Jackson D. Email & Phone Number

Remote

Played a pivotal role in shaping and executing innovative marketing initiatives that drove brand awareness, customer engagement, and revenue growth. Collaborated closely with cross-functional teams to develop and implement comprehensive marketing strategies tailored to the unique needs of our target audience and business objectives.Key Achievements:Led the development and execution of multi-channel marketing campaigns that effectively communicated the value proposition of Bold Metrics' solutions and drove lead generation and customer acquisition.Managed event planning and logistics for industry conferences and trade shows, driving brand visibility and generating valuable leads and partnerships.Collaborated with the product team to launch new products and features, developing go-to-market strategies, messaging, and positioning to drive adoption and revenue growth.Conducted market research and analysis to identify market trends, competitive insights, and customer needs, informing strategic decision-making and optimizing marketing efforts.Leveraged data analytics and reporting tools to monitor campaign performance, track key metrics, and derive actionable insights for continuous improvement and optimization.Spearheaded the creation of a sustainability calculator, leveraging data analytics and industry insights to develop a tool that empowers prospects to make informed decisions and reduce their environmental impact.Led, managed, and executed a successful website redesign project to enhance user experience, improve site performance, elevate brand messaging, and optimize conversion pathways.

Portland, Oregon Metropolitan Area

Responsible for the execution of email marketing programs and campaigns to drive sales, brand perception, and overall customer engagement across a variety of touchpoints within a multi-channel, retail environment.Executed the end-to-end process for email marketing: creative briefing, scheduling, creative development, programming, review, QA, deployment, and reporting. Drove real-time, triggered, and lifecycle email campaigns across the North American business while implementing operational improvements to improve efficiencies and grow average order value, conversion rate, and click through rates.Worked cross-functionally with design, product, and development teams to actualize marketing strategies to millions of customers on a daily basis through multiple Email Service Providers.

Remote

Leveraged historical sales data, consumer insights, and marketplace trends to develop an Omnichannel sales strategy for PUMA, launching an eCommerce outlet to optimize inventory and product sales. Worked with eCommerce, retail, technology, and supply chain teams to inform strategic retail and eCommerce direction across 100 U.S. stores.Identified an $8 million revenue opportunity through inventory management systems and online outlets.Conducted competitor, retail, and financial analyses to inform eCommerce strategy to senior leadership.

Carlsbad, California

Strategic and operationally focused role in analyzing U.S. wholesale distribution and sales opportunities. Developed a comprehensive evaluation of Swimwear and Men's Fitness/Yoga Markets through the identification of market potential, seasonal analysis, regional distribution, and market trends to build a 3-year plan with channel and account targets.Leveraged SPS (sell-through), NPD (trend research) and internal sales data to determine market opportunities to increase sales and improve company profitability.Generated and provided sell-through summary reports and analysis to sales representatives.Developed an excel-based forecasting tool that leveraged historical sales data, seasonal forecasts, budget, and managerial goals to align sales representatives on future projections.Worked cross-functionally with merchandising, marketing, and e-commerce teams to suggest seasonal sales promotions to align with company-wide initiatives.

Portland, Oregon Area

Managed marketing campaign strategy and execution. Efforts included outreach, digital marketing, branding, email marketing, and social media content creation.Generated speaking opportunities and secured media placements including Fast Company, girlboss, and SELF Magazine.Published monthly email newsletter to over 1000 subscribers with a 35% open rate.

Phoenix, Arizona Area

Worked with an agency roster of 30+ clients in the hospitality, food and beverage, commercial real estate, and health/wellness industries.Assisted with and participated in campaigns that included public relations outreach, digital marketing, branding, and social media content creation. Supported account teams by preparing status call agendas and coverage notes to be sent to the client, compiling media lists of reporters and influencers, gathering social analytics and collecting clips of our clients to be shared internally and externally.Took an active part in media outreach by pitching directly to reporters at top tier online and wire outlets, as well as to smaller industry trade publications.Worked with developers, and individual retail tenants to conceptualize, coordinate and execute a grand opening event of a historically-relevant, best-in-class retail center. Tenant mix of the shopping center included West Elm, Shake Shack, Fox Restaurant Concepts, Chipotle, and more.Managed advanced publicity and coordinated day-of media opportunities for professional athletes and celebrities in a nationally recognized charity softball game.

Rapid City, South Dakota Area

Founded, managed, and organized memorial 5k run/walk event with over 500 participants, raising over $100,000 to donate to outdoor organizations.The event honored the memory of Tom Pfeifle, a dear friend, purveyor of environmental stewardship, a talented musician, a brilliant student, and a dependable outdoor companion.Proceeds raised benefited the Wilderness Society and helped create the Tom Pfeifle Trial System - a 30+ acre park that includes walking, running, hiking, disc golf, and mountain biking trails. Responsibilities included:Website creationSponsorship coordinationGrassroots marketingLogo creationMerchandise development, fulfillment, and distributionEvent planning and managementVolunteer coordinationCourse logistics and developmentPartnership with city and park officialsEvent insuranceRule and regulation developmentSafety release development

Phoenix, Arizona Area

Worked directly with design, development, and engineering teams to develop a startup golf application that launched the first marketplace for golf by the hour, addressing key industry problems: declining customer base, consumers’ inability to find time for a five-hour round, and under-utilized golf course assets. The development of Get Out! Golf helped golf course operators increase asset utilization in the face of declining demand for the traditional five-hour golf round.

Master Of Science - Ms, Sports Product Managment

Activities and Societies: Member of Executive Council, Co-Founder of Digital Consumer Trends Club, Member of Sustainability Club.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Activities and Societies: Outdoors club member, Dean's list scholar. 3.83 GPA. Minor in Business. Aspire Award recipient. Summa Cum Laude..

Brooks Range Backpacking And River, Sustainability Studies

I spent a summer semester in the remote Alaskan wilderness to learn group leadership techniques, wilderness skills practicum.