Masters of Motivating InsightsPortiCo Research believes that there is a motivating insight for every client—an insight that has teeth, that sparkles, that creates excitement for the brand. At PortiCo, we are masters at uncovering motivating insights for clients. We do it by diving into the consumer’s world. We interview people in the places where they live their lives—at home, on playgrounds, in the workplace, in the car—we go to them. We are not afraid of diving in deep with consumers. Our interviews are in-depth, psychological, anthropological, and sociological investigations. We pride ourselves on delivering insights that challenge assumptions, fuel strategy, drive innovation and give new perspective to brands and business models. We Uncover the Motivating Insight by:* Asking the right questions—questions that will get us to a deeper level of understanding.* Understanding what motivates and drives consumer behavior.* Exploring all aspects of a person’s life—the simple and the profound.* Interviewing key people in the person’s life—family members and friends to get the full story.* Being intuitive—knowing when we are close to a powerful idea and moving towards it.* Being cultural experts—getting beyond what people think you want to hear to what really matters.But we don’t just leave our clients with the insight; we wrestle with the idea until it works for them, for their brand, for their needs.