Ri'An Jackson Email & Phone Number

Detroit, Mi, Us

- Build, manage and foster vibrant online communities for clients by executing proactive and reactive community management strategies.- Manage organic social content calendars, ensuring timely and relevant content delivery while keeping a pulse on ongoing campaigns.- Establish a strategic approach for community sampling and influencer seeding programs.- Coordinate influencer campaigns from start to finish, managing outreach, content creation and performance analysis to maximize impact and engagement.- Leverage social listening tools and data analysis to refine strategies and enhance community engagement- Serve as the day-to-day client liaison across industries like healthcare, consumer goods, and automotive, providing strategic counsel on social media and digital best practices.Clients: Pure Michigan, Kingsford, EcoCAR EV Challenge, Abbott Laboratories, Priority Health, Clorox, Melissa & Doug

Detroit, Michigan, United States

- Developed VIM magazine’s (vimmagazinemsu.com) PR brand guide and social media presence- Increased engagement on VIM Instagram account by 50.8% by creating relevant brand content and coordinating themed social media giveaways, virtual events and business partnerships- Directed team of 10, offering guidance on projects and monitoring all interactions with media outlets, social media influencers, lifestyle and beauty brands and VIM alumni

East Lansing

East Lansing, Michigan, United States

- Wrote, edited and reviewed articles and press releases for msutoday.msu.edu.- Collaborated with a team of five interns to create engaging online multimedia packages.- Monitored MSU media coverage, conducted research for advertising campaigns, and created targeted media lists.- Assisted with social media content creation, including designing visuals for various platforms and supporting photoshoots.- Managed the online events calendar, featuring events from MSU’s 17 colleges and partner organizations.

East Lansing, Michigan

East Lansing, Michigan, United States

- Edited with two others the 250+ question diversity and inclusion guide for the national Education Writers Association, which included questions about xenophobia, racism and religion.- Researched topics to accurately rewrite answers in the diversity guide.- Assisted with planning layout and design of final guide.

Southfield, Michigan

- Wrote four weekly feature stories or news articles for Seen Magazine (seenthemagazine.com), covering fashion, wellness, entertainment and business topics.- Shot and edited photos using digital camera and Adobe Photoshop.- Created social media content to advertise new stories.

East Lansing, Michigan

- Assisted with clerical duties at front desk in the School of Journalism- Used Adobe Creative Cloud to create attractive posters to promote academic classes- Maintained cleanliness throughout office

East Lansing, Michigan

- Produced regular feature articles on past and current fashion trends, the history of fashion and fashion styling- Pitched creative content for online and print editions of the magazine- Assisted with 2 editorial photoshoots to accompany content in the magazine

East Lansing, Michigan

- Assisted in producing and editing the Lifestyle section in LUX Media magazine, a student-run lifestyle publication at Michigan State. - Pitched content to attract readers in digital magazine. - Researched, and wrote articles about music, hair and beauty