Communications Writer
Irving, Tx
• Developed story ideas, wrote / edited both email and print newsletters. • Founded and branded company’s first international newsletter targeted at Asian markets, RBC LifeStyles. • Wrote and edited marketing brochures and social media posts. • Worked as key part of marketing team that revised company’s sales approach to simplify it for independent sales representatives. Altered sales presentation approach from complicated, quasi-science seminars to party-like “Socials”. • Wrote print promotional pieces and email newsletter copy for company’s new flagship product, a protein shake powder called PurePro Base (see brochure at bottom of this section). • Assisted with promotion and staging of company marketing events. • Developed slide presentation to show marketing data and trends that support new sales approach.