Ri'An Jackson Email and Phone Number

- Build, manage and foster vibrant online communities for clients by executing proactive and reactive community management strategies.- Manage organic social content calendars, ensuring timely and relevant content delivery while keeping a pulse on ongoing campaigns.- Establish a strategic approach for community sampling and influencer seeding programs.- Coordinate influencer campaigns from start to finish, managing outreach, content creation and performance analysis to maximize impact and engagement.- Leverage social listening tools and data analysis to refine strategies and enhance community engagement- Serve as the day-to-day client liaison across industries like healthcare, consumer goods, and automotive, providing strategic counsel on social media and digital best practices.Clients: Pure Michigan, Kingsford, EcoCAR EV Challenge, Abbott Laboratories, Priority Health, Clorox, Melissa & Doug

- Developed VIM magazine’s (vimmagazinemsu.com) PR brand guide and social media presence- Increased engagement on VIM Instagram account by 50.8% by creating relevant brand content and coordinating themed social media giveaways, virtual events and business partnerships- Directed team of 10, offering guidance on projects and monitoring all interactions with media outlets, social media influencers, lifestyle and beauty brands and VIM alumni

- Wrote, edited and reviewed articles and press releases for msutoday.msu.edu.- Collaborated with a team of five interns to create engaging online multimedia packages.- Monitored MSU media coverage, conducted research for advertising campaigns, and created targeted media lists.- Assisted with social media content creation, including designing visuals for various platforms and supporting photoshoots.- Managed the online events calendar, featuring events from MSU’s 17 colleges and partner organizations.

- Edited with two others the 250+ question diversity and inclusion guide for the national Education Writers Association, which included questions about xenophobia, racism and religion.- Researched topics to accurately rewrite answers in the diversity guide.- Assisted with planning layout and design of final guide.

- Wrote four weekly feature stories or news articles for Seen Magazine (seenthemagazine.com), covering fashion, wellness, entertainment and business topics.- Shot and edited photos using digital camera and Adobe Photoshop.- Created social media content to advertise new stories.

- Assisted with clerical duties at front desk in the School of Journalism- Used Adobe Creative Cloud to create attractive posters to promote academic classes- Maintained cleanliness throughout office

- Produced regular feature articles on past and current fashion trends, the history of fashion and fashion styling- Pitched creative content for online and print editions of the magazine- Assisted with 2 editorial photoshoots to accompany content in the magazine

- Assisted in producing and editing the Lifestyle section in LUX Media magazine, a student-run lifestyle publication at Michigan State. - Pitched content to attract readers in digital magazine. - Researched, and wrote articles about music, hair and beauty