Jack Wickenden-Showell Email & Phone Number

Welwyn Garden City, England, United Kingdom

Horsham

I joined Horsham District Council in order to build and run a digital communications service. I manage the digital communications function to engage with residents, businesses and visitors and effectively market a wide range of services and products through existing and emerging digital channels.Senior member of the communications team and deputise for the Head of CommunicationsStrategically lead the digital communications function, including developing policies and procedures ensuring their legal and safe useStrategically plan, implement, execute and evaluate multi-channel creative marketing and communication campaignsResponsible for enhancing online presence and improving reputationResponsible for leading emergency digital communications planning and response to a range of issuesDeveloped and implemented the Digital Communications StrategyIntegrated digital channels into the organisation's communications activity, both organic and paidManage a cross-departmental digital content planExpert knowledge of social media management tools, email marketing suites and website content management systemsLead the community management of 160,000 residents, businesses and stakeholders on social mediaImplementation and strategic use of email marketing to a subscriber base of over 16,000Trained and up-skilled over 150 officers and elected members across multiple political parties in the use of social media and email marketingLead the production of a website content training programmeRecruited and manage a small digital communications and marketing team.Social media real-time sentiment analysisUser Research programmesAdept in the use of analytics toolsEvaluation of communications campaigns to identify lessons learnedUtilise website evaluation tools to improve the accessibility and usability of web services

Clevedon, Somerset

Key skills include:− Implementation of a comprehensive social media strategy and governance of Sparkol and its eight products; designed specifically to be a flexible and future proofed template for future releases− Creation of interesting and emotionally driven multi-media content for a variety of audiences. These include product launch videos, product tutorials, animated blog series and developer chats− Real-time reporting and analysis to effectively review impact of campaigns− Strategic use of digital paid-for content/advertising − Production of social livery across all social channels tailored to campaigns− Daily community management of a community of over 50,000 across Facebook, Twitter, Google+, YouTube, Pinterest, Instagram, Tumblr, Reddit, Scoop.it, and Periscope− Cultivating and nourishing relationships with online influencers and media− Keeping up to date on emerging trends on social media, including software, apps and engagement techniques which are then shared with the wider teamCampaigns include:− The launch of the mobile app version of the award-winning software VideoScribe for iPad – VideoScribe Anywhere. I achieved this through the production and implementation of a digital marketing strategy and generation of exciting and innovative content to inspire existing users to download the app.− Driving the VideoScribe video awards: ‘The Scribeys’ across all social platforms. Included integration with the VideoScribe website promoting a successful auto-tweet feature

Bristol, United Kingdom

Key skills include:- Programme creation and planning in line with multiple, often changing, briefs- Creating interesting proactive and reactive multi-media content - Development and practice of relevant governance and compliance issues for online use dependent on client requirements- Daily monitoring and use of Facebook, Twitter, Google+, YouTube, Pinterest, Instagram, Vine, Jelly, Word Press and Drupal CMS- Customer and stakeholder engagement and community management – including conflict resolution and ‘taking it offline’ activity- Strategic use of digital paid-for content/advertising - Real-time reporting and analysis of success and failure- Continual improvement and updating of skills in line with changing media needs- Daily client liaison and management- Management of time and cost efficiencies within budgetary limits- Attended European Public Relations conference (WORLDCOM) on behalf of the company - presented client case studies on social media campaigns and results to WORLDCOM members

Bristol

- Designed and distributed Publicity and Marketing materials for the University of Bristol History Society.- Developed publicity campaigns across different media platforms (including print, digital and social media) in order to promote events and engage a diverse selection of Bristol students.- Organised and coordinated a series of educational and social events.- Involved in attaining sponsorship and funding for the Society – Developed contacts andnetworks with external organisations.

Bahons, History

Activities and Societies: History Society, The University of Bristol Barbershop Society, History

Education record

Activities and Societies: Barbershop, Debating, Creative Writing