McCann Builds

About: Product Marketing consultancy for scaling mission-driven SaaS startups. We primarily focus on storytelling, content, market research, value proposition development, product positioning, messaging, go-to-market strategies and implementation, marketing analytics and visualization. Add-on services: competitive analysis, customer personas and segmentation, sales enablement, project management, pricing and packaging, business model optimization, narrative design, pitch decks, fundraising, and product launches. Approach: [1] Work alongside leadership to identify organizational marketing challenges and deploy strategies to resolve them. [2] Carry out market research, competitive analysis, and customer interviews. [3] Focus buyer personas and align product positioning in the market accordingly. [4] Create brand messaging for sales enablement and content marketing. [5] Team up with Product Managers to help inform and support the product roadmap, develop go-to-market strategies, and execute product launches. [6] Collaborate cross-organizationally with stakeholders and Marketing to accelerate customer acquisition, engagement, and retention.