mastery in: customer value optimization, analytics & data, email marketing, SEO, social & community, content marketing, conversion funnels, paid traffic, and e-commerce marketing, StoryBrand Copywriter & Marketer Certification for Brand Storytelling & Authentic Conversion Messaging.

Nashville, Us

SaaS marketplace connecting brands and event attendees via experiential marketing. This opened up new direct-to-consumer sponsorship opportunities that reached attendees in aggregate markets. Our brand KPI measurement, and sentiment analysis dashboard provided key metrics to measure the ROI of experiential marketing campaigns. Click the attached link to view our deck and/or media.- As Product Manager I gained thousands of hours of experience in Scrum & Agile, Design Thinking, UX/UI design, MVP development, OKR and KPI measurement, and how to ship responsive websites, APIs, and native iOS apps on time and on budget.- As CEO and Co-Founder I gained thousands of hours of experience learning how to execute efficiently, bootstrap, secure investment, recruit & retain talent, build a healthy culture, communicate with people of all levels of organizations, go-to-market strategies, "blue ocean strategy”, business model design, enterprise sales - and most importantly - how to be a servant leader.- Won Top 5 finalist out of 1,000 teams pitching to tech moguls at StartupBus North America.- Selected as 1 of 8 tech startups for the Nashville Entrepreneur Center & CMA’s inaugural Project Music accelerator.- Cultivated a vast network, keen eye for talent, a shrewd decision maker radar, and professional resilience.

About: Live event promotions company operating across the Southeast.- Led company merger, implemented digital marketing strategy, social media marketing, secured radio promos, and experiential activations for enterprise sponsorships helping grow company to 24 venues and 3 festivals across 12 southeastern markets plus 1 northern. - Artists & brands we worked with, included: Skrillex, Pretty Lights, Bassnectar, Snoop Dogg, Griz, Moon Taxi, Cherub, Nas, With Your Friends Fest, Illumination, Uber, Griffin Technologies, Redbull, etc.

About: Apollo Entertainment was a concert promotions company that grew out of Music City Sound with a focus on college markets. We merged with MarchOne Music in 2013.- Contracted and produced various residency shows and joint ventures, ie: "Friday Night Anthem" with MarchOne Music. - College events across the Southeast, ie: SAE Wofford College sellout with GRiZ and SuperVision- Nashville Dancin' artist relations, promo, signage, and production aspects- Marketing, contracts, brand development, social media integration

Franklin, Tn, Us

About: The Shalom Foundation is a non-profit 501(c)(3) organization dedicated to providing financial support and physical assistance to under-privileged children and their families. They are dedicated to providing educational opportunities for children and adults, essential food and clean water for the malnourished, outreach and medical assistance for basic healthcare and critical care needs through The Moore Pediatric Surgery Center in Guatemala.- Project coordinator for Steve Moore (former CEO of the Country Music Association and the Founder of The Shalom Foundation), as well as assistant to Executive Director Allison Bender. - Created press releases, newsletters, digital marketing, and public relations assets.- Corresponded with The Moore Pediatric Surgery Center in Guatemala to carry out mission trip logistics.- Basic web development via Wordpress & social media campaigns via Constant Contact.- Consistently communicated with foundation supporters, directors, music industry leaders and onsite production for fundraising events and commensurate marketing campaigns.- Clients coordinated in conjunction with: Martina McBride, Chris Young, Jennifer Nettles, Kenny Rogers, Henry Cho, William Morris Agency, Vector Management, etc...

Us

-Assistant intern to Hunter Williams and Jessica Dudar. Assisted in booking, contracting, and routing shows across the U.S. with promoters and venues, including the 2011 Pretty Lights Music tour after party shows, joint tours with other agencies, and point man for a two band tour.- Secured venue holds, tracked deposits, wrote contracts, and advanced shows- Marketing - including admat design, show announcements, press kits, social media, blogs, etc.- Maintained aspects of agency website, scheduling, engagement, etc.- Developed a tremendous network, dependable reputation, and keen eye for talent.

About: Music City Sound was a live event production and DJ service I started when I was 13 and grew to operate across the Southeast until I was 23.- For over 10 years we provided countless live events with everything from sound, lighting and production, to talent booking DJs and MCs. - Built the company from an idea to a $150+ per hour reputable brand producing events of all kinds from dances to socials to corporate events.- Learned fundamental business principles through experience at a young age.

Nashville, Tennessee, Us

Tomkats caters to special events, movie sets and national disaster sites. They have crews based out of New York, Los Angeles, and Nashville.- Logistics Manager for ground team operations.- One of the more notable projects was leading a team of 20 to feed 5,000 extras breakfast, lunch, and dinner over 3 days on location of a Disney movie.- Various other assignments by Tom Morales for Loveless Café, Saffire, and TomKats Inc.

Organizational & Corporate Communications (Major), Public Relations (Minor), Business/Corporate Communications

Data Analytics

Entrepreneurship, Marketing

Education record