At Blazon Agency, renowned for its pioneering work in product launches and crowdfunding campaigns, I serve as a Performance Marketing Manager specialising in Meta Ads and Email. In this role, I am dedicated to enhancing our clients' success through strategic management and optimisation of their Meta Ads accounts.In my role as a Performance Marketing Manager specialising in Meta Ads at Blazon Agency, I handle a range of responsibilities centered around driving success in digital marketing campaigns. I oversee multiple Meta Ads accounts with a focus on lead generation, ensuring all campaigns adhere to the highest quality standards. I am actively involved in developing and executing comprehensive ad strategies, which includes crafting engaging ad copy, tracking performance, and making data-driven optimisations. I work closely with the team to optimise landing pages using advanced tools like Webflow and various plugins to enhance conversion rates. Additionally, I manage data integration and reporting using tools such as Zapier, Mailchimp, Klaviyo, and Google Analytics to ensure seamless tracking and accurate analysis. My role also involves developing creative ad strategies and analysing campaign performance to identify areas for improvement where I maintain strong relationships with clients, providing them with strategic guidance and support to surpass their marketing objectives and achieve substantial growth.

As a Digital Marketing, Web & eCommerce Consultant, I leverage my extensive experience to help businesses improve their online presence and drive growth. I develop tailored digital marketing strategies, optimise websites for improved user experience, and provide expertise in eCommerce platforms to achieve measurable results for my clients.- Digital Marketing- Web Production- eCommerce- Pay-per-Click Advertising- Email Marketing- Social Media Management- Content Marketing- Market Analysis- Project Management- Brand Management

During my time as the Digital Marketing Manager at Patagonia Australia, I successfully led the development and execution of impactful marketing campaigns across Australia and New Zealand. I managed the company's digital marketing efforts, including pay-per-click advertising, email marketing, social media, and content marketing. My focus was on optimising consumer engagement, revenue, and building strong online communities.Being a surfer, I had a deep understanding of the sports that Patagonia produces products for and I am incredibly grateful for the experience and time I spent as the Digital Marketing Manager at Patagonia Australia. Working with a passionate team and engaging with a community that shares my values and passion for the outdoors was a fulfilling experience.Key efforts: Successfully implemented brand, environmental, sport, and product-focused campaigns across various digital channels to engage Patagonia's online community, drive traffic, and revenue. Developed digital marketing strategies and tactics by identifying target markets, creating personas, and analysing how best to reach our target audience.Balanced commercial performance and brand engagement across all paid digital channels, optimising digital media investment to drive business outcomes.Measured success and identified opportunities for community impact through analysis of traffic, eCommerce metrics, online engagement, and content performance metrics.

As the Social Media Lead at Patagonia Australia & New Zealand, I played a crucial role in managing the company's social media presence. I developed and executed social media strategies to drive engagement and acquisition, managed social media platforms, engaged with followers and communities, and ensured brand integrity and consistency across all social platforms.Key efforts: Acted as the gatekeeper for all Patagonia Australia and New Zealand social platforms to ensure the brand's integrity, authenticity and consistency.Managed social media deployment and engagement for Patagonia Australia & New Zealand.Developed and executed social media strategies to drive engagement and acquisition.Managed social media pages, monitored online communities, and responded to customers.Collaborated with cross-functional teams to ensure a cohesive approach across digital touch-points.

In my role as the Digital & Social Communications Coordinator, I was responsible for designing and implementing digital and social media communication strategies for Kieser Australia. I conducted market analysis, developed communication plans, managed content creation, and ensured brand consistency across digital channels.Key efforts: Designed and implemented digital and social media communication strategies.Analysed market trends and target demographic behaviour patterns.Oversaw content creation, data analysis, and brand consistency across digital channels.Creation of video, image and visual content consistent with the Kieser brand and Communications Strategy.

As a Paid Social Marketing Specialist at Riparide, I focused on creating and implementing effective paid social media advertising campaigns. I worked closely with the marketing team to ensure on-brand messaging and effective communication with customers. I also managed organic and paid content for social media platforms and provided data-driven insights for performance optimisation.Key efforts:Created and implemented paid social media advertising campaigns.Managed organic and paid content for social media, analysing data for insights.Coordinated social media planning and scheduling.Ideation and implementation of paid ad funnel strategy.Design of ad creative and copywriting.Analysis of data for all paid social activity to ensure the company is on track to meet key targets.Providing insights into customer behaviour on social channels.Coordinating EDM design and measurement.

In my role as a Digital Marketing Specialist at Pixeld, I supported marketing activities and assisted in organising digital campaigns. I employed marketing analytics techniques, created online content, and communicated directly with clients to build trusting relationships. I also identified opportunities for additional services and contributed to the growth of the business.Key efforts: Created and implemented paid digital marketing campaigns.Managed organic and paid content for social media, analysing data for insights.Coordinated social media planning and scheduling.Support marketing executives in organising various projectsCommunicate directly with clients and encourage trusting relationships

As a Digital Producer at Envato, I managed the delivery of projects aimed at improving site performance and enhancing the product experience for customers. I collaborated with cross-functional teams, coordinated feature launches, and ensured smooth communication to users and the community. I also contributed to product research and development based on customer needs and market trends.Key efforts: Managed project delivery and maintenance of Envato's websites.Conducted user research and collaborated with cross-functional teams.Coordinated the launch of new features and supported product roadmaps.Work with User Experience and Design colleagues, Product team members and other parts of the business to ensure smooth communications to users and the Community for any site changes and enhancements.Prioritising and organising the work of stakeholders within team's backlogs

During my time as a Product Developer & Designer at Quiksilver Europe, I played a key role in product development and design within the Technical Division. I collaborated with factories, graphic artists, and internal teams to develop and launch products aligned with the brand's philosophy. I managed product deadlines, communicated with international suppliers, and contributed to the brand's success.Key efforts:Developed and designed products in the Technical Division for Moskova.Managed product deadlines, coordinated meetings, and communicated with suppliers.Brand research, coordinate meeting action points and general administration.Yardage & garment design